The energy in the SMB space is moving away from the narrow notion of selling advertising products for lead generation to provisioning a much wider range of marketing services. These solutions are focused not just on acquiring customers, but also…
SMB scheduling and operations platform MyTime is bringing the local On-Demand economy (LODE) to established SMBs, as opposed to the "gig economy" where the discussion usually lies. We discussed with CEO Ethan Anderson during a Keynote at BIA/Kelsey NOW (video below).…
Rocks Digital 2015 was held June 29-30 in Dallas, Texas. This year's digital marketing conference brought two days education, information and resources to business owners, digital marketing agencies and enterprise level service providers. The Rocks Digital conference is the brain child…
In the increasingly competitive local on demand economy (LODE), building relationships and lifestyle should come before traditional "selling." This according to Porch VP of Marketing Joanna Lord, who kicked off BIA/Kelsey NOW in what many believed to be the highlight…
Two well-known players in SMB marketing services today announced a partnership to integrate their platforms to provide end-to-end customer acquisition/retention services for SMBs. The new partners are WordStream, a major SEM and search services provider (and Google Premier SMB Partner), and…
What are the fundamentals that make the Local On-Demand Economy (LODE) tick? It's an important question to begin to reveal where there are entry points for innovation and business opportunity. We answered this question on Friday during BIA/Kelsey NOW in…
BIA/Kelsey's NOW conference today in San Francisco highlighted the Uberification of the local space and its impact, pro and con, on traditional marketing channels, especially advertising. "It is about evolving markets," said event head Mitch Ratcliffe. Some people grossly simplify…
What is deep linking and why is it critical to the future of the mobile app economy? What's up with Pinterest and Instagram's new "buy" buttons? And what's the economic forecast for the on-demand economy? These are a few topics…
How big is the market housekeeping startups such as HomeJoy, Handy and Thumbtack? Is the business big enough to justify Amazon Home Services' leap into the market? We'll answer that question the last week before BIA/Kelsey NOW, coming up on…
Google has been launching lots of products to carry its search dominance into a mobile world. Given that 4 out of 5 mobile minutes happen in-app, this sidesteps the very place where its dominance has been established: the browser. We…
BIA/Kelsey is partnering again with the Local Media Association to produce this year's LMA Native Advertising Interactive Summit next July 15-16 in Washington, DC where we'll share our latest native ad forecast, insights about marketplace dynamics and trend lines of…
The Local On-Demand Economy (LODE) will be all about transactions. The ease of transaction between buyer and seller will need to match the lowered-barriers and "immediacy" of the on-demand service and experience itself. Otherwise, LODE's promise won't be fulfilled. It's…
Button, the New York-based developer of mobile deep-linking integration tools for use in local on-demand services, announced the launch of Uber integration into third-party applications. Foursquare used the tools to add a button to its location-based social sharing application to…
How big can the Local On-Demand Economy get? We'll be examining this question in several blog posts this week as we prepare for BIA/Kelsey NOW, which happens June 12th at the Mission Bay Conference Center in San Francisco. Use the…
Though localized mobile marketing has been a topic with a certain degree of sex appeal over the past few years, most of it is decidedly unsexy. There's lots of nuts & bolts tactics for things like multi-location landing page strategies…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in…
Gone are the days of Page "likes" as a focal point for Facebook. It's all about building a marketing and commerce platform. This according to Facebook SMB director Jon Czaja, whom we invited to BIA/Kelsey NATIONAL to characterize Facebook's stance on…
Wearables, smart homes and trying not to be creepy... these were the topics of a fireside chat with PwC's Daniel Eckert. Stepping back from the day-to-day tactics of local content and ad delivery, we invited the big thinker to BIA/Kelsey…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in…
What are the top things you need to know about the exploding local on demand economy (LODE)? We tackled that question on Friday during a live analyst roundtable, and the video replay is embedded below. We touched on many LODE…