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Facebook, Local Commerce Monitor, Local Media Watch Newsletter, Local On-Demand Economy, Mobile, Online/Interactive, Social »

[22 May 2015 | No Comment | ]

How is Facebook reinforcing its position in local? What are the business opportunities still left to come in the Local on-Demand Economy (LODE)? And what were the best things we saw at ad:tech? These are a few topics we tackled over the last week, aggregated into the Local Media Watch newsletter.
Click below for the latest …

BIA/Kelsey NATIONAL, Conference Video, Conferences, Facebook, Mobile, Social, Video Posts »

[21 May 2015 | No Comment | ]

Gone are the days of Page “likes” as a focal point for Facebook. It’s all about building a marketing and commerce platform. This according to Facebook SMB director Jon Czaja, whom we invited to BIA/Kelsey NATIONAL to characterize Facebook’s stance on local (video below).
All eyes are on Facebook when it comes to localized marketing. This was …

BIA/Kelsey NATIONAL, Conferences, Facebook, SMBs »

[30 Apr 2015 | No Comment | ]

Facebook is felt by some to have the potential to dominate SMB online advertising because of its incredibly high organic usage. But the challenge to drive even more SMB advertisers remains. The company currently reports that it has 40 million SMBs with Facebook pages around the world. Two million SMBs are paid advertisers, or five …

Facebook, Local Commerce Monitor, Online/Interactive, SMBs, Social »

[29 Apr 2015 | No Comment | ]


According to BIA/Kelsey’s Local Commerce Monitor, Wave 18™, 72.2% of the SMBs (small- to medium-sized businesses) surveyed* use Social Media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the LCM survey, Facebook Page ranked the highest, followed by LinkedIn and Twitter. Facebook ads were close …

BIA/Kelsey NATIONAL, Conferences, Facebook, Online/Interactive »

[25 Mar 2015 | No Comment | ]

Jon Czaja, Director, Small Business (North America), Facebook, talks with Abid Chaudhry, Senior Director of Strategy at BIA/Kelsey. This is a paraphrased report, quotes indicate verbatim comments.
Beginning with a walkthrough of what Facebook is doing to help brands connect with local consumers. Facebook has evolved dramatically. Gone are the days of focus on things like …

BIA/Kelsey NOW, Conferences, Facebook, Funding, Local On-Demand Economy, Online/Interactive »

[19 Mar 2015 | No Comment | ]

Leading up to the BIA/Kelsey NOW Conference, which will debut in San Francisco this June, we’re kicking off a regular series of blog postings on the Local On-Demand Economy (see our white paper). Twice per week, we’ll wrap notable news, fundings and executive moves in the LODE world.
(Click below for full stories)
Does Elon Musk’s Future …

Coupons/Deals, E-Commerce, Facebook, Online/Interactive, Social »

[27 Feb 2015 | No Comment | ]

Facebook isn’t often thought of in terms of “commerce,” a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that “unlocks” commerce. Speaking at The CardLinx Association’s Mobile conference in San Mateo on Feb. 24, Facebook Head of Payments and Commerce …

Classifieds, Facebook »

[13 Feb 2015 | No Comment | ]

Craigslist has outlasted its challengers, and remains the platform to beat for classifieds, or “things to sell” marketplaces. eBay, similarly, remains a leader for the sale of goods – although most are not geographically oriented. Amazon is also active in that space.
Can Facebook, with its huge volume and trust networks, cut into their business? It …

Facebook, Online/Interactive, SMBs, Social »

[13 Feb 2015 | No Comment | ]

Vistaprint’s Webs.com unit acquired back in 2011 continues to innovate its services platform for SMBs who know they need promotional solutions but need quick and easy workflows. This week Vistaprint announced with its Social Postcards service that essentially “if you can create a postcard, you can create a Facebook ad.” Many of us have probably …

Analyst Roundtables, Facebook, Mobile, Video Posts »

[28 Jan 2015 | No Comment | ]

Apple has taken the crown for most profitable company in history. BIA/Kelsey Sr. Dir. of Industry Strategy & Insight Abid Chaudhry reminds us that of the 20 most profitable quarters of all time, fifteen were oil companies… the remaining five were all Apple.
Its monster Q1 was the lead off topic in an analyst roundtable today …

BIA/Kelsey NATIONAL, Conferences, Facebook, Leading in Local: The National Impact, SMBs »

[21 Jan 2015 | No Comment | ]

It’s here! We have just announced the agenda for BIA/Kelsey NATIONAL. which takes place March 25-27 in Dallas.
The NATIONAL theme is especially important this year. Local technology and services have reached a level where they have fostered major relationships with national brands and retailers. At IAB’s Annual Leadership Meeting last year, we noted a poll …

Advertising Networks, Facebook, Marketing Technology, Mobile, Shopping, offline, Shopping, online, Social »

[29 Sep 2014 | 4 Comments | ]

Facebook today announced the relaunch of Atlas, an ad network that connects online campaigns to offline purchases across multiple devices. Atlas isn’t a new company but instead has been rebuilt since been being acquired from Microsoft last year. This announcement follow’s Facebook’s announcement of an ambitious program to match sales related data from a variety of sources …

BIA/Kelsey SMB, Conferences, Facebook, Social »

[23 Sep 2014 | One Comment | ]

Facebook announced today an ambitious program to match sales related data from a variety of sources to show ROI. Speaking at BIA/Kelsey’s Leading in Local: SMB Digital Marketing event in New Orleans, Product Marketing Manager Joe Devoy noted that the program reaches out to Facebook users for feedback because sales results cannot really be ascertained …

Facebook, Online/Interactive, Social »

[11 Aug 2014 | 2 Comments | ]

Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey‘s Local Commerce Monitor™. LinkedIn is the second most used form of social media with 28 percent of SMBs using it, followed by Twitter at 24.3 percent.

Looking at Facebook pages specifically, acquiring customers …

BIA/Kelsey SMB, Facebook, Online/Interactive, Social »

[7 Aug 2014 | No Comment | ]

The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: “Facebook Ads Become Costlier Choice for Small Businesses.” This is a hot topic indeed, given the explosive growth of social media in general, and the dominance of Facebook.
Our own Local Commerce Monitor (Wave 17 from Q3 …

E-Commerce, Facebook »

[17 Jul 2014 | One Comment | ]

Facebook hasn’t really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters — which is not surprising, given its volume and huge edge in social media and native advertising.
Last year, Facebook …

Devices, Facebook, Mobile, Online/Interactive, Smartphones, SMBs, Social »

[26 Jun 2014 | 3 Comments | ]

In previous blog posts we discussed the best ways to reach men and the best ways to reach women when they’re shopping locally. The differences are clear in BIA/Kelsey‘s latest infographic (shown below), but what are the similarities between the two genders when shopping locally?
The most notable similarity is that both genders make the majority of local …

Conferences, Facebook, Social »

[3 Jun 2014 | No Comment | ]

Facebook has made huge strides in local the last couple of years, driving significant geotargeted mobile revenue and integrating efforts with hundreds of thousands of SMBs. Speaking at Street Fight Summit West in San Francisco today, Local Product Marketing Manager Ted Zagat said the company is building its local efforts base on six key trends.
The …

Facebook, Forecasts, Social »

[15 May 2014 | 2 Comments | ]

BIA/Kelsey has released the latest wave of its U.S. Social Local Media Forecast for 2013-2018, and unsurprisingly, the two drivers accelerating advertising spend are mobile platforms and native formats.
The overall social advertising market will surge from $8.4 billion this year to $15 billion by 2018. That same year native will account for nearly two-thirds of …

Facebook, Mobile, Online/Interactive, Social »

[30 Apr 2014 | No Comment | ]

Following our post about Facebook’s next moves in mobile, today it launched its mobile ad network at the f8 conference. As expected by many, this will be an “off-site” network that applies Facebook’s audience targeting to third party apps. It will be called the Facebook Audience Network (FAN).
Ad targeting will presumably be linked through Facebook …