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Articles in the Coupons/Deals Category

Coupons/Deals, Online/Interactive »

[6 Jan 2014 | One Comment | ]

The utility of loyalty programs is stronger than ever, as they help businesses connect, engage, drive traffic, refer friends, purchase and track customer actions. But efforts to determine loyalty aren’t made easier with all the noise in the system.
Usage is coming in from all over the place (phones, tablets, social networks, reviews, etc.). And while …

Conferences, Coupons/Deals, Leading in Local: Interactive Local Media, Online/Interactive »

[17 Dec 2013 | Comments Off | ]

 
Five years into its existence, Groupon is grappling with the reality that it must evolve beyond simply fire-hosing leads at local merchants and begin helping merchants manage those leads and turn more of them into long-term, profitable customers.
In an onstage interview this morning at BIA/Kelsey’s Leading in Local conference, Sean Smyth, SVP Partnerships at Groupon, …

Contextual Advertising, Coupons/Deals »

[1 Dec 2013 | No Comment | ]

Retargeting is now available for local marketing campaigns after having been primarily used by national marketers.
The practice, which inserts ads that had previously been viewed on other sites, has become increasingly important for online marketing. But it hasn’t been widely applied for local campaigns. High minimum spending amounts and hands on account management had made …

Coupons/Deals, E-Commerce »

[20 Nov 2013 | No Comment | ]

Groupon’s transformation from a daily deals company to a multi-channel shopping promotions and e-commerce portal continue with its launch today of Freebies, a new program that groups together online coupons, promo codes. sales, giveaways and samples.
More than 5,500 brands are said to be participating. Retailers taking part with special offers in the initial launch include …

Coupons/Deals, Devices, Facebook, Mobile, Online/Interactive, SMBs, Social »

[7 Nov 2013 | No Comment | ]

As the 2013 holiday shopping season gets underway, BIA/Kelsey’s Consumer Commerce Monitor (CCM) survey offers insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses. Showcasing insights from the survey, our webinar on Nov. 6 previewed some of the insights on how consumers shop locally. If you …

Coupons/Deals, E-Commerce »

[26 Sep 2013 | No Comment | ]

Merchants sometimes like to control their own promotions to their own list of customers, rather than waiting in line for Groupon or other deals publishers to do it for them. Yelp, for instance, is one company that has had success enabling merchants to publish deals as they like. It has allowed for over 25,000 self-published …

Coupons/Deals, E-Commerce »

[18 Sep 2013 | No Comment | ]

One way that big data is being applied at the local level is via Card Linked Offers that track consumer spending and target offers and promotions based on that behavior.
Banks, credit card companies and payment processors have been especially targeted by the Card Linked Offer vendors, which include Cardlytics, †Cartera Commerce, edo Interactive and MasterCardís …

Conferences, Coupons/Deals, Online/Interactive, SMB Digital Marketing, SMBs »

[13 Sep 2013 | No Comment | ]

First Data’s Senior VP Dom Morea provided a set of important insights into the next generation of marketing services to small and medium businesses (SMBs) at BIA/Kelsey’s 2013 SMB Digital Marketing conference, saying these may be more about “commerce” than “advertising.” Using payments as an anchor, these “transaction marketing” services include deals, coupons, loyalty services …

Conferences, Coupons/Deals, Local Marketing, Online/Interactive, SMB Digital Marketing, SMBs »

[11 Sep 2013 | No Comment | ]

Top insights into franchise marketing were provided today at SMB Digital Marketing, courtesy of Hunter Rose, owner of three Ben & Jerry’s Scoop Stores, and longtime local executive and consultant Robyn Rose. Hunter Rose, a former Gartner analyst, is also head of Ben & Jerry’s franchisee group.
At the store level, Hunter Rose said his marketing …

Coupons/Deals, SMBs »

[26 Aug 2013 | No Comment | ]

We’ve always had “marketing” as a unique silo for SMBs. Now, a number of companies are looking at a bigger, more integrated picture that includes marketing and operations. It is Quikbook meet Amex meet Groupon.
The idea is once you have a SMB account, work to extend that relationship. They don’t want to work with a …

Coupons/Deals »

[19 Aug 2013 | No Comment | ]

Groupon has been pushing hard to upgrade its merchant base from one-time partners to permanent clients with monthly sales goals. The latest initiative? A “Partner Network” for publishers willing to highlight Groupon deals in return for a piece of the action ((10-12 percent for local deals, and lower amounts for Getaways and …

Coupons/Deals, SMBs »

[23 Jul 2013 | No Comment | ]

Can coupons be reimagined to spur more consumer engagement? That’s what DataSphere is working on. The Seattle-based company sells and hosts marketing solutions to more than 20,000 SMBs under local TV and newspaper brands owned by Gannett, Belo, Raycom, Meredith and other players.
Part of its effort has been enabling and distributing free coupons …

Coupons/Deals, Mapping, Mergers & Acquisitions, Mobile »

[21 Jul 2013 | 5 Comments | ]

Apple finally made some moves into the local mapping wars last week with the purchase of Locationary, which helps find business locations, and HopStop, which provides transit maps and travel suggestions.
We’ll go out on a limb and predict that Apple will want to flesh out its map products with other map- focused media, …

Coupons/Deals »

[16 Jul 2013 | One Comment | ]

The transition from one-off daily deals to an ‘always on’ loyalty/rewards platform that keeps merchants in the fold has been a Holy Grail of sorts for the deals companies. This was the case for Groupon Rewards, which launched in May 2012. Using Groupon Rewards, consumers could link the same credit card they use for …

Coupons/Deals, Mobile, Newspapers, Online/Interactive, SMBs »

[16 Jul 2013 | One Comment | ]

Traditional media’s rush into digital marketing services as an incremental revenue source is in full swing, with Hearst LocalEdge, GateHouse Media’s Propel, Digital First’s AdTaxi and GannettLocal among those taking aggressive stakes in the opportunity. Now smaller publishers are seeking to capture the tailwind with consultative sales approaches of their own.
But the challenges are diffuse: …

Coupons/Deals »

[9 Jul 2013 | One Comment | ]

The daily deals business isn’t dead, but it isn’t growing either. At this point, they aren’t the anchor for SMB digital solutions that had been hoped. The question is whether more sustainable loyalty and rewards programs – many putting their customers directly into the transaction funnel — will take their place.
Media companies such …

Coupons/Deals, Mobile »

[26 Jun 2013 | One Comment | ]

You want vision? LevelUp CEO Seth Priebatsch says his loyalty/transaction marketing company will emerge as a partner for SMBs — think authentication; orders and refunds; and analytics — in the same way that Facebook Connect is a partner for media sites.
LevelUp, of course, doesn’t have the loyalty/transaction marketing space to itself. We are tracking …

Coupons/Deals »

[20 Jun 2013 | One Comment | ]

As traditional local media players begin to lose some of their prominence, the search for alternative local sales channels has become increasingly important. The channel currently being explored: payment processors, which normally focus on selling Point of Sales systems.
Processors start out with a technological advantage; the “big data” from consumer purchases can help produce …

Coupons/Deals »

[18 Jun 2013 | One Comment | ]

The SMB payment space has been getting mighty crowded since Square’s 2010 launch. Major merchant acquirers such as PayPal, Groupon, Intuit, VeriFone, Heartland Payment, Swipely, Merchant Warehouse and Total Merchant Services have joined Square in the battle for small spending but high volume merchants.
Some may even be subsidizing payment fees in order to get …

Coupons/Deals »

[30 May 2013 | No Comment | ]

Big Data means a lot of things to people. The analytics certainly help. But is it really helping promote new sales and services? That’s the challenge, as companies seek to add coupons and consumer info directly to the payment card or POS. When that finally happens, payment ecosystem players such as banks and …