ILM West: Local Video for the Other 99%

During a late morning panel on Day 2 of ILM West, local video providers batted around the opportunity in bringing video advertising to the "other 99 percent" of small merchants. "We know it's evolving," said moderator Steve Passwaiter of this…

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Telmetrics Launches m.Call on iOS

In the midst of ILM West happenings, call measurement ad provider Telmetrics announced today that it's bringing its m.Call platform to iOS. M.Call gives local search publishers and app developers the ability to capture data around the phone calls they're…

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ILM West: Local Media Reinvention 101

Two compelling speakers made the case this afternoon at ILM West that newspaper companies can successfully transform into digital media businesses. One problem is that most newspaper companies are not willing to make the tough decisions necessary for this transition.…

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