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Articles in the Devices Category

Devices, Marketing technology, Mobile, Smartphones »

[9 Sep 2014 | No Comment | ]

A lot of us were glued to our screens today to watch or catch the feeds on the Apple announcements re iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch. (To me, the best coverage was on Re/code). What will the new announcements mean to our local ecosystem? To date, Apple’s focus on local …

Devices, Facebook, Mobile, Online/Interactive, Smartphones, SMBs, Social »

[26 Jun 2014 | No Comment | ]

In previous blog posts we discussed the best ways to reach men and the best ways to reach women when they’re shopping locally. The differences are clear in BIA/Kelsey‘s latest infographic (shown below), but what are the similarities between the two genders when shopping locally?
The most notable similarity is that both genders make the majority of local …

Devices, Digital Out of Home, E-Commerce, Online/Interactive, Shopping, online, Social »

[27 May 2014 | No Comment | ]

The millennial generation is forging a distinctive path to maturity. Millennials are the largest generation by population, and will command $200 billion in purchasing power by 2017, a large portion of which will be performed digitally.
Now ranging in age from 18 to 34, Millennials are the first digitally native age group. They are also America’s …

Devices, Digital Out of Home, Mobile, Online/Interactive, Shopping, offline »

[17 Apr 2014 | No Comment | ]

Baby boomers — those aged 55 plus — are often stigmatized for being behind the times when it comes to technology and the digital world. According to the results of a new survey conducted by Thrive Analytics and released by the Local Search Association, this generation — including Boomers and Seniors — are embracing mobile …

Devices, Location Targeting, Mergers & Acquisitions, Online/Interactive, Predictions, Social »

[7 Apr 2014 | No Comment | ]

It’s been a busy few days for Twitter since announcing 15 New Types of Ads to users’ feeds. Word has traveled quickly during this period of uncertainty around Twitter’s sustainability as an advertising player. Now Twitter has continued the flow of news by announcing this morning it will acquire Cover, an Android-based lock-screen app. This …

Devices, E-Commerce, Mobile, Online/Interactive, Social »

[4 Apr 2014 | No Comment | ]

Millennials sometimes get a bad rap for being the disinterested and out of touch generation. But BIA/Kelsey survey data actually pegs them as the most in-touch (literally). When it comes to smartphone, tablet, and social networking they blow their gen-x and baby boomer forbearers out of the water.

Millennials — those between 18-34 — use digital …

Coupons/Deals, Devices, Mobile, Smartphones »

[3 Feb 2014 | No Comment | ]

We have all gotten used to looking at our phones and seeing several notifications on our home screens. From text messages, to emails, to sports updates, we are able to receive notifications for almost anything. More than ever, local businesses have apps that provide push notifications to consumers to encourage traffic.
– According to BIA/Kelsey’s Consumer …

Devices, E-Commerce, Mobile, Online/Interactive, Shopping, offline, Shopping, online, Smartphones, SMB Digital Marketing, SMBs, Social »

[4 Dec 2013 | No Comment | ]

Shopping through mobile devices such as smartphones and tablets is re-shaping how purchases are made during one of the biggest consumer spending weekends of the year. According to the National Retail Federation, more than 141 million Americans shopped over the holiday weekend and they spent $407 on average. This results in revenues of approximately $57.4 billion. …

Coupons/Deals, Devices, Facebook, Mobile, Online/Interactive, SMBs, Social »

[7 Nov 2013 | No Comment | ]

As the 2013 holiday shopping season gets underway, BIA/Kelsey’s Consumer Commerce Monitor (CCM) survey offers insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses. Showcasing insights from the survey, our webinar on Nov. 6 previewed some of the insights on how consumers shop locally. If you …

Conferences, Devices, Local Marketing, Mobile, Online/Interactive, Reputation Management, SMBs, Social »

[29 Oct 2013 | No Comment | ]

SMBs that utilize mobile advertising distinguish themselves by more than being trendsetters. They are spending more advertising dollars, tend to be early adopters in their use of digital compared to their counterparts and are savvier in how they leverage data and analytics to power how they engage and interact with their customers.
BIA/Kelsey examines these differences …

Coupons/Deals, Devices, Online/Interactive »

[24 Jul 2012 | 3 Comments | ]

We’ve calculated that more than $287 Million has been invested in more than 20 transaction marketing players. The investment reflects the inherent opportunities in transaction marketing, which is a synergistic mash of loyalty programs, offers, reputation management and the “big data” sets that can analyze behavior and target specific customers.
A lot of progress has …

Ad Sales, Conferences, Coupons/Deals, Devices, Shopping, online »

[15 Jun 2012 | No Comment | ]

Amazon doesn’t usually speak at industry gatherings. But that was before it needed to reach out to the advertising community to sell display ads on its sites, ads on Kindle, national and local offers on Kindle, and extend its promotional reach on third party sites. Hence a luncheon keynote today from Seth Dallaire, VP of …

AT&T, City Guides, Classifieds, Conferences, Coupons/Deals, Devices, Digital Out of Home, Google, Hyper-Local, Mobile, Online/Interactive, Social, Verticals, Video »

[19 Jan 2012 | No Comment | ]

ILM East is coming back to Boston March 26-28 with a lineup of doers and innovators who are transforming and redefining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon vice chair/AmEx board member/sports team owner/AOL mastermind), along with keynotes/interviews from Jason Calacanis, Leslie Berland, Jay Herratti, Michael Zimbalist and …

Ad Sales, Advertising Networks, Brand Marketing, Contextual Advertising, Devices, Digital Out of Home, Mobile, Online/Interactive, Video »

[15 Apr 2011 | No Comment | ]

BIA/Kelsey moderated a panel on “the Out-of-Home User Experience” (click on image for link to streaming video) at MediaPost’s Digital Out-of-Home Forum (DOOH) in New York. DOOH is the third-fastest growing ad medium after mobile and online video.
Paul Lindstrom, senior VP, Nielsen OnLocation, kicked off the panel with data showing video engagement is about 80 percent …

Devices »

[18 Nov 2010 | No Comment | ]

While Apple iOS and Google Android have attracted hundreds of thousands of apps, BlackBerry remains stuck at some single-digit percentage of that number.
Is it that BlackBerry users don’t have the same appetite for apps that other smartphone users have? That would seem highly unlikely. It seems much more plausible that BlackBerry users have not been …

Brand Marketing, Contextual Advertising, Devices, Google »

[17 Nov 2010 | No Comment | ]

Content remains king on the Internet mainly because there are more ways to produce, connect and interact with content than ever before. According to Rod Smith of IBM, “there are more ways to dig into content than ever before, but it also produces more targeted ways for advertisers to interact with the audiences they are …

Devices, Forecasts, Mobile »

[16 Nov 2010 | No Comment | ]

Today, Mary Meeker gave her annual data dump of key Internet trends at the Web 2.0 Summit in San Francisco. As always it was fairly rich, including lots of mobile usage data as leading indicators for opportunities in content and ad delivery.
One of the more notable slides included global smartphone shipments plotted against PC (both desktop and notebook) …

Devices »

[28 Sep 2010 | No Comment | ]

Millennial Media — the largest independent mobile ad network, reaching 63 million U.S. mobile Web users — has published its August Mobile Mix report. The report covers impression activity and trends across its network, encompassing device hardware, operating system software and applications.
Highlights from the latest release include:
- Android OS smartphone impression share climbed 7 percent …

Devices »

[17 Sep 2010 | No Comment | ]

Many have hailed Apple’s iPad as a salvation for publishers, and rapid adoption unequivocally certifies that it is indeed a “killer app.” But what opportunities exist for Yellow Pages providers to marry their deep content and established brands with iPad’s unique assets?
Yellowbook VP of Digital Media Mike Wilson, Yellow Magic CEO Ron Mintle and WillowTree …

Devices »

[1 Sep 2010 | No Comment | ]

 

Steve Jobs might be as adept at captivating a live audience as he is at innovating game-changing media products. For nearly the first hour of Apple’s “September event” earlier today in San Francisco, Jobs made nary a mention of Apple TV. And then, just as the invite-only crowd suspected that the festivities may be ending, …