Today at BIA/Kelsey's Leading in Local Conference, Google Channel Sales Bus Dev lead Kesh Patel uncovered several aspects of Google's local efforts. Besides his former life as a 7-11 franchisee (before it burned down), and his first Google role to…
Tuesday at BIA/Kelsey's Leading in Local Conference, HubSpot CEO Brian Halligan emphasized that the local marketing game has changed - dramatically, secularly. Traditional "push" marketing techniques (usually requiring large budgets) no longer resonate with many consumers. Rather, small/medium businesses must…
Deals are still going strong but are never going to be the principal promotional channel for the vast majority of businesses, noted Deal Current President Patrick Dillon, who was speaking March 20 at BIA/Kelsey's Leading in Local conference in Boston.…
One of the key challenges in local is to level the playing field for local SMBs so they can compete against national brands. Key areas where national brands outgun local SMBs include search ranking, automated listings management, lead generation and…
Sabrina Alimi, IAB's senior manager of Industry Initiatives spoke today at BIA/Kelsey's Leading in Local Conference. Alimi reported that, "IAB's Local Committee has been looking at three areas - local search; mobile location; and data transparency." For local search, the…
Today at BIA/Kelsey's Leading in Local conference, CBS Radio President and CEO Dan Mason underscored radio's sustaining power as a megaphone and community connector, while also discussing its role in the fragmented digital audio ecosystem. CBS has moved aggressively into…
The old model of pay per leads that had driven the success of ServiceMagic and other home and trade oriented service companies is shifting as social media makes its impact. Speaking at Leading in Local 2013 in Boston March 19,…
Local search is taking lots of new directions, with unprecedented opportunities opening up for low budget SMBs, according to an all star panel of search experts at Leading in Local in Boston March 19. Moderator Andrew Shotland of Local SEO…
This afternoon at BIA/Kelsey's Leading in Local BIA/Kelsey launched its version of the Shark Tank start up competition, the LOCAL Liftoff Awards, where three finalist companies gave a short pitch, followed by a brief grilling by celebrity judges Randy Parker, the…
This afternoon at BIA/Kelsey's Leading in Local, David Kidder, serial entrepreneur, angel investor and author of the "Start-up Playbook" offered some tips that separate the truly great entrepreneurs from the also-rans. Some of his advice includes: * Don't do things you…
Last week at BIA/Kelsey's Leading in Local Conference, a panel of players in the local deals and loyalty space walked through the biggest opportunities and pain points they're facing. Tom Beecher: President and CEO, Cartera Commerce Angus Davis: Founder and…
Today at BIA/Kelsey's Leading in Local Conference, John Busby, VP, Marchex Institute, shared some compelling data about mobile calls and conversion rates. Busby kicked off the "Mobile Superforum" that capped off a busy morning here in Boston. Busby shared that, somewhat…
Native advertising was on stage today at BIA/Kelsey's Leading in Local Conference. Chris Cunningham, CEO, appsavvy and Jeff Moriarty, VP Digital, The Boston Globe spoke to reimagining advertising by integrating ads and content for a seamless experience. Cunningham spoke to…
Traditional media is in the throes of transformation, seeking to diversify beyond legacy models and serve customers with an array of new products and services. At BIA/Kelsey's Leading in Local conference, Gannett Digital Marketing Services President and CEO Vikram Sharma…
The power of localized national marketing was explored in multiple ways during an all star session today at Leading in Local: The National Impact, a conference taking place in Boston March 18-20. Speakers included Yodle CEO Court Cunningham, LivingSocial SVP…
Last week at BIA/Kelsey's Leading in Local Conference, Foursquare CRO Steven Rosenblatt outlined some of the company's current initiatives. These are mostly built on the premise that lots of underlying technology is disrupting the old ways of local advertising beyond…
This afternoon at BIA/Kelsey's Leading in Local, Neal Polachek, board advisor for vSplash, offered an analysis suggesting local independent pizza owners must get more sophisticated online or the rest of us will be stuck with a choice between Dominos and…
Shane Vaughn, Chief Marketing Officer at Balihoo, spoke today at BIA/Kelsey's Leading in Local Conference and shared findings from a new CMO Council research study on how national brands will leverage local channels to activate local customers. The report can…
Today at BIA/Kelsey's Leading in Local conference, Hill Holiday EVP and Chief Media Officer Cindy Stockwell gave a street-level view of the opportunities and challenges confronting brands as they seek to localize their advertising/marketing. While there are voluminous channel and…
Today at BIA/Kelsey's Leading in Local Conference, we kicked things off with an analyst roundtable. The theme: mobile is siphoning off usage from the desktop and other media. That comes in the form of search query volume, minutes spent, etc.…
