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Conferences, Facebook, Leading in Local: The National Impact, SMBs »

[21 Jan 2015 | No Comment | ]

It’s here! We have just announced the agenda for BIA/Kelsey NATIONAL. which takes place March 25-27 in Dallas.
The NATIONAL theme is especially important this year. Local technology and services have reached a level where they have fostered major relationships with national brands and retailers. At IAB’s Annual Leadership Meeting last year, we noted a poll …

Advertising Networks, Facebook, Marketing Technology, Mobile, Shopping, offline, Shopping, online, Social »

[29 Sep 2014 | 2 Comments | ]

Facebook today announced the relaunch of Atlas, an ad network that connects online campaigns to offline purchases across multiple devices. Atlas isn’t a new company but instead has been rebuilt since been being acquired from Microsoft last year. This announcement follow’s†Facebook’s†announcement of an ambitious program to match sales related data from a variety of sources …

Conferences, Facebook, SMB Digital Marketing, Social »

[23 Sep 2014 | No Comment | ]

Facebook announced today an ambitious program to match sales related data from a variety of sources to show ROI. Speaking at BIA/Kelsey’s Leading in Local: SMB Digital Marketing event in New Orleans, Product Marketing Manager Joe Devoy noted that the program reaches out to Facebook users for feedback because sales results cannot really be ascertained …

Facebook, Online/Interactive, Social »

[11 Aug 2014 | 2 Comments | ]

Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey‘s Local Commerce Monitorô. LinkedIn is the second most used form of social media with 28 percent of SMBs using it, followed by Twitter at 24.3 percent.

Looking at Facebook pages specifically, acquiring customers …

Facebook, Online/Interactive, SMB Digital Marketing, Social »

[7 Aug 2014 | No Comment | ]

The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: “Facebook Ads Become Costlier Choice for Small Businesses.”†This is a hot topic indeed, given the explosive growth of social media in general, and the dominance of Facebook.
Our own Local Commerce Monitor (Wave 17 from Q3 …

E-Commerce, Facebook »

[17 Jul 2014 | One Comment | ]

Facebook hasn’t really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters — which is not surprising, given its volume and huge edge in social media and native advertising.
Last year, Facebook …

Devices, Facebook, Mobile, Online/Interactive, Smartphones, SMBs, Social »

[26 Jun 2014 | 3 Comments | ]

In previous blog posts we discussed†the best ways to reach men and the best ways to reach women when they’re shopping locally. The differences are clear in†BIA/Kelsey‘s latest infographic (shown below), but what are the similarities between the two genders when shopping locally?
The most notable similarity is that both genders make the majority of local …

Conferences, Facebook, Social »

[3 Jun 2014 | No Comment | ]

Facebook has made huge strides in local the last couple of years, driving significant geotargeted mobile revenue and integrating efforts with hundreds of thousands of SMBs. Speaking at Street Fight Summit West in San Francisco today, Local Product Marketing Manager Ted Zagat said the company is building its local efforts base on six key trends.
The …

Facebook, Forecasts, Social »

[15 May 2014 | 2 Comments | ]

BIA/Kelsey has released the latest wave of its U.S. Social Local Media Forecast for 2013-2018, and unsurprisingly, the two drivers accelerating advertising spend are mobile platforms and native formats.
The overall social advertising market will surge from $8.4 billion this year to $15 billion by 2018. That same year native will account for nearly two-thirds of …

Facebook, Mobile, Online/Interactive, Social »

[30 Apr 2014 | No Comment | ]

Following our post about Facebook’s next moves in mobile, today it launched its mobile ad network at the f8 conference. As expected by many, this will be an “off-site” network that applies Facebook’s audience targeting to third party apps. It will be called the Facebook Audience Network (FAN).
Ad targeting will presumably be linked through Facebook …

Conferences, Coupons/Deals, Facebook, Funding, Mobile »

[28 Apr 2014 | No Comment | ]

Wanderful Media, which has been tasked by the newspaper industry to remake the circular industry in the mobile social era. has raised a new round of $14.5 Million. Altogether, the company has raised $50.5 Million since its September 2012 launch.
The company is primarily known for Find&Save, which relaunched one year ago. It now serves 500 …

Facebook, Financial Results, Mobile, Social »

[25 Apr 2014 | 2 Comments | ]

There’s been lots of action on the Facebook front over the past few weeks. Most recent of course is the company’s quarterly earnings. The big story there is the continued march of mobile, now up to 59 percent of its ad revenues (see our recent mobile forecast).
Where things get more interesting is Facebook’s plans to …

Advertising Networks, Analyst Roundtables, Content marketing, Facebook, Mobile, Online/Interactive, Social, Video Posts »

[2 Apr 2014 | No Comment | ]

Today’s BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook’s announcement of their acquisition of virtual reality company Oculus VR earlier last week.
And XappMedia has announced a partnership this week with NPR to bring audio ads in native form, essentially creating a brand new form of mobile advertising.
BIA/Kelsey …

Brand Marketing, Content marketing, Facebook, Mobile, Online/Interactive, Social, Video »

[26 Mar 2014 | No Comment | ]

I attended an intriguing breakout session — “Spreading the Word: Advanced Strategies for Content Distribution”Ě –†at the ad:tech conference today in San Francisco’s glistening Moscone Center.
The session †featured a presentation by Alex from Digitas, who walked the audience through the conception and implementation of a social-centric campaign to introduce a new taco at Taco Bell. …

Facebook, Mergers & Acquisitions, Mobile, Online/Interactive, Social, Verticals »

[25 Feb 2014 | One Comment | ]

It has been a quite the week for WhatsApp after being acquired for $19 billion by Facebook (FB) last Wednesday. Word about the deal has traveled fast. However, the big question that everyone is asking is “could the deal possibly be worth $19 billion?”
WhatsApp founder Jan Koum said at the Mobile World Congress in Barcelona …

Analyst Roundtables, Facebook, Mergers & Acquisitions, Mobile, Video Posts »

[24 Feb 2014 | No Comment | ]

Carrying on the tradition of more multimedia delivery of BIA/Kelsey analysis, below is the latest video diary of weekly news recaps. This week, the focus is just one topic albeit a big one: Facebook’s $19B acquisition of WhatsApp.
Following our blog post when the news broke, we let the camera roll to continue to discussion. See …

Facebook, Mergers & Acquisitions, Online/Interactive, Social »

[21 Feb 2014 | No Comment | ]

There has been some heated discussions about teens and their decline in Facebook usage in 2013. Warnings that Facebook will earn its spot as the next “has been” social media website alongside Myspace are circulating the web. According to a study by Socialbakers, total reach of Facebook brand pages among teens ages 13-17 fluctuated throughout …

Facebook, Mobile »

[19 Feb 2014 | No Comment | ]

In case you haven’t heard, Facebook just announced it will acquire mobile messaging company WhatsApp for $19 billion. And just like that, we have the largest venture backed acquisition in history (Sequioa alone†pockets ~$3B), and the largest tech acquisition since HP/Compaq.
The news already has a few haters. Facebook stock is down about 5 percent at …

Conferences, Facebook, Online/Interactive, Social »

[11 Feb 2014 | No Comment | ]

Native advertising — the insertion of contextually relevant advertising amidst other content — is viewed with suspicion by much of the ad community, which sees it as unscaleable, and perhaps the opposite of its drive towards programmatic (automated) sales.
During the Summary Panel today at the IAB’s Annual Leadership Meeting in Palm Desert, one hypothesis by …

Facebook, Mobile, Online/Interactive, SMBs, Social »

[30 Jan 2014 | One Comment | ]

On yesterday’s Facebook Q4 earnings call, COO Sheryl Sandberg reiterated a point she’s made repeatedly, “SMBs are the holy grail of online advertising and a segment that I’ve been particularly focused on throughout my career.” She then noted that Facebook has 25 million active SMBs who are engaged with their Facebook pages monthly. Despite this, …