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Coupons/Deals

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PunchTab CEO on Loyalty Programs: “The Wheels Are Coming Off”

  • January 6, 2014
  • Peter Krasilovsky

The utility of loyalty programs is stronger than ever, as they help businesses connect, engage, drive traffic, refer friends, purchase and track customer actions. But efforts to determine loyalty aren't made easier with all the noise in the system. Usage…

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At Leading in Local: ILM 2013: Groupon Grows Up

  • December 17, 2013
  • Charles Laughlin

  Five years into its existence, Groupon is grappling with the reality that it must evolve beyond simply fire-hosing leads at local merchants and begin helping merchants manage those leads and turn more of them into long-term, profitable customers. In…

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Perfect Audience, DataSphere Team to Retarget Local Ad Campaigns

  • December 1, 2013
  • Peter Krasilovsky

Retargeting is now available for local marketing campaigns after having been primarily used by national marketers. The practice, which inserts ads that had previously been viewed on other sites, has become increasingly important for online marketing. But it hasn't been…

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Groupon’s ‘Freebies’ Seeks to Attract National Retailer Promotions

  • November 20, 2013
  • Peter Krasilovsky

Groupon's transformation from a daily deals company to a multi-channel shopping promotions and e-commerce portal continue with its launch today of Freebies, a new program that groups together online coupons, promo codes. sales, giveaways and samples. More than 5,500 brands…

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New BIA/Kelsey Study Shows Online Dominates Shopping Habits

  • November 7, 2013
  • Rebecca Weingartner

As the 2013 holiday shopping season gets underway, BIA/Kelsey's Consumer Commerce Monitor (CCM) survey offers insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses. Showcasing insights from the survey, our webinar…

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Merchants Drive Their Own ‘Transaction Marketing’ Via CardSpring Connect

  • September 26, 2013
  • Peter Krasilovsky

Merchants sometimes like to control their own promotions to their own list of customers, rather than waiting in line for Groupon or other deals publishers to do it for them. Yelp, for instance, is one company that has had success…

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edo Marketplace Launched for Retailers and Brands

  • September 18, 2013
  • Peter Krasilovsky

One way that big data is being applied at the local level is via Card Linked Offers that track consumer spending and target offers and promotions based on that behavior. Banks, credit card companies and payment processors have been especially…

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SMB Digital Marketing Conference: Transaction Marketing: The Next Steps Beyond Advertising?

  • September 13, 2013
  • Rick Ducey

First Data's Senior VP Dom Morea provided a set of important insights into the next generation of marketing services to small and medium businesses (SMBs) at BIA/Kelsey's 2013 SMB Digital Marketing conference, saying these may be more about "commerce" than…

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SMB Digital Marketing: Ben & Jerry’s Franchisee Talks Marketing

  • September 11, 2013
  • Peter Krasilovsky

Top insights into franchise marketing were provided today at SMB Digital Marketing, courtesy of Hunter Rose, owner of three Ben & Jerry's Scoop Stores, and longtime local executive and consultant Robyn Rose. Hunter Rose, a former Gartner analyst, is also…

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End of Silos: Leaf Ties SMB Processing, Marketing and Back Office Ops

  • August 26, 2013
  • Peter Krasilovsky

We've always had "marketing" as a unique silo for SMBs. Now, a number of companies are looking at a bigger, more integrated picture that includes marketing and operations. It is Quikbook meet Amex meet Groupon. The idea is once you…

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Groupon’s Sean Smyth on the new ‘Partner Network’

  • August 19, 2013
  • Peter Krasilovsky

Groupon has been pushing hard to upgrade its merchant base from one-time partners to permanent clients with monthly sales goals. The latest initiative? A “Partner Network” for publishers willing to highlight Groupon deals in return for a piece of the…

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Rethinking Coupon Engagement: DataSphere Launches LocalSaver

  • July 23, 2013
  • Peter Krasilovsky

Can coupons be reimagined to spur more consumer engagement? That’s what DataSphere is working on. The Seattle-based company sells and hosts marketing solutions to more than 20,000 SMBs under local TV and newspaper brands owned by Gannett, Belo, Raycom, Meredith…

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Apple Joins the Local Wars: Classifieds and Coupons Next?

  • July 21, 2013
  • Peter Krasilovsky

Apple finally made some moves into the local mapping wars last week with the purchase of Locationary, which helps find business locations, and HopStop, which provides transit maps and travel suggestions. We'll go out on a limb and predict that…

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Groupon ‘Pauses’ its Rewards Program

  • July 16, 2013
  • Peter Krasilovsky

The transition from one-off daily deals to an 'always on' loyalty/rewards platform that keeps merchants in the fold has been a Holy Grail of sorts for the deals companies. This was the case for Groupon Rewards, which launched in May…

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AdStrix Multi-Platform Coupons Empower Publishers to Reach SMBs

  • July 16, 2013
  • Jed Williams

Traditional media's rush into digital marketing services as an incremental revenue source is in full swing, with Hearst LocalEdge, GateHouse Media's Propel, Digital First's AdTaxi and GannettLocal among those taking aggressive stakes in the opportunity. Now smaller publishers are seeking…

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U-T San Diego Pitches ‘Rewards’ as Successor to Deals

  • July 9, 2013
  • Peter Krasilovsky

The daily deals business isn't dead, but it isn't growing either. At this point, they aren't the anchor for SMB digital solutions that had been hoped. The question is whether more sustainable loyalty and rewards programs - many putting their…

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LevelUp: We’re ‘Android,’ Square is ‘Apple’

  • June 26, 2013
  • Peter Krasilovsky

You want vision? LevelUp CEO Seth Priebatsch says his loyalty/transaction marketing company will emerge as a partner for SMBs -- think authentication; orders and refunds; and analytics -- in the same way that Facebook Connect is a partner for media…

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LevelUp’s Sales Deal with Heartland: A Discussion with Heartland’s Sarah Owen

  • June 20, 2013
  • Peter Krasilovsky

As traditional local media players begin to lose some of their prominence, the search for alternative local sales channels has become increasingly important. The channel currently being explored: payment processors, which normally focus on selling Point of Sales systems. Processors…

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Punchey Pursues SMB Payments Niche ‘Beyond Square’

  • June 18, 2013
  • Peter Krasilovsky

The SMB payment space has been getting mighty crowded since Square’s 2010 launch. Major merchant acquirers such as PayPal, Groupon, Intuit, VeriFone, Heartland Payment, Swipely, Merchant Warehouse and Total Merchant Services have joined Square in the battle for small spending…

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VeriFone’s Deal with CardSpring: Turning Payments into Marketing

  • May 30, 2013
  • Peter Krasilovsky

Big Data means a lot of things to people. The analytics certainly help. But is it really helping promote new sales and services? That’s the challenge, as companies seek to add coupons and consumer info directly to the payment card…

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