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Articles in the Facebook Category

E-Commerce, Facebook »

[17 Jul 2014 | One Comment | ]

Facebook hasn’t really been a player in ecommerce –Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters — which is not surprising, given its volume and huge edge in social media and native advertising.
Last year, Facebook …

Devices, Facebook, Mobile, Online/Interactive, Smartphones, SMBs, Social »

[26 Jun 2014 | No Comment | ]

In previous blog posts we discussed the best ways to reach men and the best ways to reach women when they’re shopping locally. The differences are clear in BIA/Kelsey‘s latest infographic (shown below), but what are the similarities between the two genders when shopping locally?
The most notable similarity is that both genders make the majority of local …

Conferences, Facebook, Social »

[3 Jun 2014 | No Comment | ]

Facebook has made huge strides in local the last couple of years, driving significant geotargeted mobile revenue and integrating efforts with hundreds of thousands of SMBs. Speaking at Street Fight Summit West in San Francisco today, Local Product Marketing Manager Ted Zagat said the company is building its local efforts base on six key trends.
The …

Facebook, Forecasts, Social »

[15 May 2014 | 2 Comments | ]

BIA/Kelsey has released the latest wave of its U.S. Social Local Media Forecast for 2013-2018, and unsurprisingly, the two drivers accelerating advertising spend are mobile platforms and native formats.
The overall social advertising market will surge from $8.4 billion this year to $15 billion by 2018. That same year native will account for nearly two-thirds of …

Facebook, Mobile, Online/Interactive, Social »

[30 Apr 2014 | No Comment | ]

Following our post about Facebook’s next moves in mobile, today it launched its mobile ad network at the f8 conference. As expected by many, this will be an “off-site” network that applies Facebook’s audience targeting to third party apps. It will be called the Facebook Audience Network (FAN).
Ad targeting will presumably be linked through Facebook …

Conferences, Coupons/Deals, Facebook, Funding, Mobile »

[28 Apr 2014 | No Comment | ]

Wanderful Media, which has been tasked by the newspaper industry to remake the circular industry in the mobile social era. has raised a new round of $14.5 Million. Altogether, the company has raised $50.5 Million since its September 2012 launch.
The company is primarily known for Find&Save, which relaunched one year ago. It now serves 500 …

Facebook, Financial Results, Mobile, Social »

[25 Apr 2014 | 2 Comments | ]

There’s been lots of action on the Facebook front over the past few weeks. Most recent of course is the company’s quarterly earnings. The big story there is the continued march of mobile, now up to 59 percent of its ad revenues (see our recent mobile forecast).
Where things get more interesting is Facebook’s plans to …

Advertising Networks, Analyst Roundtables, Content marketing, Facebook, Mobile, Online/Interactive, Social »

[2 Apr 2014 | No Comment | ]

Today’s BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook’s announcement of their acquisition of virtual reality company Oculus VR earlier last week.
And XappMedia has announced a partnership this week with NPR to bring audio ads in native form, essentially creating a brand new form of mobile advertising.
BIA/Kelsey …

Brand Marketing, Content marketing, Facebook, Mobile, Online/Interactive, Social, Video »

[26 Mar 2014 | No Comment | ]

I attended an intriguing breakout session — “Spreading the Word: Advanced Strategies for Content Distribution”ť – at the ad:tech conference today in San Francisco’s glistening Moscone Center.
The session  featured a presentation by Alex from Digitas, who walked the audience through the conception and implementation of a social-centric campaign to introduce a new taco at Taco Bell. …

Facebook, Mergers & Acquisitions, Mobile, Online/Interactive, Social, Verticals »

[25 Feb 2014 | One Comment | ]

It has been a quite the week for WhatsApp after being acquired for $19 billion by Facebook (FB) last Wednesday. Word about the deal has traveled fast. However, the big question that everyone is asking is “could the deal possibly be worth $19 billion?”
WhatsApp founder Jan Koum said at the Mobile World Congress in Barcelona …

Analyst Roundtables, Facebook, Mergers & Acquisitions, Mobile »

[24 Feb 2014 | No Comment | ]

 
Carrying on the tradition of more multimedia delivery of BIA/Kelsey analysis, below is the latest video diary of weekly news recaps. This week, the focus is just one topic albeit a big one: Facebook’s $19B acquisition of WhatsApp.
Following our blog post when the news broke, we let the camera roll to continue to discussion. See …

Facebook, Mergers & Acquisitions, Online/Interactive, Social »

[21 Feb 2014 | No Comment | ]

There has been some heated discussions about teens and their decline in Facebook usage in 2013. Warnings that Facebook will earn its spot as the next “has been” social media website alongside Myspace are circulating the web. According to a study by Socialbakers, total reach of Facebook brand pages among teens ages 13-17 fluctuated throughout …

Facebook, Mobile »

[19 Feb 2014 | No Comment | ]

In case you haven’t heard, Facebook just announced it will acquire mobile messaging company WhatsApp for $19 billion. And just like that, we have the largest venture backed acquisition in history (Sequioa alone pockets ~$3B), and the largest tech acquisition since HP/Compaq.
The news already has a few haters. Facebook stock is down about 5 percent at …

Conferences, Facebook, Online/Interactive, Social »

[11 Feb 2014 | No Comment | ]

Native advertising — the insertion of contextually relevant advertising amidst other content — is viewed with suspicion by much of the ad community, which sees it as unscaleable, and perhaps the opposite of its drive towards programmatic (automated) sales.
During the Summary Panel today at the IAB’s Annual Leadership Meeting in Palm Desert, one hypothesis by …

Facebook, Mobile, Online/Interactive, SMBs, Social »

[30 Jan 2014 | One Comment | ]

On yesterday’s Facebook Q4 earnings call, COO Sheryl Sandberg reiterated a point she’s made repeatedly, “SMBs are the holy grail of online advertising and a segment that I’ve been particularly focused on throughout my career.” She then noted that Facebook has 25 million active SMBs who are engaged with their Facebook pages monthly. Despite this, …

Conferences, Facebook, Leading in Local: Interactive Local Media, Mobile, SMBs, Social »

[10 Dec 2013 | No Comment | ]

At BIA/Kelsey’s Leading in Local conference, Facebook VP of Product Marketing Brian Boland amplified a local business theme we’ve been hearing from the social network for a while: simplicity, engagement and outcomes rule. The company has actually reduced the number of local ad products that it offers, instead focusing on providing rich targeting and generating …

Facebook, Google, Social, Verticals »

[19 Nov 2013 | No Comment | ]

Facebook isn’t obvious as a major competitor for auto advertising. But Google certainly watches Facebook’s every move in autos, as it worries that advertising that might have otherwise gone to its services is being cannibalized by social media.
Is it paranoid? We don’t think so. The car makers are definitely focused on digital spending, but social …

Facebook, Online/Interactive, SMBs, Social »

[12 Nov 2013 | 2 Comments | ]

U.S. SMBs are increasingly using social media, such as Twitter, to advertise and promote their business to customers and to connect with them. According to BIA/Kelsey’s Local Commerce Monitor™, SMB usage of Twitter for advertising and promotion has been steadily increasing over the past few years. In Wave 17 (2013), 24.3% of SMBs used Twitter …

Facebook, Financial Results, Mobile, Online/Interactive »

[8 Nov 2013 | 2 Comments | ]

Online Property Penetration
BIA/Kelsey data shows small-businesses are fully embracing Facebook as a media channel. Facebook executives made it clear on the company’s recent earnings call that they see SMBs ultimately driving big revenues for the social media giant.
BIA/Kelsey’s LCM Wave 17 data shows that 54.5% of SMBs are utilizing Facebook page for online marketing. Another …

Coupons/Deals, Devices, Facebook, Mobile, Online/Interactive, SMBs, Social »

[7 Nov 2013 | No Comment | ]

As the 2013 holiday shopping season gets underway, BIA/Kelsey’s Consumer Commerce Monitor (CCM) survey offers insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses. Showcasing insights from the survey, our webinar on Nov. 6 previewed some of the insights on how consumers shop locally. If you …