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Articles in the Coupons/Deals Category

Coupons/Deals »

[23 Apr 2014 | No Comment | ]

Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway.
Speaking at the inaugural conference of the CardlinX Association April 7 in Las Vegas, Microsoft GM of Local Advertising …

Conferences, Coupons/Deals, Leading in Local: The National Impact, Mobile, Online/Interactive »

[16 Apr 2014 | No Comment | ]

Many in the advertising world can relate to the infamous quote by John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Advertisers are trying to combat this issue every day but now it appears that Sparkfly may have some answers to this age old struggle.
Sparkfly …

Coupons/Deals, E-Commerce, Financial Results, Mobile, Verticals »

[4 Apr 2014 | One Comment | ]

All eyes are on “local” this morning on Wall Street, with GrubHub‘s IPO off to a great start. The company has placed 7.4 million shares priced at $26, or $192.4 million. The shares closed at $34.
We’ve been watching GrubHub’s IPO with real interest. The Chicago-based online take out ordering company — which merged last August …

Brand Marketing, Conferences, Coupons/Deals, Display Advertising, Leading in Local: The National Impact, Mobile, Social, Verticals »

[18 Mar 2014 | No Comment | ]

BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9.
The 2.5 Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, multi-location stores …

Coupons/Deals, Devices, Mobile, Smartphones »

[3 Feb 2014 | No Comment | ]

We have all gotten used to looking at our phones and seeing several notifications on our home screens. From text messages, to emails, to sports updates, we are able to receive notifications for almost anything. More than ever, local businesses have apps that provide push notifications to consumers to encourage traffic.
– According to BIA/Kelsey’s Consumer …

Coupons/Deals »

[10 Jan 2014 | No Comment | ]

Living Social CEO and co-founder Tim O’Shaughnessy announced today on the company blog that he is stepping down. He will stay until a new CEO is found and installed — a process that he “hopes” will be completed during the first half of 2014. O’Shaughnessy previously worked at AOL, and transformed Living Social from its …

Coupons/Deals, Online/Interactive »

[6 Jan 2014 | One Comment | ]

The utility of loyalty programs is stronger than ever, as they help businesses connect, engage, drive traffic, refer friends, purchase and track customer actions. But efforts to determine loyalty aren’t made easier with all the noise in the system.
Usage is coming in from all over the place (phones, tablets, social networks, reviews, etc.). And while …

Conferences, Coupons/Deals, Leading in Local: Interactive Local Media, Online/Interactive »

[17 Dec 2013 | Comments Off | ]

 
Five years into its existence, Groupon is grappling with the reality that it must evolve beyond simply fire-hosing leads at local merchants and begin helping merchants manage those leads and turn more of them into long-term, profitable customers.
In an onstage interview this morning at BIA/Kelsey’s Leading in Local conference, Sean Smyth, SVP Partnerships at Groupon, …

Contextual Advertising, Coupons/Deals »

[1 Dec 2013 | No Comment | ]

Retargeting is now available for local marketing campaigns after having been primarily used by national marketers.
The practice, which inserts ads that had previously been viewed on other sites, has become increasingly important for online marketing. But it hasn’t been widely applied for local campaigns. High minimum spending amounts and hands on account management had made …

Coupons/Deals, E-Commerce »

[20 Nov 2013 | No Comment | ]

Groupon’s transformation from a daily deals company to a multi-channel shopping promotions and e-commerce portal continue with its launch today of Freebies, a new program that groups together online coupons, promo codes. sales, giveaways and samples.
More than 5,500 brands are said to be participating. Retailers taking part with special offers in the initial launch include …

Coupons/Deals, Devices, Facebook, Mobile, Online/Interactive, SMBs, Social »

[7 Nov 2013 | No Comment | ]

As the 2013 holiday shopping season gets underway, BIA/Kelsey’s Consumer Commerce Monitor (CCM) survey offers insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses. Showcasing insights from the survey, our webinar on Nov. 6 previewed some of the insights on how consumers shop locally. If you …

Coupons/Deals, E-Commerce »

[26 Sep 2013 | No Comment | ]

Merchants sometimes like to control their own promotions to their own list of customers, rather than waiting in line for Groupon or other deals publishers to do it for them. Yelp, for instance, is one company that has had success enabling merchants to publish deals as they like. It has allowed for over 25,000 self-published …

Coupons/Deals, E-Commerce »

[18 Sep 2013 | No Comment | ]

One way that big data is being applied at the local level is via Card Linked Offers that track consumer spending and target offers and promotions based on that behavior.
Banks, credit card companies and payment processors have been especially targeted by the Card Linked Offer vendors, which include Cardlytics,  Cartera Commerce, edo Interactive and MasterCard’s …

Conferences, Coupons/Deals, Online/Interactive, SMB Digital Marketing, SMBs »

[13 Sep 2013 | No Comment | ]

First Data’s Senior VP Dom Morea provided a set of important insights into the next generation of marketing services to small and medium businesses (SMBs) at BIA/Kelsey’s 2013 SMB Digital Marketing conference, saying these may be more about “commerce” than “advertising.” Using payments as an anchor, these “transaction marketing” services include deals, coupons, loyalty services …

Conferences, Coupons/Deals, Local Marketing, Online/Interactive, SMB Digital Marketing, SMBs »

[11 Sep 2013 | No Comment | ]

Top insights into franchise marketing were provided today at SMB Digital Marketing, courtesy of Hunter Rose, owner of three Ben & Jerry’s Scoop Stores, and longtime local executive and consultant Robyn Rose. Hunter Rose, a former Gartner analyst, is also head of Ben & Jerry’s franchisee group.
At the store level, Hunter Rose said his marketing …

Coupons/Deals, SMBs »

[26 Aug 2013 | No Comment | ]

We’ve always had “marketing” as a unique silo for SMBs. Now, a number of companies are looking at a bigger, more integrated picture that includes marketing and operations. It is Quikbook meet Amex meet Groupon.
The idea is once you have a SMB account, work to extend that relationship. They don’t want to work with a …

Coupons/Deals »

[19 Aug 2013 | No Comment | ]

Groupon has been pushing hard to upgrade its merchant base from one-time partners to permanent clients with monthly sales goals. The latest initiative? A “Partner Network” for publishers willing to highlight Groupon deals in return for a piece of the action ((10-12 percent for local deals, and lower amounts for Getaways and …

Coupons/Deals, SMBs »

[23 Jul 2013 | No Comment | ]

Can coupons be reimagined to spur more consumer engagement? That’s what DataSphere is working on. The Seattle-based company sells and hosts marketing solutions to more than 20,000 SMBs under local TV and newspaper brands owned by Gannett, Belo, Raycom, Meredith and other players.
Part of its effort has been enabling and distributing free coupons …

Coupons/Deals, Mapping, Mergers & Acquisitions, Mobile »

[21 Jul 2013 | 3 Comments | ]

Apple finally made some moves into the local mapping wars last week with the purchase of Locationary, which helps find business locations, and HopStop, which provides transit maps and travel suggestions.
We’ll go out on a limb and predict that Apple will want to flesh out its map products with other map- focused media, …

Coupons/Deals »

[16 Jul 2013 | One Comment | ]

The transition from one-off daily deals to an ‘always on’ loyalty/rewards platform that keeps merchants in the fold has been a Holy Grail of sorts for the deals companies. This was the case for Groupon Rewards, which launched in May 2012. Using Groupon Rewards, consumers could link the same credit card they use for …