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Articles in the Yellow Pages, European Category

Location Targeting, Mobile, Online/Interactive, Yellow Pages, European »

[5 Jun 2012 | No Comment | ]

Yellow Medya, Turkey’s Yellow Pages publisher, announced a new partnership agreement today with TomTom Places. The Yellow Pages publisher will serve as the business listing and content provider to the navigation products supplier. In addition, Yellow Medya will serve as the exclusive reseller of TomTom Places in Turkey. TomTom Places provides priority business listings, keyword …

Online/Interactive, SMBs, Yellow Pages, Yellow Pages, European »

[29 Nov 2011 | One Comment | ]

Yellow Medya, formerly Turkey Yellow Pages, announced a partnership today with the world’s largest travel site, TripAdvisor, in Turkey. The Yellow Pages publisher will integrate TripAdvisor onto all its platforms, including online and mobile. As a result, it will have access to TripAdvisor reviews and opinions for accommodations, restaurants, attractions and all hospitality businesses currently …

Mobile, Online/Interactive, Social, Yellow Pages, European »

[11 Jul 2011 | No Comment | ]

Yell announced today that it acquired Znode, an e-commere software development company in a deal valued at $19 million. Znode will be incorporated into Yell Group as part of its new consumer division, Yell Connect. Znode’s technology will serve as an e-commerce platform for the U.K.-based Yellow Pages publisher. In May, we summarized Yell Group’s …

Online/Interactive, Yellow Pages, European, Yellow Pages, Internet »

[24 Jun 2010 | No Comment | ]

As Yell Group looks for a replacement for CEO John Condron, who announced that he will retire next year, President of New Media (UK) Mark Canon‘s responsibilities at the publisher are expanding. Condron recently named Canon Deputy Chief Executive, reporting to Condron. In his new role, Canon will continue to oversee new media but will also …

Ad Sales, Blogging, General Marketing, Online/Interactive, SMBs, Social, User-Generated Content, Web 2.0, Yellow Pages, European, Yellow Pages, Independent, Yellow Pages, Internet »

[11 May 2010 | 2 Comments | ]

I recently attended a webinar hosted by SalesBlogcast that featured social media company BizBrag. My reason for attending was to learn how small and medium sized-businesses can take advantage of social media. Based on our Local Commerce Monitor research, 32 percent of SMBs said they plan to use a social site, while 31 percent indicated …

Mapping, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet »

[6 May 2010 | One Comment | ]

U.K. directory publisher Yell is launching an overall redesign to its online directory today that follows the trend of building an immersive online Yellow Pages experience. The new site includes 3-D maps and street cam. Working with partners C3 and Tridoo, Yell has built lifelike 3-D images of four of Britain’s largest cities — London, …

Conferences, Online/Interactive, Yellow Pages, European, Yellow Pages, Internet, Yellow Pages, Print »

[19 Apr 2010 | No Comment | ]

BIA/Kelsey’s Charles Laughlin moderated a fascinating panel this morning featuring four CEOs from the interactive local media space. Laughlin was joined by Kimberli Lewis, CEO, Mediatel (Czech Republic); Scott Pomeroy, CEO of Berry, a Local Insight Media company; Mat Stover, CEO, Local Matters; and Bruce Akhurst, CEO, Sensis.
To kick off the panel, Laughlin presented some …

Brand Marketing, General Marketing, Online/Interactive, Verticals, Yellow Pages, Yellow Pages, European, Yellow Pages, Independent, Yellow Pages, Print »

[13 Apr 2010 | 2 Comments | ]

One of the recommendations we have been supporting and talking about over the past year is the need to look at the print directory differently. For the past 100-plus years, the directory has been viewed as a distribution media vehicle — “we deliver to every resident in a city.” In recent years, with distribution declining …

Ad Sales, Ad Sales, National, Online/Interactive, Sales Best Practices, SMBs, Traditional Media, Yellow Pages, Yellow Pages, European, Yellow Pages, Print »

[25 Jan 2010 | No Comment | ]

Having been in the trenches for the past year talking about multiproduct selling and how a consultative or collaborative sales process is a key component for selling multiple media, I keep hearing over and over again “I’ve been training on consultative selling for years so why should we rely on it to take us into …

Mapping, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet »

[13 Jan 2010 | One Comment | ]

Yell.com has decided to forgo partnering on maps with Google, Microsoft or other potential competitors in favor of building its own propriety map product. The U.K.’s largest directory publisher unveiled a beta version of the Yell Maps product this week.
Yell is positioning its map product as designed for the specific purpose of finding local businesses. …

Ad Sales, Online/Interactive, Yellow Pages, European »

[10 Dec 2009 | No Comment | ]

Andy Sims of Skype shed some light on its new partnership with European Directories in which European Directories sells advertisers in its seven European countries a subscriptions package to deliver calls to that advertiser. Anywhere the advertiser’s phone number shows up on the Web it will be highlighted in blue and will indicate that by …

International Markets, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print »

[7 Feb 2009 | 2 Comments | ]

 
Last week, Yell Group issued its nine-month earnings report (the company’s financial year ends March 31) and most of the news was sobering. Organic growth is expected to be in the negative double digits in its fourth quarter, and small-business advertisers are paralyzed by uncertainty over how long the downturn will last and how bad …

Online/Interactive, User-Generated Content, Yellow Pages, European »

[4 Dec 2008 | No Comment | ]

We keep going back to Clayton Christensen and his disruptive technology timeline … and we really don’t see that anything in the local space truly qualifies as the disruptor (although Google is worth pondering). Still, they keep coming.
The latest contender is Brownbook, the free Wiki-based directory that lets anyone submit and edit a directory listing, …

Brand Marketing, General Marketing, International Markets, Online/Interactive, Verticals, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet, Yellow Pages, Print »

[2 Oct 2008 | 6 Comments | ]

One of the things that dawned on me after listening to the many speakers at our recent DMS ’08 conference in Atlanta was that a fundamental aspect of the Yellow Pages business has been lost — exclusivity. During the days before the Internet and the massive sharing of data with Google, Yahoo and others, the …

Conferences, Online/Interactive, Yellow Pages, Yellow Pages, European »

[24 Sep 2008 | No Comment | ]

I’m here in Athens this week at the European Association of Directory Publishers’ annual congress. Nice line-up of speakers thus far, many of whom are echoing the themes that we heard emerge at The Kelsey Group’s DMS ’08 conference last week in Atlanta.
European Directories CEO Cornel Riklin was one of the keynote speakers to open the …

Conferences, Financial Results, International Markets, Online/Interactive, Yellow Pages, Yellow Pages, European »

[16 Sep 2008 | No Comment | ]

Sami Kassab, analyst on the European Media Research Team at Exane BNP Paribas, gave a data-laden, insightful perspective on the many of the world’s largest Yellow Pages publishers in “The Financial View” panel at Directional Media Strategies 2008.
Highlights of Kassab’s remarks (presented ticker style):
… Directory publishers have underperformed the broader media sector in both absolute and …

Brand Marketing, General Marketing, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Print »

[2 Sep 2008 | 3 Comments | ]

 
While investors and Yellow Pages pundits continue to bang the drum telling everyone that the “younger generation” isn’t using print Yellow Pages to the degree it should, and that without this younger demographic of users the book can’t deliver value to small and medium-sized businesses, they may in fact be ignoring the book’s greatest strength. The …

Online/Interactive, Yellow Pages, European »

[29 Aug 2008 | No Comment | ]

The Dutch competition authorities today approved the planned merger between the Netherlands operations of Truvo (Gouden Gids) and European Directories (DeTelefoongids). This approval clears the way for the merger to move ahead.
According to an announcement from Howrey LLP, the firm that represented Truvo in the deal, the regulators were initially wary of the deal, based on the view …

Ad Sales, Online/Interactive, Sales Best Practices, Yellow Pages, Yellow Pages, European, Yellow Pages, Print »

[21 Jul 2008 | 4 Comments | ]

Having been through the post 9/11 advertising downturn with a Yellow Pages sales agency, I can attest that 2001 and 2002 saw a dramatic increase in bad debt and slow-paying customers. Some publishers in the U.S. went from 2 percent to 3 percent bad debt and slow-pay customers to 5 percent to 8 percent in …

Advertising Networks, Online/Interactive, Sales Best Practices, SEM, Yellow Pages, Yellow Pages, European »

[7 Jul 2008 | No Comment | ]

I read with interest a recent blog post on the Utah Web Services site that really hit home with me on how SEM and SEO are being sold and how they should be sold. SEM and SEO are inherently technical products. The reality, as pointed out so clearly by a CEO (read decision maker and …