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Articles in the SMB Digital Marketing Category

Conference Video, Conferences, Forecasts, Location Targeting, Mobile, SMB Digital Marketing, SMBs, Video Posts »

[19 Nov 2014 | No Comment | ]

32 percent of mobile ad spend in the U.S. is from location targeted campaigns, according to BIA/Kelsey forecast data. But a question that keep coming up is how much of that is from SMBs, as opposed to national companies (brands, agencies, etc.), that do location targeted mobile advertising?
We examined this question at our September SMB …

Conferences, Mobile, SMB Digital Marketing, SMBs, Video Posts »

[17 Nov 2014 | No Comment | ]

Big Data is becoming democratized. That was an underlying theme at our SMB Digital Marketing conference. We discussed this in an on-site analyst roundtable posted last month.
To continue that discussion, we put together a highlight reel of conference Keynoters and their biggest conference takeaways when we were able to tackle them back stage.
“Increasingly, data [for] …

Conference Video, Conferences, SMB Digital Marketing »

[15 Oct 2014 | No Comment | ]

Local marketing has gone beyond advertising, but the industry’s success is still measured in ad dollars. This relates to our “operating system for the SMB” analysis, and was defined further at the SMB Digital Marketing Conference (video below)
In reality, advertising and related marketing technology constitute just one stack, argues BIA/Kelsey’s Rick Ducey. To measure local’s …

Conference Video, Conferences, Mobile, SMB Digital Marketing, Video Posts »

[15 Oct 2014 | No Comment | ]

Yelp’s SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about “what works” in mobile for SMBs (video below).
The three tiers according to Curzon are:
Free Profile: Claim your profile, update your information and some limited …

Conference Video, Conferences, SMB Digital Marketing, Video Posts »

[7 Oct 2014 | 2 Comments | ]

The players may change but the game remains the same. That was one underlying theme the closing panel at our SMB digital marketing conference in New Orleans two weeks ago.
“This is my first SMB-focused Kelsey show in five years,” said serial local media entrepreneur Ben Saren, “and I am both shocked, but at the same …

Analyst Roundtables, Conference Video, Conferences, Mobile, SMB Digital Marketing, Video Posts »

[1 Oct 2014 | 2 Comments | ]

Data, social media and simplicity: These are the things driving SMB digital marketing, according to the mid-conference takeaways of this week’s Analyst roundtable.
While in New Orleans last week for the SMB Digital Marketing conference, Charles Laughlin and I grabbed a few minutes to do our standard analyst roundtable. In this case, it was in person …

Conference Video, Conferences, Mobile, SMB Digital Marketing, Video Posts »

[30 Sep 2014 | No Comment | ]

After an action packed week in New Orleans for our SMB Digital Marketing conference, the video footage is starting to roll in. The first item — embedded below — builds on an announcement made at the show from Agendize: It has launched a smart watch app for it’s flagship online scheduling tool.
This comes in the wake of …

Conferences, Marketing Technology, Mobile, Online/Interactive, Product Introductions, SMB Digital Marketing, SMBs »

[23 Sep 2014 | No Comment | ]

Today at BIA/Kelsey’s SMB Digital Marketing conference, Agendize announced a smart watch app for managing appointments on the go. The new online scheduling software brings scheduling and CRM capability to the wrist — particularly fitting (excuse the pun) for service SMBs out in the field.
“Scheduling is a productivity application accessible from anywhere,” Agendize sales & marketing head Davy Bour …

Conferences, Facebook, SMB Digital Marketing, Social »

[23 Sep 2014 | No Comment | ]

Facebook announced today an ambitious program to match sales related data from a variety of sources to show ROI. Speaking at BIA/Kelsey’s Leading in Local: SMB Digital Marketing event in New Orleans, Product Marketing Manager Joe Devoy noted that the program reaches out to Facebook users for feedback because sales results cannot really be ascertained …

Conferences, Funding, SMB Digital Marketing, SMBs »

[23 Sep 2014 | No Comment | ]

SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing in New Orleans Sept. 23.
For SMBs, “it is not about size, it is about sophistication,” …

Conferences, Online/Interactive, SMB Digital Marketing, SMBs »

[23 Sep 2014 | One Comment | ]

“Not all data is created equal, but almost anything can be helpful,” said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey’s Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection speed, day part, geotarget, behavioral — or ideally, a multi-variable segment. If they can mix …

Conferences, Mobile, Online/Interactive, SMB Digital Marketing »

[23 Sep 2014 | No Comment | ]

Transparency, education, and data: Those are the three keys to selling local advertising and reducing churn, according to ReachLocal CEO Sharon Rowlands during her SMB Digital Marketing Keynote.
Reducing churn in turn is an underrated way to grow revenue, as opposed to the more trodden path of chasing new business. There’s nothing wrong with the latter, …

Conferences, Mergers & Acquisitions, Online/Interactive, SMB Digital Marketing, Yellow Pages »

[23 Sep 2014 | 2 Comments | ]

The big announcement this morning at Leading in Local: SMB Digital Marketing — The Berry Company has acquired LocalVox for an undisclosed amount. Berry was already an investor in LocalVox and has been one of the leading resellers of the marketing automation firm’s LocalCast product.
Laura Cole, Berry’s VP of Marketing, told us the acquisition was …

Conferences, SMB Digital Marketing »

[22 Sep 2014 | No Comment | ]

Transformation is different from change, and has major implications on a company’s fabric, said former Hibu (YellowBook) CTO Gary Shaw, who now heads consultancy Houstonian Partners. Shaw was speaking at BIA/Kelsey’s Leading in Local: SMB Digital Marketing conference in New Orleans Sept. 22.
“Transformation is powerful if you can do it,” said Shaw. “The key to …

Conferences, SMB Digital Marketing »

[22 Sep 2014 | No Comment | ]

In true disruptive technology style, YPG is separating digital sales from print sales to allow the company to grow overall even as print continues to decline, noted YPG CEO Julien Billot, during a keynote at Leading in Local: SMB Digital Marketing in New Orleans Sept. 22.
Billot noted that YPG has been leaking revenues, with revenues …

Online/Interactive, SMB Digital Marketing »

[20 Sep 2014 | No Comment | ]

As we gear up for our LEADING IN LOCAL: SMB Digital Marketing conference, there’s a lot to look forward to. Local Market Launch, a startup that helps companies manage the online presence of local stores, just announced a suite of channel partner solutions that the company claims will make it easier for partners to deliver …

Conferences, Mobile, SMB Digital Marketing, Video Posts »

[17 Sep 2014 | No Comment | ]

The name of the game this week is gearing up for our big SMB Digital Marketing conference in New Orleans. I’ve been spending lots of time talking to speakers about what we’ll discuss on stage — which has mostly focused on the day 2 session: Brass Tacks: Where is Mobile Actually Working for SMBs.

As the title …

Analyst Roundtables, Conferences, Mobile, SMB Digital Marketing, Video Posts »

[16 Sep 2014 | No Comment | ]

Cutting through all the Apple excitement, does Apple Pay have what it takes to finally gain the scale that other mobile payment technologies have failed to achieve? Despite Apple’s halo effect my answer is no, at least in Apple Pay’s current form.
That has a lot to do with the chicken & egg implementation challenges for …

Conferences, Online/Interactive, SMB Digital Marketing, SMBs, Social »

[15 Sep 2014 | No Comment | ]

As we prepare for our annual September conference (watch out, New Orleans) we are starting to release the data from our Wave 18 Local Commerce Monitor (LCM) survey, just “in from the field” a few weeks ago.
The data we released Monday morning (which BTW you may have heard on the Wall Street Journal morning broadcast, …

Conferences, Online/Interactive, SMB Digital Marketing »

[11 Sep 2014 | No Comment | ]

Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We’re looking forward to a great show. Want to do some research before the event? Here’s some recent BIA/Kelsey blog coverage of the featured speakers (Click on the hyperlinks).
Acxiom: Scott Howe, CEO (Keynote, Day 2)
Alignable: …