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Articles in the SMB Digital Marketing Category

Conferences, Mobile, SMB Digital Marketing, Video Posts »

[17 Sep 2014 | No Comment | ]

The name of the game this week is gearing up for our big SMB Digital Marketing conference in New Orleans. I’ve been spending lots of time talking to speakers about what we’ll discuss on stage — which has mostly focused on the day 2 session: Brass Tacks: Where is Mobile Actually Working for SMBs.

As the title …

Analyst Roundtables, Conferences, Mobile, SMB Digital Marketing, Video Posts »

[16 Sep 2014 | No Comment | ]

Cutting through all the Apple excitement, does Apple Pay have what it takes to finally gain the scale that other mobile payment technologies have failed to achieve? Despite Apple’s halo effect my answer is no, at least in Apple Pay’s current form.
That has a lot to do with the chicken & egg implementation challenges for …

Conferences, Online/Interactive, SMB Digital Marketing, SMBs, Social »

[15 Sep 2014 | No Comment | ]

As we prepare for our annual September conference (watch out, New Orleans) we are starting to release the data from our Wave 18 Local Commerce Monitor (LCM) survey, just “in from the field” a few weeks ago.
The data we released Monday morning (which BTW you may have heard on the Wall Street Journal morning broadcast, …

Conferences, Online/Interactive, SMB Digital Marketing »

[11 Sep 2014 | No Comment | ]

Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We’re looking forward to a great show. Want to do some research before the event? Here’s some recent BIA/Kelsey blog coverage of the featured speakers (Click on the hyperlinks).
Acxiom: Scott Howe, CEO (Keynote, Day 2)
Alignable: …

Conferences, lead generation, Mobile, SMB Digital Marketing »

[8 Sep 2014 | No Comment | ]

BIA/Kelsey launched Future Stars several years ago, with the idea of highlighting startup companies in the local space that needed a little boost to hit the big time. Future Stars get to participate in Future Stars Alley at our events; receive reviews from expert judges; and qualify for some stage time.
A great group of Future …

Conferences, SMB Digital Marketing »

[28 Aug 2014 | No Comment | ]

The lineup for our SMB Digital Marketing event in rockin’ New Orleans has got to be considered one of our strongest ever.
We’ve just confirmed our 40th hand picked speakers for the event, which takes place Sept. 22-24 in New Orleans.
In addition to SMB leaders who have previously announced (i.e. from Google, Facebook, Sprint, …

Facebook, Online/Interactive, SMB Digital Marketing, Social »

[7 Aug 2014 | No Comment | ]

The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: “Facebook Ads Become Costlier Choice for Small Businesses.” This is a hot topic indeed, given the explosive growth of social media in general, and the dominance of Facebook.
Our own Local Commerce Monitor (Wave 17 from Q3 …

Conferences, SMB Digital Marketing »

[1 Jul 2014 | No Comment | ]

On the heels of last year’s LEADING IN LOCAL: SMB Digital Marketing show in Austin, we’ve just announced our agenda for this year’s big event in “The Big Easy”: New Orleans.
Our initial slate of Keynotes include:
Acxiom CEO Scott Howe;
ReachLocal CEO Sharon Rowlands
Google’s SMB Revenue director Steve Espinosa
Facebook’s Leader of SMB/Product Insights Joe Devoy
Additional Featured …

Online/Interactive, SEO, SMB Digital Marketing, SMBs »

[2 Apr 2014 | No Comment | ]

ReachLocal today announced the appointment of longtime B2B and information services leader Sharon Rowlands as CEO, replacing interim CEO David Carlick, who remains chairman; and founding CEO Zorik Gordon, who left in December 2013 and is pursuing his vision for ClubLocal, a consumer-facing home service that has been spun off by ReachLocal. Groupon is among …

Online/Interactive, SMB Digital Marketing, SMBs »

[25 Feb 2014 | No Comment | ]

Small business owners have a love-hate relationship with online reviews. Reviews are a great way to get discovered online, yet anyone who has received a negative review knows how frustrating it can be.
Yodle, a leader in local online marketing, announced results from its first “Small Business and Online Reviews Survey.” The study polled 300 U.S. …

Financial Results, Online/Interactive, SMB Digital Marketing, SMBs, Social »

[6 Feb 2014 | No Comment | ]

“A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone,” says Dick Costolo, CEO of Twitter in yesterday’s Q4 earnings call. Twitter reports having has 241 million monthly active users worldwide, up 30% from last year, …

Devices, E-Commerce, Mobile, Online/Interactive, Shopping, offline, Shopping, online, Smartphones, SMB Digital Marketing, SMBs, Social »

[4 Dec 2013 | No Comment | ]

Shopping through mobile devices such as smartphones and tablets is re-shaping how purchases are made during one of the biggest consumer spending weekends of the year. According to the National Retail Federation, more than 141 million Americans shopped over the holiday weekend and they spent $407 on average. This results in revenues of approximately $57.4 billion. …

Conferences, Mobile, Online/Interactive, SMB Digital Marketing, SMBs »

[8 Oct 2013 | No Comment | ]

One of the underlying themes at BIA/Kelsey’s recent SMB Digital Marketing conference was extending beyond marketing services for SMBs. This includes operational tools that address their pain points and “lock-in” deeper (read: higher retention) relationships.
This is something we’ve covered several times on this blog over the past six months, and it continues to ramp up as …

Mobile, SMB Digital Marketing »

[19 Sep 2013 | No Comment | ]

During last week’s SMB Digital Marketing  conference, we ran our second Local Liftoff Awards competition. Out of a field of ten early stage companies in the local media space, attendee voting limited down to 3 finalists.
Local Viewpoints
LocalBrain
UpRing
After a lively “Shark Tank” demo session on stage (or American Idol if you prefer), the audience voted in …

Analyst Roundtables, Mobile, SMB Digital Marketing, Video Posts »

[19 Sep 2013 | No Comment | ]

Last week we held a big 3 day conference in Austin on the changing world of SMB digital marketing. It was an awesome turnout, solid speaker lineup and lots of takeaways. Check out our session-by-session blog coverage.
To stay true to our new found love of analyst roundtables, we did one yesterday to unpack some of the …

Mobile, Online/Interactive, SMB Digital Marketing, Video Posts »

[17 Sep 2013 | One Comment | ]

Last week at SMB Digital Marketing, we held a wide reaching forum on the main mobile topics and areas of innovation that touch SMBs.
This included Google’s kickoff presentation on Enhanced Campaigns, Dex Media on packaging and selling mobile to SMBs and our surprise guest GoDaddy. To open the session I presented the BIA/Kelsey take on …

Conferences, SMB Digital Marketing »

[17 Sep 2013 | No Comment | ]

Thanks very much to all the members of the BIA/Kelsey community who came to the Leading in Local: SMB Digital Marketing conference last week in Austin.
We had quite a large crowd of about 500 people, and did some really great new things – touring Capital Factory, the home of 100 Austin startups; building a women’s …

Conferences, SMB Digital Marketing, Yellow Pages »

[16 Sep 2013 | No Comment | ]

CTOs are having the most interesting conversations at legacy media companies – or at least, that would be the conclusion of a stimulating dialog that took place last week at Leading in Local: SMB Digital Marketing between BIA/Kelsey’s Charles Laughlin, Warren Kay, YP CTO Darren Clark and YPG CTO Paul Ryan. Why? That’s where the reality …

Mobile, Online/Interactive, SMB Digital Marketing, SMBs »

[16 Sep 2013 | One Comment | ]

Last week at SMB Digital Marketing, Russ Laraway, Senior Director, SMB at Twitter added to the marketplace chorus espousing the notion that Content Marketing is king.
Many of Twitter’s moves in this area are well known, as content marketing is at the heart of the company’s monetization strategy, estimated $1 billion revenue, and the driving force …

Conferences, SMB Digital Marketing, SMBs »

[16 Sep 2013 | No Comment | ]

One of the new local contenders is an old name: GoDaddy. The Phoenix-based company, which is anchored in registry services (and Super Bowl ads), has been working to leverage its SMB customer base with a series of moves, including the $75 Million purchase of Locu, a Single Platform-like company. At SMB Digital Marketing last week, …