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Yellow Medya Turkey Partners With TomTom

Yellow Medya, Turkey's Yellow Pages publisher, announced a new partnership agreement today with TomTom Places. The Yellow Pages publisher will serve as the business listing and content provider to the navigation products supplier. In addition, Yellow Medya will serve as…

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Yellow Medya and TripAdvisor Announce Partnership

Yellow Medya, formerly Turkey Yellow Pages, announced a partnership today with the world's largest travel site, TripAdvisor, in Turkey. The Yellow Pages publisher will integrate TripAdvisor onto all its platforms, including online and mobile. As a result, it will have…

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Canon’s Role Expands at Yell UK

As Yell Group looks for a replacement for CEO John Condron, who announced that he will retire next year, President of New Media (UK) Mark Canon's responsibilities at the publisher are expanding. Condron recently named Canon Deputy Chief Executive, reporting to…

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Canon's Role Expands at Yell UK

As Yell Group looks for a replacement for CEO John Condron, who announced that he will retire next year, President of New Media (UK) Mark Canon's responsibilities at the publisher are expanding. Condron recently named Canon Deputy Chief Executive, reporting to…

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Yell Updates IYP, Goes More Visual

U.K. directory publisher Yell is launching an overall redesign to its online directory today that follows the trend of building an immersive online Yellow Pages experience. The new site includes 3-D maps and street cam. Working with partners C3 and…

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YPA 2010: YP CEOs Talk Transformation

BIA/Kelsey's Charles Laughlin moderated a fascinating panel this morning featuring four CEOs from the interactive local media space. Laughlin was joined by Kimberli Lewis, CEO, Mediatel (Czech Republic); Scott Pomeroy, CEO of Berry, a Local Insight Media company; Mat Stover,…

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Print Yellow Pages – Follow the Money

One of the recommendations we have been supporting and talking about over the past year is the need to look at the print directory differently. For the past 100-plus years, the directory has been viewed as a distribution media vehicle…

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Consultative Selling: Reality or Local Media Fantasy?

Having been in the trenches for the past year talking about multiproduct selling and how a consultative or collaborative sales process is a key component for selling multiple media, I keep hearing over and over again "I've been training on…

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Yell Launches Proprietary Mapping Service

Yell.com has decided to forgo partnering on maps with Google, Microsoft or other potential competitors in favor of building its own propriety map product. The U.K.'s largest directory publisher unveiled a beta version of the Yell Maps product this week.…

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Brownbook: Free Wiki-Based Directory Counts on Upsells

We keep going back to Clayton Christensen and his disruptive technology timeline ... and we really don’t see that anything in the local space truly qualifies as the disruptor (although Google is worth pondering). Still, they keep coming. The latest…

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Yellow Pages No Longer an Exclusive

One of the things that dawned on me after listening to the many speakers at our recent DMS ’08 conference in Atlanta was that a fundamental aspect of the Yellow Pages business has been lost -- exclusivity. During the days…

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The View (the Financial View, That Is)

Sami Kassab, analyst on the European Media Research Team at Exane BNP Paribas, gave a data-laden, insightful perspective on the many of the world's largest Yellow Pages publishers in "The Financial View" panel at Directional Media Strategies 2008. Highlights of Kassab's…

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Yellow Pages — Where Boomer Money Is Spent

  While investors and Yellow Pages pundits continue to bang the drum telling everyone that the “younger generation” isn’t using print Yellow Pages to the degree it should, and that without this younger demographic of users the book can’t deliver…

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Regulators Approve Netherlands Directory Consolidation

The Dutch competition authorities today approved the planned merger between the Netherlands operations of Truvo (Gouden Gids) and European Directories (DeTelefoongids). This approval clears the way for the merger to move ahead. According to an announcement from Howrey LLP, the firm that represented…

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