Home » Archive

Articles in the Facebook Category

Advertising Networks, Analyst Roundtables, Content marketing, Facebook, Mobile, Online/Interactive, Social »

[2 Apr 2014 | No Comment | ]

Today’s BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook’s announcement of their acquisition of virtual reality company Oculus VR earlier last week.
And XappMedia has announced a partnership this week with NPR to bring audio ads in native form, essentially creating a brand new form of mobile advertising.
BIA/Kelsey …

Brand Marketing, Content marketing, Facebook, Mobile, Online/Interactive, Social, Video »

[26 Mar 2014 | No Comment | ]

I attended an intriguing breakout session — “Spreading the Word: Advanced Strategies for Content Distribution”¯ – at the ad:tech conference today in San Francisco’s glistening Moscone Center.
The session  featured a presentation by Alex from Digitas, who walked the audience through the conception and implementation of a social-centric campaign to introduce a new taco at Taco Bell. …

Facebook, Mergers & Acquisitions, Mobile, Online/Interactive, Social, Verticals »

[25 Feb 2014 | No Comment | ]

It has been a quite the week for WhatsApp after being acquired for $19 billion by Facebook (FB) last Wednesday. Word about the deal has traveled fast. However, the big question that everyone is asking is “could the deal possibly be worth $19 billion?”
WhatsApp founder Jan Koum said at the Mobile World Congress in Barcelona …

Analyst Roundtables, Facebook, Mergers & Acquisitions, Mobile »

[24 Feb 2014 | No Comment | ]

 
Carrying on the tradition of more multimedia delivery of BIA/Kelsey analysis, below is the latest video diary of weekly news recaps. This week, the focus is just one topic albeit a big one: Facebook’s $19B acquisition of WhatsApp.
Following our blog post when the news broke, we let the camera roll to continue to discussion. See …

Facebook, Mergers & Acquisitions, Online/Interactive, Social »

[21 Feb 2014 | No Comment | ]

There has been some heated discussions about teens and their decline in Facebook usage in 2013. Warnings that Facebook will earn its spot as the next “has been” social media website alongside Myspace are circulating the web. According to a study by Socialbakers, total reach of Facebook brand pages among teens ages 13-17 fluctuated throughout …

Facebook, Mobile »

[19 Feb 2014 | No Comment | ]

In case you haven’t heard, Facebook just announced it will acquire mobile messaging company WhatsApp for $19 billion. And just like that, we have the largest venture backed acquisition in history (Sequioa alone pockets ~$3B), and the largest tech acquisition since HP/Compaq.
The news already has a few haters. Facebook stock is down about 5 percent at …

Conferences, Facebook, Online/Interactive, Social »

[11 Feb 2014 | No Comment | ]

Native advertising — the insertion of contextually relevant advertising amidst other content — is viewed with suspicion by much of the ad community, which sees it as unscaleable, and perhaps the opposite of its drive towards programmatic (automated) sales.
During the Summary Panel today at the IAB’s Annual Leadership Meeting in Palm Desert, one hypothesis by …

Facebook, Mobile, Online/Interactive, SMBs, Social »

[30 Jan 2014 | No Comment | ]

On yesterday’s Facebook Q4 earnings call, COO Sheryl Sandberg reiterated a point she’s made repeatedly, “SMBs are the holy grail of online advertising and a segment that I’ve been particularly focused on throughout my career.” She then noted that Facebook has 25 million active SMBs who are engaged with their Facebook pages monthly. Despite this, …

Conferences, Facebook, Leading in Local: Interactive Local Media, Mobile, SMBs, Social »

[10 Dec 2013 | No Comment | ]

At BIA/Kelsey’s Leading in Local conference, Facebook VP of Product Marketing Brian Boland amplified a local business theme we’ve been hearing from the social network for a while: simplicity, engagement and outcomes rule. The company has actually reduced the number of local ad products that it offers, instead focusing on providing rich targeting and generating …

Facebook, Google, Social, Verticals »

[19 Nov 2013 | No Comment | ]

Facebook isn’t obvious as a major competitor for auto advertising. But Google certainly watches Facebook’s every move in autos, as it worries that advertising that might have otherwise gone to its services is being cannibalized by social media.
Is it paranoid? We don’t think so. The car makers are definitely focused on digital spending, but social …

Facebook, Online/Interactive, SMBs, Social »

[12 Nov 2013 | 2 Comments | ]

U.S. SMBs are increasingly using social media, such as Twitter, to advertise and promote their business to customers and to connect with them. According to BIA/Kelsey’s Local Commerce Monitor™, SMB usage of Twitter for advertising and promotion has been steadily increasing over the past few years. In Wave 17 (2013), 24.3% of SMBs used Twitter …

Facebook, Financial Results, Mobile, Online/Interactive »

[8 Nov 2013 | 2 Comments | ]

Online Property Penetration
BIA/Kelsey data shows small-businesses are fully embracing Facebook as a media channel. Facebook executives made it clear on the company’s recent earnings call that they see SMBs ultimately driving big revenues for the social media giant.
BIA/Kelsey’s LCM Wave 17 data shows that 54.5% of SMBs are utilizing Facebook page for online marketing. Another …

Coupons/Deals, Devices, Facebook, Mobile, Online/Interactive, SMBs, Social »

[7 Nov 2013 | No Comment | ]

As the 2013 holiday shopping season gets underway, BIA/Kelsey’s Consumer Commerce Monitor (CCM) survey offers insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses. Showcasing insights from the survey, our webinar on Nov. 6 previewed some of the insights on how consumers shop locally. If you …

Conferences, Facebook, Leading in Local: Interactive Local Media »

[23 Oct 2013 | No Comment | ]

How can you constantly top yourself? It is a challenge that leaders have, in whatever endeavor they are pursuing: whether it is sports, literature, academia, or business.
We are pretty sure this year’s Interactive Local Media event – BIA/Kelsey’s flagship – is going to top any other event we’ve done before.
The event’s handpicked keynotes, superforums and …

Facebook, SMBs, Social »

[13 May 2013 | No Comment | ]

Increased investment, a bullseye on customer acquisition, yet unconvincing results. These are the core themes emerging from Manta’s recently-released Q1 SMB Wellness Index, a survey of small business owners focused on social media. They are the very themes called out in BIA/Kelsey’s LCM 16 SMB research. SMBs continue to pour more time and energy into …

Facebook, Mobile, Social »

[23 Apr 2013 | No Comment | ]

As promised in our LSA conference coverage last week, here is a deeper dive on Facebook’s positioning and possible directions in local. I covered the topic in a bit more depth in my monthly Search Engine Watch column, including more comments from Facebook director of SMBs, Dan Levy.
This gains relevance in light of Facebook’s redesign …

Facebook, ILM West, Online/Interactive, Social »

[16 Nov 2012 | No Comment | ]

As many in our  interactive local media community can attest, the pace of change and disruption in social media is dizzying. New networks, native ads, SoLoMo, social commerce…we could go on for days.
At BIA/Kelsey’s ILM West 2012 conference in L.A. Dec. 4-6, we’re placing a major focus on social media business models. The headliner is …

Facebook, lead generation, Online/Interactive, SMB Digital Marketing, SMBs, Social »

[27 Sep 2012 | 2 Comments | ]

Among the many headlines that emerged from SMB Digital Marketing 2012 (CRM, digital loyalty, performance marketing), one that caught the attention of most in the room was the research return that social ROI is shifting dramatically toward customer acquisition. In fact, BIA/Kelsey’s LCM 16 survey highlights suggest that 42 percent of SMBs now turn to …

Display Advertising, Facebook, Financial Results, Mobile, Online/Interactive, Social »

[27 Jul 2012 | 5 Comments | ]

Facebook investor and press events have become spectacles unto themselves, where distilling signal from noise is a tricky task. But that’s what we’ll flesh out here in the aftermath of the company’s first earnings call post-IPO…a call that featured an appearance from Mark Zuckerberg, nothing overly substantive from Facebook execs and persistent questions about the …

Conferences, Facebook, Google, Mobile, Social, Traditional Media »

[7 Jun 2012 | 2 Comments | ]

Elevation Partners‘ Roger McNamee — friend of Bono’s, the lead in the failed resurrection of Palm and a winner in the Facebook IPO to the tune of $1.5 billion — is known as a contrarian thinker. He did not disappoint in a keynote address yesterday at the San Diego Venture Group‘s annual summit.
His main …