During a keynote at our ILM:07 conference in L.A., Chamath Palihapitiya, Facebook's VP of product marketing and operations, said the company is keenly interested in driving local advertising via local media partners, its own outreach efforts and other means. Just…
Interactive Local Media: 07 is ready to roll Nov. 28-30 in L.A. That’s next Wednesday through Friday! The show, which is being produced in partnership with SES Local, has attendees from all over the world. One exec told me he…
AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information…
AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information…
The numbers are looking very, very good for the Interactive Local Media:07 conference in L.A. Nov. 28-30. Internally, we think this one is a record breaker. Register and book the hotel while you can. The latter tends to sell out.…
Curbed.com, the fun, well-written and insightful Web site about local real estate culture and deals, has gotten $1.5 million in new financing from Gawker Media, individuals associated with Gawker and others, such as Brad Inman. The site is the brainchild…
Under-served small communities are getting more attention. Companies like TownNews, Grayboxx and Topix have set out to focus on small town and exurban residents, and aggregating those local users for advertisers. As we wrote in April, Topix -- a 25-person company…
Big names, interesting people, compelling research. Forgive the commercial message here, but we’re set to deliver the goods at The Kelsey Group’s Interactive Local Media 2007 (ILM:07), Nov. 28-30 in L.A. I think there’s something for everyone. And this year,…
While I am in Reston, VA, attending Kelsey's Directory Driven Commerce conference, I thought it would be a good time to start talking about our next show, which I am co-producing: Interactive Local Media 2007. The show is being done…
The big picture we’ve all been looking at is that online ad spending for search and lead generation is beginning to plateau. ComScore pegs search's share at around 40 percent. Google certainly sees it, hence its recent effort to entrench…
For the past couple of years, Quigo's contextual network product, AdSonar, has been a steady alternative to Google and Yahoo! for local media companies (as have competitors such as ContextWeb and FAST AdMomentum). The company currently has more than 200…
You learn a lot from talking to local advertisers. Occasionally, I get to leave my ivory tower and give a speech or appear on a panel in front of local advertisers. Generally, I'm talking “Local Local.” A couple of weeks…
Summary BizReport.com reports that Google will begin to axe websites from its AdSense publisher network that have an unfavorable "ad/edit" ratio (to use a magazine term). Though this seems detrimental to Google's strategy to extend its reach for brokering ads…
We’re all guilty of feature creep. A lot of the stuff isn’t especially useful. Now comes Palore. When it comes to directory listings, Palore believes hardly any of the info is useful. In fact, consumers want to know just one…
Between sessions at SES New York, I had the chance to sit down with Alex Vlasto, head of global communications for Miva. The company is moving in some interesting directions, shown most recently by the deal it formed with Conde…
The rumors were true. Last month we wrote about the possibility of Google buying in-game ad placement firm AdScape to broaden its reach in cross-platform advertising. The company has announced that it purchased AdScape for $23 million. Like Microsoft's acquisition…
Australian online directory HotFrog launched yesterday in the U.K. The site brings the buzzcloud concept to directory listings (see how this is used by social search engines such as Eurekster's Swicki and Yahoo!'s My Web). This is very fitting to…
I'm a few days late to this, but FAST earlier in the week announced the launch of AdMomentum, a new contextual ad system meant to compete with Google's AdSense. AdMomentum will let Web site publishers sidestep Google and other online…
Following up on last week's post, here is an in-depth Search Engine Watch article that echoes some of the benefits of vertical search. Search Engine Land meanwhile profiles online travel site SideStep, which puts some of these benefits into action.…
Year-end reviews are always kind of arbitrary. For sure, a lot of overlap occurs from year to year. So much of what we consider "the '60s," for instance, really happened in the early '70s. But clearly, r/evolution is happening in…
