The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways from a morning panel at the recent BIA/Kelsey BRANDS. To crack this code -- borrowing from the session's title -- some brands opt for…
What are best practices in today's Local Commerce Universe? What are lessons in helping local businesses acquire and retain customers, especially in today's evolving multi-screen world? We want to hear from you. During next month's BIA/Kelsey ENGAGE, we'll spotlight these…
Innovation, execution and re-invention are some of the common themes among the headline speakers at BIA/Kelsey's upcoming ENGAGE conference in Austin, Texas. ENGAGE runs from May 16-18 at the Austin Hilton. Opening headliner (May 17) Steven Johnson is a leading thinker on…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways during the kickoff panel of the recent BIA/Kelsey BRANDS. But in this quickly changing world, many longstanding brand goals persist. Reaching the…
YP, despite the Yellow Pages heritage still evident in its name, now regards itself as being in the same competitive set as large audience generators like Facebook and Google. David Lebow, YP's chief revenue office made this point during a…
Location targeted mobile marketing is growing in adoption and excitement among brands. But... most continue to measure the wrong things. This was one of many takeaways from the mobile marketing session at BIA/Kelsey Brands. Following our coverage of the session…
Yellow Pages Canada is the in midst of an all out program to return the company to positive revenue growth by 2018. Growth may be a given for early stage company's pursuing opportunities in local online commerce. But for a legacy…
Location targeted mobile marketing is growing in adoption and excitement among brands. But... most continue to measure the wrong things. This was one of many takeaways from the mobile marketing session at BIA/Kelsey Brands. There's not only an anecdotal rise…
Last week Yellow Pages Canada made an acquisition that will ultimately position it to drive programmatic buying down to the local/SMB level. The company acquired JUICE Mobile, a Toronto-based ad technology firm with 2015 revenues of C$25 million. According to…
Why do people opt for on-demand work? Does flexibility make up for the reported lower pay and uncertainty in scheduling? How will on-demand work be regulated, and at what level of government? At BIA/Kelsey NOW | Seattle, we looked closely…
They say ideas are cheap: It's all about execution. But before you can execute, it's all about documenting and synthesizing ideas. It doesn't always require idea mapping software or even white board venn diagrams. Sometimes all you need is a…
Here's another fascinating session from Seattle NOW important to understanding the on-demand landscape, featuring Uber, HomeAdvisor and MasterCard. The rise of global logistics networks have begun to reshape local marketplaces, providing connections between on-demand customers and workers, as well as…
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey's new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC, Google leads Facebook, Bing, Yahoo!,…
How soon will programmatic TV come to local? We estimate it will impact buying in a significant way sometime over the next 18-24 months. This is the topic of a new BIA/Kelsey insight paper: Looking Ahead to Programmatic in Local TV in…
The first part of the day at BIA/Kelsey Seattle|NOW focused on the technical and creative opportunities emerging from deep customer and logistical insights which are now available to virtually any business that dares to change. The challenge is change, our…
This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if…
Best selling author Steven Johnson will open BIA/Kelsey's upcoming ENGAGE event with a look at what sets true innovators apart from mere mortals. Johnson's headline talk will be an appropriate kick off for ENGAGE, which takes place May 16-18 in Austin, TX,…
This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if…
BIA/Kelsey NOW | Seattle, our second local, on-demand economy (LODE) conference, kicked off last Thursday with a short explanation of the emerging technical, design, demographic and work arrangements that are reshaping local markets. Senior analyst for LODE Mitch Ratcliffe set…
What will "phase II" of the local on-demand economy (LODE) look like, and what were the lessons learned from phase I? Among other things, we're seeing retraction, unicorn valuation adjustments, and an indication of which local service verticals make the…