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Conferences, Coupons/Deals, Local Marketing, Online/Interactive, SMB Digital Marketing, SMBs »

[11 Sep 2013 | No Comment | ]

Top insights into franchise marketing were provided today at SMB Digital Marketing, courtesy of Hunter Rose, owner of three Ben & Jerry’s Scoop Stores, and longtime local executive and consultant Robyn Rose. Hunter Rose, a former Gartner analyst, is also head of Ben & Jerry’s franchisee group.
At the store level, Hunter Rose said his marketing …

Coupons/Deals, SMBs »

[26 Aug 2013 | No Comment | ]

We’ve always had “marketing” as a unique silo for SMBs. Now, a number of companies are looking at a bigger, more integrated picture that includes marketing and operations. It is Quikbook meet Amex meet Groupon.
The idea is once you have a SMB account, work to extend that relationship. They don’t want to work with a …

Coupons/Deals »

[19 Aug 2013 | No Comment | ]

Groupon has been pushing hard to upgrade its merchant base from one-time partners to permanent clients with monthly sales goals. The latest initiative? A “Partner Network” for publishers willing to highlight Groupon deals in return for a piece of the action ((10-12 percent for local deals, and lower amounts for Getaways and …

Coupons/Deals, SMBs »

[23 Jul 2013 | No Comment | ]

Can coupons be reimagined to spur more consumer engagement? That’s what DataSphere is working on. The Seattle-based company sells and hosts marketing solutions to more than 20,000 SMBs under local TV and newspaper brands owned by Gannett, Belo, Raycom, Meredith and other players.
Part of its effort has been enabling and distributing free coupons …

Coupons/Deals, Mapping, Mergers & Acquisitions, Mobile »

[21 Jul 2013 | 5 Comments | ]

Apple finally made some moves into the local mapping wars last week with the purchase of Locationary, which helps find business locations, and HopStop, which provides transit maps and travel suggestions.
We’ll go out on a limb and predict that Apple will want to flesh out its map products with other map- focused media, …

Coupons/Deals »

[16 Jul 2013 | One Comment | ]

The transition from one-off daily deals to an ‘always on’ loyalty/rewards platform that keeps merchants in the fold has been a Holy Grail of sorts for the deals companies. This was the case for Groupon Rewards, which launched in May 2012. Using Groupon Rewards, consumers could link the same credit card they use for …

Coupons/Deals, Mobile, Newspapers, Online/Interactive, SMBs »

[16 Jul 2013 | One Comment | ]

Traditional media’s rush into digital marketing services as an incremental revenue source is in full swing, with Hearst LocalEdge, GateHouse Media’s Propel, Digital First’s AdTaxi and GannettLocal among those taking aggressive stakes in the opportunity. Now smaller publishers are seeking to capture the tailwind with consultative sales approaches of their own.
But the challenges are diffuse: …

Coupons/Deals »

[9 Jul 2013 | One Comment | ]

The daily deals business isn’t dead, but it isn’t growing either. At this point, they aren’t the anchor for SMB digital solutions that had been hoped. The question is whether more sustainable loyalty and rewards programs – many putting their customers directly into the transaction funnel — will take their place.
Media companies such …

Coupons/Deals, Mobile »

[26 Jun 2013 | One Comment | ]

You want vision? LevelUp CEO Seth Priebatsch says his loyalty/transaction marketing company will emerge as a partner for SMBs — think authentication; orders and refunds; and analytics — in the same way that Facebook Connect is a partner for media sites.
LevelUp, of course, doesn’t have the loyalty/transaction marketing space to itself. We are tracking …

Coupons/Deals »

[20 Jun 2013 | One Comment | ]

As traditional local media players begin to lose some of their prominence, the search for alternative local sales channels has become increasingly important. The channel currently being explored: payment processors, which normally focus on selling Point of Sales systems.
Processors start out with a technological advantage; the “big data” from consumer purchases can help produce …

Coupons/Deals »

[18 Jun 2013 | One Comment | ]

The SMB payment space has been getting mighty crowded since Square’s 2010 launch. Major merchant acquirers such as PayPal, Groupon, Intuit, VeriFone, Heartland Payment, Swipely, Merchant Warehouse and Total Merchant Services have joined Square in the battle for small spending but high volume merchants.
Some may even be subsidizing payment fees in order to get …

Coupons/Deals »

[30 May 2013 | No Comment | ]

Big Data means a lot of things to people. The analytics certainly help. But is it really helping promote new sales and services? That’s the challenge, as companies seek to add coupons and consumer info directly to the payment card or POS. When that finally happens, payment ecosystem players such as banks and …

Coupons/Deals, Shopping, online »

[17 May 2013 | No Comment | ]

We like the idea of using corporations as a distribution base for media and services. In the 1990s, The Family Education Network built a great newsletter business distributed in corporate lobbies. The concept’s been widely extended with the addition of email and the ability to more effectively target employees based on different criteria.
NextJump, for …

Coupons/Deals »

[15 May 2013 | No Comment | ]

Payment processors and related companies work with most SMBs and are increasingly seen as a potential sales channel for reaching them with additional services. This week, we talked with one processor, Boston-based Merchant Warehouse, about its efforts to leverage its base of 75,000 business customers beyond terminal sales.
CEO Henry Helgeson told us the 15 …

Coupons/Deals, SMBs »

[28 Apr 2013 | No Comment | ]

Is appointment scheduling poised to be a new anchor for service promotions? That vision –”look for an appointment, get a deal or upsell ” — has been articulated by a number of scheduling vendors, such as Agendize, FullSlate and Schedulicity. Most recently, RedBeacon founder Ethan Anderson has launched MyTime as a scheduling supermarket …

Conferences, Coupons/Deals, Mobile »

[17 Apr 2013 | No Comment | ]

Ads aren’t just valued for bringing in calls and walk ins. Local businesses increasingly place value on consumers looking up maps and directions, or participating in loyalty efforts, notes SuperMedia Director of Mobile Development Chris Folmer, who was speaking on a panel at The Local Search Association conference April 16 in Las Vegas. “There are …

Coupons/Deals, Newspapers, Shopping, offline »

[12 Apr 2013 | No Comment | ]

The newspaper consortium-owned Wanderful Media is rolling out a retooled version of Find & Save, a shopping info site that it hopes will reinforce ties between the newspapers and the national retailers and brands that have traditionally driven their (estimated) $4 billion circular/insert business.
The new version is a localized shopping platform that boasts standard features …

Coupons/Deals »

[28 Feb 2013 | One Comment | ]

It was just a matter of “when,” but Groupon has finally relieved Andrew Mason of his CEO duties after a quarter in which Groupon widely missed its mark because of its very high expenses and serious international issues, despite growing 30 percent year over year. Vice Chair Ted Leonsis and Executive Chair Eric Lefkofsky …

Coupons/Deals »

[20 Feb 2013 | 3 Comments | ]

Living Social has won a lifeline from some of its existing investors today with a new infusion of $110 Million. The new cash lets the #2 deals company, which has been 31 percent owned by Amazon, proceed after sustaining very large, unsustainable losses. (It isn’t clear whether Amazon participated in the new raise).
The …

Coupons/Deals, SMBs »

[7 Feb 2013 | One Comment | ]

Red Beacon founder Ethan Anderson has unveiled his latest project, MyTime, a “scheduling supermarket” that sets dynamic pricing for unfilled appointments. Online scheduling intrigues us as a gateway towards promotions and transactions, but it remains underutilized by SMBs and the space is also highly fragmented.
The site launched today in Los Angeles …