AT&T Buys Ingenio

AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information…

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Call Genie Acquires BTSLogic

Toronto-based voice search technology provider Call Genie announced today that it will acquire European DA technology provider BTSLogic for $1.5 million. The press release is somewhat unclear on details of how this will play out, but it states generally that…

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Another GOOG-411 Billboard

GOOG-411 billboard sightings are getting to be as common as iPhone sightings (see recent TKG Client Inquiry Brief, Google Starts Advertising 800-GOOG-411). The most recent was found by Danny Sullivan on Lombard Street in San Francisco. But beyond being just…

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Mobile Forecast

As part of the mobile forecast we released last week, we thought it would be interesting to show a little detail about the ad-sponsored directory assistance portion of the forecast. As we wrote previously, we have been watching the market…

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R.H. Donnnelley Joins Free DA Space

R.H. Donnelly announced today that it will launch a new free directory assistance product, powered by Call Genie, in four markets (Denver, Spokane, Phoenix and Tucson). 1-800-CallDex will include free local category search and provide addresses, phone numbers, business descriptions,…

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Jingle Expands Free DA Deal With Nuance

Jingle Networks, the provider of 1-800-FREE411, has expanded its relationship with Nuance for speech recognition technology. Under terms of the deal, Nuance will also be referring its voice-enabled customers to the Jingle ad platform. Presumably, if Nuance does audio work…

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White Directory Rings Up Jingle for Free DA

White Directory Publishers, a division of Hearst Holdings, announced a marketing partnership with Jingle’s 1-800-FREE411 making it the first independent publisher to resell sponsorship products on the 1-800-FREE411 media channel. The deal with White Directory comes on the heels of…

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Florida Times-Union Launches Free DA

Free directory assistance services, funded by pay-per-call ads, have been rolled out by a number of entrepreneurial companies, telcos and Yellow Pages publishers. But now comes The Florida Times-Union, which quietly rolled out a local version of Say Hello Inc.…

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Idearc Gets in Free 411 Game

Yesterday, Idearc Media and Jingle Networks announced a partnership that counters AT&T's foray into the free DA business with its 1-800-YellowPages product. According to yesterday's announcement, Idearc's performance-based advertisers will receive additional exposure to buyers via Jingle's 1-800-FREE411 service. It…

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Free DA to Improve Video Search?

The NewTeeVee blog has some interesting thoughts following comments made by Google's Marissa Mayer at the Searchonomics conference going on today. Google's free directory assistance product, Goog-411 (past commentary here), will assist in helping Google develop speech to text ability,…

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Verizon LiveSource Launches Free DA

Following in the footsteps of Jingle Nets’ 1-800-Free411 (and failed services, like inFreeDA), Verizon LiveSource has launched a trial of a free DA service in Boston and Denver. The ad-supported service boasts the catchy number: 800-THE-INFO. It uses Call Genie's…

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Live Operators: Soon to Be a Memory?

Summary Jingle Networks' free DA service 1-800-FREE411 has discontinued live operators in some locations. Operator expenses in these markets have significantly cut into margins as the overall cost of providing these calls isn't being offset by the advertising volumes. Free…

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