What does the path to $72 billion in mobile ad revenues look like? That's the projection for 2021 U.S. mobile ad revenues. But more interesting is the segmentation and evolution of mobile ad formats that comprise that total. Following a white paper,…
The question of "when it comes to content which is better, long form or short form?" came up during a case study panel at BIA/Kelsey’s NEXT conference. Our panel attendees, who are leaders from major local marketing companies, had a lot…
"Content is not King, it's the Emperor" said Constant Contact's Heather Jackson during a case study panel at BIA/Kelsey's NEXT conference on Tuesday. According to Heather, the biggest hurdle small businesses have is trying to come up with content. Constant…
Millennials prefer to be coached, not managed... according to Kimberli Lewis of Global Business Therapy. We often focus on the challenges women face in the workforce as opposed to how women can use their strengths to be more effective and get…
80% of small and medium businesses will use at least one social media channel for advertising and promotion in 2017. That was one of the takeaways from the opening session of BIA/Kelsey's NEXT conference in Boston when analysts from BIA/Kelsey gave their predictions…
For the third consecutive year, social media is the top marketing channel used by small and medium-sized businesses (SMBs), according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (LCM20). Among 1,000 SMBs surveyed, 77.6 percent (up from 73.2 last year)…
John Clark, executive director of NAB's PILOT initiative and BIA/Kelsey's Rick Ducey recently shared views in a video podcast about the kinds of innovative business models and technology solutions broadcasters are pursuing to tap into the growth of digital advertising.…
It doesn't get much more "local" than all of the devices that surround us and sit in our pockets. And the continued march of Moore's Law means that more and more items will be connected. This is the promise of the…
One important trend we've followed closely is the compression of local search. Instead of search queries, results pages, links, listings and reviews, we're seeing an end-run directly to the action. Driven by macro-factors like smartphones, immediacy-oriented millennials, and the on-demand movement,…
Even as messaging apps and chat bots take over the world, people still have a biological urge to communicate by voice. This applies to commerce, especially where there is complexity. And complexity tends to happen in high-consideration, high-value products like…
Tomorrow's the day. BIA/Kelsey hosts our second Local, On-Demand Economy (LODE) event, NOW | Seattle, beginning at 8:30 AM with a short explainer on the evolution of local commerce and a trip into the future of local and brand marketing…
What will "phase II" of the on-demand economy look like, and what were the lessons learned from phase I? Among other things, we're seeing retraction, unicorn valuation adjustments, and an indication of which local service verticals make the most sense…
What will "phase II" of the on-demand economy look like, and what were the lessons learned from phase I? Among other things, we're seeing retraction, unicorn valuation adjustments, and an indication of which local service verticals make the most sense…
What are the biggest forces in location-based technology and media? And where are they moving next? Given that this was the underlying theme of BIA/Kelsey NEXT, we decided to end the show with an analyst lightning round to summarize key takeaways. And…
The oldest millennials are 35, meaning they fully occupy the all-important 18-34 demographic. That makes examining their buying behavior more important than ever. But what makes them tick? Their unique attitudes compel fresh thinking for building local apps and business…
Deep linking continues to gain importance, as mobile takes over our time... time that's increasingly happening in-app. Following our analyst brief on deep linking, we took a deeper dive at BIA/Kelsey NEXT (video below). Google is at the center of…
Since BIA/Kelsey SMB in September, we've been talking about the Local Commerce Universe (LCU). It's a new concept and construct that will define how we view "local," and how we package and deliver it to you. BIA/Kelsey CEO Tom Buono…
Facebook Pages are now the most prevalent form of SMB marketing according to BIA/Kelsey's LCM data. And Facebook itself has announced there are 50 million SMBs with active Pages, two million of which pay for it. Meanwhile Facebook continues to…
What's the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way "down market" to SMBs? And how will Google fare in a world increasingly dominated by apps? These are just a…
BIA/Kelsey CEO Tom Buono spoke today at BIA/Kelsey NEXT about the ideas driving local commerce and his company's research strategy. "We announced the first map of the local commerce universe at our SMB show and have been working to populate…