AdReady Finds Sweet Spot With Mid-Market Display

AdReady is an established presence in display advertising, serving up both creative automation and media campaign buying tools for agencies, publishers and advertisers alike. The Seattle-based firm has undergone a leadership change over the past year, however, and new CEO Karl…

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Where’s the Beef?

The New York Times publishes separate sports and business sections on Saturday, Sunday and Monday. It may soon move away from separate sections altogether. This past Saturday, there was not a single display ad in either the sports or the…

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Google Kills Print Ads

Google, as part of a series of cutbacks, is eliminating its Print Ads program, which had 800 newspapers and other print sources participating. The program, which began in November 2006 with 50 newspaper partners, stops selling new placement Feb. 28.…

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MySpace Kicks Off Self-Serve Advertising

Fox Interactive Media’s MySpace is seeking to jump-start local and small-business advertising by launching a homegrown Self-Serve Ad Service. Initial advertisers are likely to be rock bands -- the first major segment to have adopted MySpace itself -- but the…

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Local.com Pushes Display Ads for Brand Marketers

Local.com yesterday announced an ad distribution deal with Hearst-owned White Directory Publishers. The deal will bring Local.com's display ad inventory to White's national sales force. In this way it presents an opportunity for White to appeal to national advertisers that…

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