Digital advertising is the growth engine in the advertising economy overall, but within that story mobile advertising is driving the headlines. BIA/Kelsey forecasts that geotargeted mobile advertising will nearly triple from $12.4 billion in 2016 to $33.3 billion in 2021.…
Greg Chambers, global group director of digital innovation for Coca-Cola, told BIA/Kelsey Local Impact conference attendees that, "Signage is in the DNA of Coke." Digital signage is used to localize and contextualize brand messaging and engagement. Digital signage is a…
BIA/Kelsey's latest research report examining Advanced TV shows continuing innovation and progress albeit with hurdles and challenges. BIA/Kelsey defines "advanced TV" as comprising the domains of data-enhanced audience targeting via addressable, contextual audience networks, OTT, Connected TV and programmatic TV…
What do you get when you mix Coca-Cola with Google? That's what Greg Chambers, Coca-Cola's global group director of digital innovation wondered. Chambers is keynoting BIA/Kelsey's LOCAL IMPACT Atlanta conference on October 12th. He will share insights of the journey…
Retargeting is now available for local marketing campaigns after having been primarily used by national marketers. The practice, which inserts ads that had previously been viewed on other sites, has become increasingly important for online marketing. But it hasn't been…
Verve Mobile's CEO Tom MacIsaac is bullish on local publishers' ability to drive this revenue growth by selling local audiences not just to local advertisers but also to national brands seeking access to local audiences in a trusted context, through…
BIA/Kelsey moderated a panel on "the Out-of-Home User Experience" (click on image for link to streaming video) at MediaPost's Digital Out-of-Home Forum (DOOH) in New York. DOOH is the third-fastest growing ad medium after mobile and online video. Paul Lindstrom,…
There is a lot going on in online media on the East Coast evidenced by the panel on geolocation here at the Internet Summit in Raleigh, North Carolina, sponsored by TechMedia and Southern Capital Ventures. Geolocation continues to be major…
Content remains king on the Internet mainly because there are more ways to produce, connect and interact with content than ever before. According to Rod Smith of IBM, “there are more ways to dig into content than ever before, but…
Show biz marketing accounts are huge, and their agencies are always looking for more ways to localize them. They've now inspired efforts by ValPak, the promotions giant, and Eventful, the local events site that boasts an audience of nearly 20…
We had the opportunity to sit down with industry leader MediaTrust to understand the major changes in the in the performance marketing (pay-for-results) category and the challenges of developing a cost-per-lead (CPL) model. MediaTrust began as an affiliate marketing company,…
Praized Media, recognizing that social-based media has largely moved from the blogosphere to social media sites during the past two years, has now rolled out “Needium,” a new semantic search site that crawls Facebook and Twitter for specific leads. “A…
Clickable has announced that it will add support for Facebook advertising that allows its Pro users to directly compare social and search results. The effort follows initiatives by rival “search resellers” like ReachLocal, Yodle and Orange Soda to broaden their…
Content creators that seek to optimize millions of pieces of content for contextual vertical advertising were on full display at Marketplaces 2010 today in San Diego. Luke Beatty, founder and president of Associated Content, noted that his company was “the…
I had the opportunity to speak with Brad Reynolds, CEO of Mongoose Metrics, a Cleveland, Ohio-based call measurement and conversion analytics company. Reynolds was quick to point out that it is not simply a call tracking company, but rather it…
Mapping has become less about radius of where you are and more about what people define as local, how far people are willing to travel and the importance of certain events or locations in their community. While the advertising paradigm…
Neil Budde of DailyMe and Mike Orren of Pegasus News helped the ILM:09 audience understand what it takes to offer a truly customized news offering that is engaging and relevant. One of the key takeaways both Orren and Budde discussed…
Google today announced a noteworthy addition to the relevance algorithm that dictates what ads you see throughout its AdSense network. Known as Interest Based Advertising, essentially what it does is add behavioral targeting to a formula previously ruled by contextual…
Clearly, SMB marketing is no longer just about local search and directory listings. While search remains an important piece of the pie, display is emerging in its own right. Marchex, AdReady, Cobalt’s Admission, MediaTraks, Mixpo and Jivox are among those…
Google, as part of a series of cutbacks, is eliminating its Print Ads program, which had 800 newspapers and other print sources participating. The program, which began in November 2006 with 50 newspaper partners, stops selling new placement Feb. 28.…
