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Articles in the Directory Assistance Category

Directory Assistance, Mobile, Online/Interactive »

[14 May 2012 | No Comment | ]

Verizon’s new Visual 411 app is designed to provide a more integrative user experience across mobile, FiOS TV and desktop devices. A common platform supports all three media. In addition, the free app lets users search local businesses and provides them with free restaurant coupons that can be shared with friends by email or Facebook. …

Directory Assistance, Mobile, Online/Interactive »

[11 Apr 2011 | No Comment | ]

Marchex announced today that it would pay up to $62.5 million in cash and stock for Jingle Networks, the 1-800 FREE411 ad supported service. With the addition of Jingle Networks, the Marchex Call Advertising Network will now have an annualized reach of more than 500 million phone calls across digital media, including mobile. In addition …

Ad Sales, National, Directory Assistance, International Markets »

[31 Mar 2011 | No Comment | ]

Publicar, S.A., a leading publisher in Latin America, announced today a deal with Virginia-based Ya Sabe, Inc. to provide local search for U.S. Hispanics at PaginasAmarillas.com. As part of the deal, YaSabe will operate the U.S. website. The company will offer local businesses and national brands an assortment of digital advertising products and services. In …

Advertising Networks, City Guides, Directory Assistance, Google, Mapping, Mobile, Online/Interactive »

[23 Dec 2008 | One Comment | ]

Local mobile portals make a lot of sense since most phones (even the iPhone 3G) don’t really lend themselves to much surfing. Another social/viral dimension is added through social networking enhancements via profile pages, Twitter and especially GPS.
Two services seem to be leading the way for locally based mobile social networking right now: Silicon Valley-based Loopt, …

Advertising Networks, Brand Marketing, Contextual Advertising, Devices, Directory Assistance, General Marketing, Online/Interactive »

[21 Nov 2008 | One Comment | ]

The phone is quickly advancing as a means of pushing out ad-sponsored content that mimics some of the popular mobile advertising features.
Greg Webster of VoodooVox, at ILM:08, debuted some of the new features of the company’s In-Call Media group, demonstrating additional marketing opportunities via on-hold messages, “pre-call” messages when using calling cards, and distribution over …

Conferences, Directory Assistance, Mapping, Mobile, Online/Interactive »

[18 Sep 2008 | One Comment | ]

Local voice search advertising is already getting promising results, with widespread reach, and high clickthrough rates, according to V-Enable CMO Craig Hagopian, who was speaking at DMS ’08. V-Enable is a San Diego-based mobile voice search company with 65 employees. It partners with Superpages.com, Yellowbook, and AT&T’s Ingenio and Yellowpages.com.
Hagopian said the company is …

Directory Assistance, Online/Interactive »

[16 Sep 2008 | One Comment | ]

 
Voice search has been put on the map over the past few years with the advent of free directory assistance service providers, not to mention Google (Goog411) and Microsoft (Tellme) entering the space. These services are increasingly educating the U.S. mobile market that there is a better alternative to paying $2 for a carrier-delivered DA call.
“We’ve …

AT&T, Conferences, Directory Assistance, Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print »

[15 Sep 2008 | No Comment | ]

President and CEO Frank Jules, who has held the top slot at AT&T Advertising & Publishing for a year, laid out a prescription for Yellow Pages growth during a keynote at Kelsey’s Directional Media Strategies conference in Atlanta, noting at the top that his business is “changing dramatically.” Jules’ prescription is heavily dependent on the success …

Devices, Directory Assistance, Online/Interactive, Traditional Media, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print »

[8 Aug 2008 | One Comment | ]

France Telecom is finally pulling the plug on the 26-year-old Minitel service, which it launched in France in 1982. (Actually, Minitel is really 15 years older than that according to SEC filings: “Under an advertising sales agreement entered into in 1967, France Telecom granted PagesJaunes exclusive rights to canvas and collate the advertising to be incorporated …

Devices, Directory Assistance, International Markets, Mobile, Online/Interactive, Partnerships, Yellow Pages »

[9 Jun 2008 | One Comment | ]

Yellow Pages Group New Zealand has announced the debut of “Yellow mobile” on the Telecom and Vodafone Live! networks. 
According to New Zealand’s Business to Business magazine:
“Yellow Pages Group Digital Media Director Blair Glubb said Yellow mobile will complement the company’s existing range of advertising solutions which already cover the print, online and voice (via …

Devices, Directory Assistance, Google, Online/Interactive »

[11 Feb 2008 | 2 Comments | ]

“Free one touch directory assistance” from Google’s free directory assistance service, Goog-411, is being advertised in Office Depot’s newspaper circulars as a main feature on GE Dect 6.0 Digital Cordless Phones.
The ad copy spells it out:
1- Use the dedicated one touch button on your GE phone.
2- Search for a business by name or category.
3- Goog-411 …

Directory Assistance, International Markets, Online/Interactive, Yellow Pages »

[1 Feb 2008 | No Comment | ]

European Directory Assistance has launched a new English-language directory assistance site in Belgium called 14-14, which offers residential and business search, with the latter available by name and category. Part of the new service’s positioning is that during business hours, consumers prefer Web-based over phone-based directory assistance.
According to the release:
“EDA’s specific aim is to reach the …

Ad Sales, Advertising Networks, AT&T, Call Monetization, Contextual Advertising, Directory Assistance, IPTV, Mobile, Online/Interactive, Yahoo!, Yellow Pages, Internet »

[30 Jan 2008 | One Comment | ]

In a significant development, AT&T’s Yellowpages.com is replacing Yahoo! Local Search for AT&T’s broadband and Internet customers. It is a move that will greatly enhance Yellowpages.com’s position in the space. The company recently told analysts it expects to attract 2 billion searches in 2008 and 3 billion by 2010.
The move is part of a broad …

Ad Sales, AT&T, Directory Assistance, Mobile, Online/Interactive »

[18 Dec 2007 | One Comment | ]

AT&T and Call Genie have extended their relationship to provide 1-800-YellowPages free DA users business category search capabilities. According to the press release, “This feature will give users of AT&T directory assistance the opportunity to search by type of business in addition to searching by business name in the nine Southeastern (former Bellsouth territory) states.”   …

Ad Sales, AT&T, Call Monetization, Devices, Directory Assistance, IPTV, Mobile, Online/Interactive, Paid Search, Yellow Pages, Internet »

[12 Dec 2007 | No Comment | ]

While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon, AT&T is betting that there is a home field advantage in keeping its landline, mobile …

Ad Sales, Advertising Networks, AT&T, Blogging, Brand Marketing, Call Monetization, City Guides, Classifieds, Conferences, Contextual Advertising, Devices, Directory Assistance, Display Advertising, Forecasts, Funding, General Marketing, Google, Hyper-Local, Mapping, Mergers & Acquisitions, Mobile, News, online, Newspapers, Online/Interactive, Paid Search, RH Donnelley, SMBs, Social, User-Generated Content, Verticals, Video, online, Web 2.0, Yahoo!, Yellow Pages, Internet, Yellow Pages, Print »

[3 Dec 2007 | No Comment | ]

It is hard for me to comprehend, but we are finally finished with ILM:07. We were grateful to have had 650 interesting and enthusiastic attendees from all over the world, 72 stimulating speakers, a full load of sponsors and an excellent partnership with SES.
Our next conference, April 30-May 2 at the Westin in Seattle, will …

Advertising Networks, AT&T, Contextual Advertising, Directory Assistance, Online/Interactive, Yellow Pages, Internet »

[19 Nov 2007 | No Comment | ]

AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information about integration becomes public.
For a while now, we have been saying that the inclusion of …

Directory Assistance, International Markets, Online/Interactive »

[1 Nov 2007 | No Comment | ]

Toronto-based voice search technology provider Call Genie announced today that it will acquire European DA technology provider BTSLogic for $1.5 million.
The press release is somewhat unclear on details of how this will play out, but it states generally that the deal brings Call Genie more capability to integrate business name business category search in its …

Ad Sales, Ad Sales, National, Advertising Networks, AT&T, Blogging, Brand Marketing, Call Monetization, City Guides, Classifieds, Conferences, Contextual Advertising, Coupons/Deals, Devices, Directory Assistance, Display Advertising, Forecasts, Funding, General Marketing, Google, Hyper-Local, IPTV, Listings Providers, Local, Mapping, Microsoft, Mobile, News, online, Newspapers, Online/Interactive, Paid Search, Shopping, online, SMBs, Social, Television, Local, Traditional Media, User-Generated Content, Verticals, Video, online, Web 2.0, Yahoo!, Yellow Pages, Internet, Yellow Pages, Print »

[31 Oct 2007 | No Comment | ]

The numbers are looking very, very good for the Interactive Local Media:07 conference in L.A. Nov. 28-30. Internally, we think this one is a record breaker. Register and book the hotel while you can. The latter tends to sell out.
In recent weeks, we’ve been putting the final touches on the program. For instance, we’ve added …