Networking is key at any conference and the opportunity to network with other women is considered to be of high importance to many of us females in the corporate world. BIA/Kelsey was sure to give its female conference attendees that…
Audrey Cooper is still new to her role as Managing Editor of SF Chronicle/SF Gate, but she's already bubbling with ideas and an enthusiastic vision for bridging content and advertising in a digital-first environment. In a fireside chat at…
Businesses need to focus on three key strategies for optimizing their mobile presence for making the most of the rapid growth in local commercially relevant search. The ability to match the intent indicated by keywords with user location is a…
Local is front and center in the next phase of ecommerce opening up, said eBAY VP of Marketplaces Jody Ford during a keynote address Dec. 10 at Leading in Local: Interactive Local Media in San Francisco. Ford said the past…
Today at BIA/Kelsey's Leading in Local: Interactive Local Media conference, leaders of local digital agencies shared some critical success factors in the challenging business of offering agency services to local business -- that combination of brand agnostic digital marketing…
At BIA/Kelsey's Leading in Local conference, Facebook VP of Product Marketing Brian Boland amplified a local business theme we've been hearing from the social network for a while: simplicity, engagement and outcomes rule. The company has actually reduced the number…
GoDaddy CEO Blake Irving said during his opening keynote at Leading in Local: Interactive Local Media in San Francisco that the world's leading domain registrar with 12 million, mostly SMB customers is moving beyond the "polarizing tactics" it has…
Businesses today have access to far more information on the products and services they buy, a long-term trend that is having a profound impact on local sales, making its success much more dependent on science than art. Selling increasingly is…
While the volume of deals (acquisitions and capital raises) in the local media space hasn't really grown much this year, the volume of these deals exploded, according to BIA/Kelsey's deal tracking effort called Local Media Investment Watch. Deal value…
http://youtu.be/eKEj5m8uRE0 We have taken a drawing of the many entrants for our Yelp headquarters "PreCon" tour at Leading in Local: Interactive Local Media on Dec. 10, and we have a lucky group of winners. The new Yelp building is the…
Recent reports of more online/digital companies using television as a key advertising vehicle has furthered buoyed the fortunes of this media. After a remarkable 2012 in political advertising sales, many local television stations this year felt in a comfortable position.…
At Leading in Local: Interactive Local Media Dec. 10-12 in San Francisco, we are presenting 50 of local's top players. Want some homework? We've pulled recent coverage of some of our speakers from our Local Media Watch blog. There's plenty…
After a short hiatus, our analyst roundtable series is back. Today we discussed Twitter's IPO, ongoing valuation and the tone it has set for going public in today's tech marketplace. Lots of buzz around Snapchat, NextDoor and others have followed…
Around here, we're gearing up for our Leading in Local conference in San Francisco next month. It will feature the standard fare of heavy hitters from the likes of Google, Facebook, Airbnb, GoDaddy, etc.. We'll even have California Lt. Governor…
The clock is ticking! We are just one month from Leading in Local: Interactive Local Media, which is Dec. 10-12 in San Francisco. The event has shaped up to be the most exciting local event in recent memory - a…
Over the past decade, one of the leading lights in local search and leveraging local content has been Matthew Berk: first as an analyst at Jupiter anticipating key trends, then with his startup , OpenList, which was purchased by Marchex,…
How can you constantly top yourself? It is a challenge that leaders have, in whatever endeavor they are pursuing: whether it is sports, literature, academia, or business. We are pretty sure this year's Interactive Local Media event - BIA/Kelsey's flagship…
Leading in Local: Interactive Local Media, BIA/Kelsey's flagship show, is now set for San Francisco Dec. 10-12 and we couldn't be more excited. This year's edition hosts a totally fresh, new slate of industry leaders. The show opens with BIA/Kelsey…
