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Articles in the Coupons/Deals Category

Coupons/Deals, Mobile, Newspapers, Online/Interactive, SMBs »

[16 Jul 2013 | One Comment | ]

Traditional media’s rush into digital marketing services as an incremental revenue source is in full swing, with Hearst LocalEdge, GateHouse Media’s Propel, Digital First’s AdTaxi and GannettLocal among those taking aggressive stakes in the opportunity. Now smaller publishers are seeking to capture the tailwind with consultative sales approaches of their own.
But the challenges are diffuse: …

Coupons/Deals »

[9 Jul 2013 | One Comment | ]

The daily deals business isn’t dead, but it isn’t growing either. At this point, they aren’t the anchor for SMB digital solutions that had been hoped. The question is whether more sustainable loyalty and rewards programs – many putting their customers directly into the transaction funnel — will take their place.
Media companies such …

Coupons/Deals, Mobile »

[26 Jun 2013 | One Comment | ]

You want vision? LevelUp CEO Seth Priebatsch says his loyalty/transaction marketing company will emerge as a partner for SMBs — think authentication; orders and refunds; and analytics — in the same way that Facebook Connect is a partner for media sites.
LevelUp, of course, doesn’t have the loyalty/transaction marketing space to itself. We are tracking …

Coupons/Deals »

[20 Jun 2013 | One Comment | ]

As traditional local media players begin to lose some of their prominence, the search for alternative local sales channels has become increasingly important. The channel currently being explored: payment processors, which normally focus on selling Point of Sales systems.
Processors start out with a technological advantage; the “big data” from consumer purchases can help produce …

Coupons/Deals »

[18 Jun 2013 | One Comment | ]

The SMB payment space has been getting mighty crowded since Square’s 2010 launch. Major merchant acquirers such as PayPal, Groupon, Intuit, VeriFone, Heartland Payment, Swipely, Merchant Warehouse and Total Merchant Services have joined Square in the battle for small spending but high volume merchants.
Some may even be subsidizing payment fees in order to get …

Coupons/Deals »

[30 May 2013 | No Comment | ]

Big Data means a lot of things to people. The analytics certainly help. But is it really helping promote new sales and services? That’s the challenge, as companies seek to add coupons and consumer info directly to the payment card or POS. When that finally happens, payment ecosystem players such as banks and …

Coupons/Deals, Shopping, online »

[17 May 2013 | No Comment | ]

We like the idea of using corporations as a distribution base for media and services. In the 1990s, The Family Education Network built a great newsletter business distributed in corporate lobbies. The concept’s been widely extended with the addition of email and the ability to more effectively target employees based on different criteria.
NextJump, for …

Coupons/Deals »

[15 May 2013 | No Comment | ]

Payment processors and related companies work with most SMBs and are increasingly seen as a potential sales channel for reaching them with additional services. This week, we talked with one processor, Boston-based Merchant Warehouse, about its efforts to leverage its base of 75,000 business customers beyond terminal sales.
CEO Henry Helgeson told us the 15 …

Coupons/Deals, SMBs »

[28 Apr 2013 | No Comment | ]

Is appointment scheduling poised to be a new anchor for service promotions? That vision –”look for an appointment, get a deal or upsell ” — has been articulated by a number of scheduling vendors, such as Agendize, FullSlate and Schedulicity. Most recently, RedBeacon founder Ethan Anderson has launched MyTime as a scheduling supermarket …

Conferences, Coupons/Deals, Mobile »

[17 Apr 2013 | No Comment | ]

Ads aren’t just valued for bringing in calls and walk ins. Local businesses increasingly place value on consumers looking up maps and directions, or participating in loyalty efforts, notes SuperMedia Director of Mobile Development Chris Folmer, who was speaking on a panel at The Local Search Association conference April 16 in Las Vegas. “There are …

Coupons/Deals, Newspapers, Shopping, offline »

[12 Apr 2013 | No Comment | ]

The newspaper consortium-owned Wanderful Media is rolling out a retooled version of Find & Save, a shopping info site that it hopes will reinforce ties between the newspapers and the national retailers and brands that have traditionally driven their (estimated) $4 billion circular/insert business.
The new version is a localized shopping platform that boasts standard features …

Coupons/Deals »

[28 Feb 2013 | One Comment | ]

It was just a matter of “when,” but Groupon has finally relieved Andrew Mason of his CEO duties after a quarter in which Groupon widely missed its mark because of its very high expenses and serious international issues, despite growing 30 percent year over year. Vice Chair Ted Leonsis and Executive Chair Eric Lefkofsky …

Coupons/Deals »

[20 Feb 2013 | 3 Comments | ]

Living Social has won a lifeline from some of its existing investors today with a new infusion of $110 Million. The new cash lets the #2 deals company, which has been 31 percent owned by Amazon, proceed after sustaining very large, unsustainable losses. (It isn’t clear whether Amazon participated in the new raise).
The …

Coupons/Deals, SMBs »

[7 Feb 2013 | One Comment | ]

Red Beacon founder Ethan Anderson has unveiled his latest project, MyTime, a “scheduling supermarket” that sets dynamic pricing for unfilled appointments. Online scheduling intrigues us as a gateway towards promotions and transactions, but it remains underutilized by SMBs and the space is also highly fragmented.
The site launched today in Los Angeles …

Coupons/Deals »

[30 Jan 2013 | No Comment | ]

Loyalty sales (including analytics) are typically associated with large brands such as Hilton and United Airlines. But a number of companies have been also trying to crack the code on SMBs, where the volume is.
This week, Edo Interactive announces it is doubling down on its SMB loyalty efforts, going far beyond what it has …

Coupons/Deals, Online/Interactive »

[29 Jan 2013 | 2 Comments | ]

Deals are fading for many publishers. Group Commerce Inc., for instance, is just the latest company to cut back on its support of local deals. But for local businesses, deals remain potent building blocks for a wide range of promotional sales formats.
SignPost, Local Offer Network, Boomtime, Analog Analytics and Second Street …

Coupons/Deals, Google »

[14 Jan 2013 | No Comment | ]

Google Commerce last week introduced Zavers by Google, a coupon/transaction marketing management and loyalty rewards service that it purchased last November. Using Zavers, shoppers find offers on their websites and save them to their Zavers account. The offers are then automatically redeemed in real time when shoppers present their reward cards, mobile wallets or type-in …

Coupons/Deals, Mobile »

[10 Jan 2013 | One Comment | ]

Scoutmob, the Atlanta-based, mobile deals provider, has been taking a fresh approach to the deals space since its launch. It has focused entirely on mobile to leverage geo-location; changed the business model from commissions on deal value to flat fee; and hired dedicated sales and editorial people in each of its 13 markets instead of …

Coupons/Deals »

[17 Dec 2012 | 3 Comments | ]

“Buy 10, Get 1″ loyalty programs are directly descended from paper punchcard programs and serve a general purpose. They are especially effective for transactions that are always about the same (i.e. coffee, pizza and the movies).
But how do you spur more buying and more frequent buying when transactions are highly variable? This was a question …

Coupons/Deals, Online/Interactive »

[7 Dec 2012 | No Comment | ]

Declaring that deals have officially “jumped the shark” could well be an overstatement, considering that revenues are still on the uptick (BIA/Kelsey forecasts that the U.S. market will grow to $5.5 billion by 2016) and hundreds of companies continue to invest in the channel. However, the broad deals market is clearly evolving and segmenting in …