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Articles in the ILM West Category

ILM West, Online/Interactive, Sales Best Practices »

[13 Dec 2011 | No Comment | ]

 
Court Cunningham, CEO of Yodle, made news at ILM West this afternoon, announcing a three-year deal with Canada’s Rogers Communicationsduring a 15-minute Q&A with BIA/Kelsey analyst Bobbi Loy Luster. Rogers is a leading communications company in Canada. Its deal to use Yodle’s technology and services to sell online media solutions bundles to Canadian SMBs is …

ILM West, Mobile »

[13 Dec 2011 | No Comment | ]

During a late morning panel on Day 2 of ILM West, local video providers batted around the opportunity in bringing video advertising to the “other 99 percent” of small merchants.
“We know it’s evolving,” said moderator Steve Passwaiter of this democratization of video ads. “Once a television-laden experience has migrated to desktop and is now going …

ILM West, Mobile »

[13 Dec 2011 | No Comment | ]

In the midst of ILM West happenings, call measurement ad provider Telmetrics announced today that it’s bringing its m.Call platform to iOS.
M.Call gives local search publishers and app developers the ability to capture data around the phone calls they’re generating. Notably it does this without the need for traditional call tracking numbers.
This works with both …

Coupons/Deals, ILM West, Online/Interactive, Shopping, online »

[13 Dec 2011 | No Comment | ]

Dan Hess, CEO of deals aggregator and research company Local Offer Network, played mythbuster at ILM West, using data to set the record straight on where the market is moving…and where it isn’t.
Hess is convinced that there is still ample room for “specialization” across geography, demography and interests…rather than the doomsday consolidation/roll-up  scenarios forecast by …

ILM West, Online/Interactive, Yellow Pages »

[13 Dec 2011 | No Comment | ]

Dex One Chief Strategy Officer David Sharman shared with us today some of the key challenges the longtime traditional directory publisher is facing as it evolves its business into the digital world. The primary challenge that he sees in the space is the overwhelming choice and complexity of marketing options for the local business.
Specifically for …

ILM West, lead generation, Online/Interactive »

[12 Dec 2011 | No Comment | ]

Search engine marketers are no longer selling calls to merchants but conversion. Prior discussions among industry insiders focused on calls, but according to a Manta survey, 49 percent of merchants named referrals as the most valuable lead source. This was among the insights shared by moderator Charles Laughlin during the mid-afternoon session, “The New Wave …

ILM West, Newspapers, Online/Interactive »

[12 Dec 2011 | No Comment | ]

Two compelling speakers made the case this afternoon at ILM West that newspaper companies can successfully transform into digital media businesses. One problem is that most newspaper companies are not willing to make the tough decisions necessary for this transition.
Making the case were two respected newspaper change agents, John Paton, CEO of Digital First, and …

ILM West, Mobile, Social »

[12 Dec 2011 | No Comment | ]

Day 1 at ILM West came to a close with a session on how SMBs are using Facebook and social media. This most notably culminated with “3 big ideas” for driving social commerce, from Oodle CEO Craig Donato.
These are derived from Oodle’s work powering Facebook’s own Marketplace, and other things the company has done that are tantamount …

ILM West, Mobile »

[12 Dec 2011 | No Comment | ]

Today at BIA/Kelsey’s ILM West conference, prolific Wall Street Journal tech blogger Kara Swisher acknowledged many of the challenges for local media, but was quick to point out that none of these is new.
Some of the sleeping giants moving more and more into local — like Facebook, eBay and Amazon — she argues aren’t sleepers …

Forecasts, ILM West, Online/Interactive »

[12 Dec 2011 | No Comment | ]

137 billion. That’s how big the local media market is. Steve Marshall and Matt Booth highlighted findings from “Wave XV” of BIA Kelsey‘s Local Commerce Monitor during this morning’s session, “New Directions for Interactive Local Commerce.” Not surprisingly, there is a steady shift toward digital media, around 13 percent between now and 2015.
Speaking first, Matt …

ILM West, Mobile »

[8 Dec 2011 | No Comment | ]

There’s a growing crop of mobile ad networks specializing in local ad inventory and location-based ad placements. This is a subcategory of larger, more broadly defined ad networks like AdMob and Millennial.
The idea is that this targeting provides better relevance and performance, which lead to higher ad premiums and eCPMs. We see evidence everywhere, and …

Conferences, ILM West »

[6 Oct 2011 | No Comment | ]

We’ve just announced ILM West, our big December show, which takes place in San Francisco Dec. 12-14. Can we beat last year’s record attendance of 675+? We like our chances.
The timing couldn’t be better. So much progress has been made in local in the last year. On the progress scale of 1-5, we’ve …

Ad Sales, Ad Sales, National, ILM West, Online/Interactive, Radio, Traditional Media, Video »

[3 Oct 2011 | No Comment | ]

The news came over the wires this weekend  that Bob Pittman has been named as the new CEO for radio and outdoor giant Clear Channel Communications. Pittman, who is the opening keynoter at ILM West Dec. 12 in San Francisco, steps up from Chairman, Entertainment and Media Platforms.  Pittman is the first CEO of Clear …