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Articles in the SMB Digital Marketing Category

Facebook, Online/Interactive, SMB Digital Marketing, Social »

[7 Aug 2014 | No Comment | ]

The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: “Facebook Ads Become Costlier Choice for Small Businesses.” This is a hot topic indeed, given the explosive growth of social media in general, and the dominance of Facebook.
Our own Local Commerce Monitor (Wave 17 from Q3 …

Conferences, SMB Digital Marketing »

[1 Jul 2014 | No Comment | ]

On the heels of last year’s LEADING IN LOCAL: SMB Digital Marketing show in Austin, we’ve just announced our agenda for this year’s big event in “The Big Easy”: New Orleans.
Our initial slate of Keynotes include:
Acxiom CEO Scott Howe;
ReachLocal CEO Sharon Rowlands
Google’s SMB Revenue director Steve Espinosa
Facebook’s Leader of SMB/Product Insights Joe Devoy
Additional Featured …

Online/Interactive, SEO, SMB Digital Marketing, SMBs »

[2 Apr 2014 | No Comment | ]

ReachLocal today announced the appointment of longtime B2B and information services leader Sharon Rowlands as CEO, replacing interim CEO David Carlick, who remains chairman; and founding CEO Zorik Gordon, who left in December 2013 and is pursuing his vision for ClubLocal, a consumer-facing home service that has been spun off by ReachLocal. Groupon is among …

Online/Interactive, SMB Digital Marketing, SMBs »

[25 Feb 2014 | No Comment | ]

Small business owners have a love-hate relationship with online reviews. Reviews are a great way to get discovered online, yet anyone who has received a negative review knows how frustrating it can be.
Yodle, a leader in local online marketing, announced results from its first “Small Business and Online Reviews Survey.” The study polled 300 U.S. …

Financial Results, Online/Interactive, SMB Digital Marketing, SMBs, Social »

[6 Feb 2014 | No Comment | ]

“A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone,” says Dick Costolo, CEO of Twitter in yesterday’s Q4 earnings call. Twitter reports having has 241 million monthly active users worldwide, up 30% from last year, …

Devices, E-Commerce, Mobile, Online/Interactive, Shopping, offline, Shopping, online, Smartphones, SMB Digital Marketing, SMBs, Social »

[4 Dec 2013 | No Comment | ]

Shopping through mobile devices such as smartphones and tablets is re-shaping how purchases are made during one of the biggest consumer spending weekends of the year. According to the National Retail Federation, more than 141 million Americans shopped over the holiday weekend and they spent $407 on average. This results in revenues of approximately $57.4 billion. …

Conferences, Mobile, Online/Interactive, SMB Digital Marketing, SMBs »

[8 Oct 2013 | No Comment | ]

One of the underlying themes at BIA/Kelsey’s recent SMB Digital Marketing conference was extending beyond marketing services for SMBs. This includes operational tools that address their pain points and “lock-in” deeper (read: higher retention) relationships.
This is something we’ve covered several times on this blog over the past six months, and it continues to ramp up as …

Mobile, SMB Digital Marketing »

[19 Sep 2013 | No Comment | ]

During last week’s SMB Digital Marketing  conference, we ran our second Local Liftoff Awards competition. Out of a field of ten early stage companies in the local media space, attendee voting limited down to 3 finalists.
Local Viewpoints
After a lively “Shark Tank” demo session on stage (or American Idol if you prefer), the audience voted in …

Analyst Roundtables, Mobile, SMB Digital Marketing, Video Posts »

[19 Sep 2013 | No Comment | ]

Last week we held a big 3 day conference in Austin on the changing world of SMB digital marketing. It was an awesome turnout, solid speaker lineup and lots of takeaways. Check out our session-by-session blog coverage.
To stay true to our new found love of analyst roundtables, we did one yesterday to unpack some of the …

Mobile, Online/Interactive, SMB Digital Marketing, Video Posts »

[17 Sep 2013 | One Comment | ]

Last week at SMB Digital Marketing, we held a wide reaching forum on the main mobile topics and areas of innovation that touch SMBs.
This included Google’s kickoff presentation on Enhanced Campaigns, Dex Media on packaging and selling mobile to SMBs and our surprise guest GoDaddy. To open the session I presented the BIA/Kelsey take on …

Conferences, SMB Digital Marketing »

[17 Sep 2013 | No Comment | ]

Thanks very much to all the members of the BIA/Kelsey community who came to the Leading in Local: SMB Digital Marketing conference last week in Austin.
We had quite a large crowd of about 500 people, and did some really great new things – touring Capital Factory, the home of 100 Austin startups; building a women’s …

Conferences, SMB Digital Marketing, Yellow Pages »

[16 Sep 2013 | No Comment | ]

CTOs are having the most interesting conversations at legacy media companies – or at least, that would be the conclusion of a stimulating dialog that took place last week at Leading in Local: SMB Digital Marketing between BIA/Kelsey’s Charles Laughlin, Warren Kay, YP CTO Darren Clark and YPG CTO Paul Ryan. Why? That’s where the reality …

Mobile, Online/Interactive, SMB Digital Marketing, SMBs »

[16 Sep 2013 | One Comment | ]

Last week at SMB Digital Marketing, Russ Laraway, Senior Director, SMB at Twitter added to the marketplace chorus espousing the notion that Content Marketing is king.
Many of Twitter’s moves in this area are well known, as content marketing is at the heart of the company’s monetization strategy, estimated $1 billion revenue, and the driving force …

Conferences, SMB Digital Marketing, SMBs »

[16 Sep 2013 | No Comment | ]

One of the new local contenders is an old name: GoDaddy. The Phoenix-based company, which is anchored in registry services (and Super Bowl ads), has been working to leverage its SMB customer base with a series of moves, including the $75 Million purchase of Locu, a Single Platform-like company. At SMB Digital Marketing last week, …

Microsoft, Mobile, Online/Interactive, SMB Digital Marketing »

[13 Sep 2013 | One Comment | ]

Microsoft’s Raj Kapoor mapped Bing’s evolving local search strategy at the SMB Digital Marketing Conference, an approach that begins with mobile, infuses social and is geared toward “consumer task completion.”
Kapoor first noted the ubiquity of digital channels in the consumer purchase process, with more than 90 percent using some mode of online search to find …

Conferences, Content marketing, Mobile, Online/Interactive, SMB Digital Marketing, SMBs »

[13 Sep 2013 | No Comment | ]

To wrap up the content-packed SMB Digital Marketing conference, a panel of heavy hitters zeroed in on the show’s pervasive theme of content marketing.
Perry Evans, CEO, Closely
Adam Japko, CEO, Digital Sherpa (NCI)
Randy Parker, CEO, PagePart; Founder, Constant Contact
Dave Walker, CEO, BizHive
This ran the gamut of blogs, Facebook, Twitter, Instagram, Vine, Pinterest, Yelp et, al.. These …

Conferences, Online/Interactive, SMB Digital Marketing, SMBs, Video »

[13 Sep 2013 | Comments Off | ]

The strong growth and future prospects for online video for SMBs were discussed by three notable panelists involved in this area at SMB Digital Marketing. Led by moderator, Rick Ducey, Managing Director at BIA/Kelsey, these panelists covered the extraordinary growth in recent years for online video growth. While there has been substantial growth in overall …

Conferences, E-Commerce, Online/Interactive, SMB Digital Marketing »

[13 Sep 2013 | No Comment | ]

Today at SMB Digital Marketing, Jeff Fagel, the new CMO of G/O Digital, Gannett’s renamed local digital arm, offered a very Amazon-centric view of the local online ecosystem.
Gannett has 82 daily newspapers and is the fourth-largest owner of TV stations, and it has a big direct sales force. Two weeks ago, Gannett launched G/O Digital, …

Conferences, Coupons/Deals, Online/Interactive, SMB Digital Marketing, SMBs »

[13 Sep 2013 | No Comment | ]

First Data’s Senior VP Dom Morea provided a set of important insights into the next generation of marketing services to small and medium businesses (SMBs) at BIA/Kelsey’s 2013 SMB Digital Marketing conference, saying these may be more about “commerce” than “advertising.” Using payments as an anchor, these “transaction marketing” services include deals, coupons, loyalty services …

Online/Interactive, SMB Digital Marketing »

[12 Sep 2013 | No Comment | ]

Three finalists in the SMB Future Stars Local Liftoff Award Competition each gave 6-minute presentation on their start-up business then faced tough questions from two season entrepreneur judges, Shark Tank style. Now it’s up to the voters.
The Judges
Randy Parker, founder of Constant Contact
Dave Walker, founder of BizHive
The Finalists
Local Viewpoints
A Chicago-based company that helps local businesses …