As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey's Leading in Local: Interactive Local Media event at San…
As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey's Leading in Local: Interactive Local Media event at San…
Marketers have lots of disparate information about the consumers they are targeting, but if they don't put it together in a consumer friendly way, it quickly becomes an off-putting "Creepy Valley of Local Marketing" that is counter productive, said Salesforce…
Marketers have lots of disparate information about the consumers they are targeting, but if they don't put it together in a consumer friendly way, it quickly becomes an off-putting "Creepy Valley of Local Marketing" that is counter productive, said Salesforce…
How is Pinterest working with SMBs? How does programmatic work at the local level? How is Google shifting its proposition to resellers? What is going on behind the scenes at Amazon? Which service model has the most potential --…
Channel Sales (partnerships with local resellers of AdWords) is one of Google's fastest growing divisions. That's according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM '14…
Channel Sales (partnerships with local resellers of AdWords) is one of Google's fastest growing divisions. That's according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM '14…
Pinterest has "hundreds of thousands of small business, with thousands signing up every day," according to Joel Meek, head of partner online sales and operations at Pinterest. Yet the social bookmarking site is still in the early stages of making…
Some of the core themes today on Day 1 at Leading in Local: Interactive Local Media in San Francisco were evident in the even't robust Twitter feed. The sharing economy (and its cousin the "1099 economy"), the growth of…
Home improvement services is a wild new frontier that has just scratched the tip of its potential, according to segment leaders at BIA/Kelsey's Leading in Local: Interactive Local Media event at San Francisco Airport. "ServiceMagic/Home Advisor is (only) a couple…
YP is "not your grandmother's Yellow Pages company" and is poised for real growth as the second largest mobile search ad company in the U.S. behind Google, said YP CMO Allison Checchi during a keynote address at Leading in Local:…
Clark Gilbert is a respected authority on digital transformation -- he's studied it at the Harvard Business School and he's put his ideas into action at Deseret Digital Media. Today at BIA/Kelsey's Leading in Local - Interactive Local Media conference…
Clark Gilbert is a respected authority on digital transformation -- he's studied it at the Harvard Business School and he's put his ideas into action at Deseret Digital Media. Today at BIA/Kelsey's Leading in Local - Interactive Local Media conference…
Will card-linked offers supplement coupons and advertising for national and local merchants and services? Will financial institutions such as banks and credit card companies take advantage of their access to card data to become major players in ecommerce and media…
Angie's List, which has recently seen a deterioration in its stock as investors have lost confidence in its ability to grow its premium subscription and ad model, has announced that it has gone Mobile First. The changeover is significant because…
Angie's List, which has recently seen a deterioration in its stock as investors have lost confidence in its ability to grow its premium subscription and ad model, has announced that it has gone Mobile First. The changeover is significant because…
The end of the year usually means a few things to us: the holidays; our annual predictions; and Leading in Local: Interactive Local Media, the industry's flagship event. This year's event is especially hot -- a 2 1/2 day extravaganza…
Marketing automation is a key topic in local advertising these days, as lots of tools previously reserved for large advertisers are becoming "democratized." This is parallels the down market shift happening with big data, an underlying theme at our September…
Local's 800 lb. gorilla is always Amazon. It has already had a huge impact on retail via showrooming. Now it has invaded Groceries, and is heading towards Services. Plus it wants to provide a full range of promotional and fulfillment…
Local's 800 lb. gorilla is always Amazon. It has already had a huge impact on retail via showrooming. Now it has invaded Groceries, and is heading towards Services. Plus it wants to provide a full range of promotional and fulfillment…