Home » Archive

Articles in the ILM West Category

Conferences, ILM West, Mobile, Shopping, online, Video Posts »

[15 Oct 2013 | No Comment | ]

As part of our ongoing video series, see our on-stage interview with Retailigence below. The company continues to innovate at the intersection of “big data” and Mobile/local. It’s building the largest database of sku-level product information out there.
This of course comes in handy as mobile shopping and search continue to ramp up. User buying intent …

Ad Sales, Ad Sales, National, Advertising Networks, Brand Marketing, Contextual Advertising, Hyper-Local, ILM West, Location Targeting, Mobile, Online/Interactive »

[8 Dec 2012 | No Comment | ]

Verve Mobile’s CEO Tom MacIsaac is bullish on local publishers’ ability to drive this revenue growth by selling local audiences not just to local advertisers but also to national brands seeking access to local audiences in a trusted context, through partners like Verve.
The secret sauce is Verve’s ability to deliver quality location-based audiences into a …

ILM West, Online/Interactive, SMBs »

[6 Dec 2012 | No Comment | ]

BIA/Kelsey’s Matt Booth invited two exceptionally frank local advertising buyers to dish the dirt on what makes them sign the contract and what makes them ask a local media sales person to leave their office — immediately. No words were minced during this dialogue on ILM West 2012′s final day in Los Angeles.
The guests were …

ILM West, Mobile, Online/Interactive »

[6 Dec 2012 | No Comment | ]

In considering mobile strategies, small businesses are focused on being found, but there are very different issues than simply searching on Google. Telmetrics’ CEO Bill Dinan, speaking at ILM West in Los Angeles today, noted that small business owners all have smartphones, and they are using them in a very different scenario from mobile …

ILM West, Online/Interactive »

[6 Dec 2012 | No Comment | ]

BIA/Kelsey Research Director Steve Marshall capped Day 2 with consecutive interviews with two Digital Hollywood insiders. Doug Neil, SVP digital marketing for Universal Pictures; and Jordan Glazer, CEO Eventful.
First up was Neil, who runs online and mobile strategies for the film studio. He has managed digital marketing for more than 120 films.
Here’s an excerpt from …

ILM West, Online/Interactive »

[5 Dec 2012 | No Comment | ]

Online retail has become more robust and predominate over the past year. Some of the underlying trends and drivers were examined this morning on the panel, “Search for it! Local Online Retail Innovation.
One of the most compelling recent developments in retail has been the show-rooming phenomenon that has turned the the old shop online, purchase …

Google, ILM West, Online/Interactive »

[5 Dec 2012 | No Comment | ]

This morning at ILM West in Los Angeles, Google’s head of Global SMB Sales Todd Rowe offered “Five Trends that Will Affect you in 2013.”
Rowe is leading the charge at Google to build a global re-seller network to offer Google products to small-business advertisers. To date, Rowe and his team has lined up 350 partners …

ILM West, Online/Interactive »

[4 Dec 2012 | One Comment | ]

x
Today at ILM West in Los Angeles, digital media investor and ex-Ticketmaster CEO Sean Moriarty talked to his former Citysearch colleague Matt Booth about what gets an investo/VC excited in today’s environment.
Moriarty offered some fundamentals.
As an investor, “”You have to  focus on the things that you believe in and like.”
Any entrepreneur approaching Moriarty cannot think …

Conferences, ILM West »

[27 Nov 2012 | No Comment | ]

Our flagship event, ILM West, is next week in sunny Los Angeles (weather forecast: in the 70s). We have a bulging attendee sheet, and 47, hand-picked thought leaders on stage. Here’s my personal cheat sheet on some of what’s happening:
Innovation: We’ll leave that up to IdeaLab CEO Bill Gross, our opening keynoter. Gross invented …

Facebook, ILM West, Online/Interactive, Social »

[16 Nov 2012 | No Comment | ]

As many in our  interactive local media community can attest, the pace of change and disruption in social media is dizzying. New networks, native ads, SoLoMo, social commerce…we could go on for days.
At BIA/Kelsey’s ILM West 2012 conference in L.A. Dec. 4-6, we’re placing a major focus on social media business models. The headliner is …

Conferences, ILM West »

[12 Nov 2012 | No Comment | ]

The ILM West 2012 conference, the mega-event we are holding Dec.4-6 in LA, keeps building and building.
We announced the keynotes early: YP CEO David Krantz; CityGrid CEO Jason Finger; Google Global Channel Partners GM Todd Rowe and Facebook Global SMB head Dan Levy. We’ve got an especially big announcement lined up for later this week …

Conferences, ILM West »

[18 Oct 2012 | No Comment | ]

Our ILM West conference, which is being held Dec.4-6 in LA, continues to build in a big way, with new speakers and sessions that reflect the dramatic changes in the Interactive Local Media marketplace (and the breadth of BIA/Kelsey research.)
We’ve recently added some very key players, including Gannett Digital Marketing CEO Vikram Sharma, who’s set …

Conferences, ILM West »

[4 Oct 2012 | No Comment | ]

It has been a great year of networking and learning at BIA/Kelsey events – which focus on “what’s important and why” in local. Our biggest show of the year is ILM West, which has attracted 600-700 senior level execs in recent editions. It is common for industry executives to ask each other: “Will I …

Conferences, ILM West »

[16 Dec 2011 | No Comment | ]

We’ve wrapped ILM West in San Francisco this week — another terrific show. Lots of great stuff. Thanks very much to the 50+ speakers, 32 sponsors, nearly 600 local leaders and various #ILMWest Tweeters who participated.
Now our attention is focused back on our research and analysis… and to ILM East March 26-28 in Boston, featuring …

ILM West, Shopping, offline »

[15 Dec 2011 | No Comment | ]

The ability to marry store inventory with search and promotions is an intriguing one for interactive local media. But what closes the loop on this vision?
Sherry Thomas-Zon, VP, local shopping, Local Corp. — the new name for Local.com — suggested this week at ILM West in San Francisco that inventory can serve as an …

Conferences, Google, ILM West »

[15 Dec 2011 | 3 Comments | ]

Google’s local efforts have grown tremendously under the direction of Marissa Mayer, and now encompass a wide range of products, including Google Maps; Google Places; Zagat; Google Offers; and Get Online, a new SMB initiative.
At ILM West this week in San Francisco, Head of Local Consumer Marketing Jeff Aguero provided a rich portrait of Google’s …

ILM West, Mobile, Online/Interactive »

[14 Dec 2011 | No Comment | ]

Moh Ok, Chief Scientist at PayPal, and Bo Fishback, CEO and Founder of Zaarly, talked about the integration of social, local and mobile to close the loop on driving consumer purchases during a morning dedicated to SoLoMo here at ILM Asia.
Ok and moderator Mike Boland talked extensively about mobile payments, and whether the market will …

Google, ILM West »

[14 Dec 2011 | No Comment | ]

Google has experienced five times growth in mobile search during the past two years, according to Google Mobile’s Surojit Chatterjee, who was keynoting our SoLoMo Morning at ILM West in San Francisco.
Mobile usage generally complements the desktop, with huge spikes on the weekend and in the evening and at lunch, said Chatterjee. “When people go …

ILM West, Sales Best Practices, SMBs »

[13 Dec 2011 | No Comment | ]

SMB marketing companies have forgotten that local businesses still see calls as a key driver of new business. That’s the opinion expressed by Marchex Executive VP Matthew Berk during today’s session on “Converting Calls to Local Sales.” To succeed in the calls space, Berk emphasized the need to “go deep” and focus on quality. He …

ILM West, Location Targeting, Yahoo! »

[13 Dec 2011 | No Comment | ]

When it comes to Local Yokel Media’s business focus, it’s all about 15 miles. That’s because 80 percent of consumer spending is done within 15 miles of home. CEO and Founder Dick O’Hare shared that fact at this afternoon’s session on “Local Targeting: Getting the Bull’s Eye.” O’Hare added that geo-contextual relevance is the …