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Articles in the ILM East Category

Coupons/Deals, ILM East, Online/Interactive, Social, Video, online »

[2 Apr 2012 | 3 Comments | ]

ILM East 2012 took place last week in Boston and is now one for the history books. It was definitely a fun show that really showcased the fast moving local innovations that BIA/Kelsey focuses on.
There are many learnings we can focus on as takeaways, but in the interest of good reading, how about a top …

Coupons/Deals, ILM East, Mobile, Video »

[29 Mar 2012 | One Comment | ]

Ted Leonsis, Groupon vice chair, American Express board member and Internet pioneer, emphasized the importance of scaling for local in a global economy during a keynote at ILM East yesterday. “Indiana really matters. India matters more,” said Leonsis, pointing out that for larger companies, most growth will come from outside the U.S.
The way …

ILM East, Online/Interactive, Traditional Media, Verticals »

[28 Mar 2012 | No Comment | ]

What does a popular urban magazine franchise tailored to the digital world look like? New York Media’s GM of Digital, Michael Silbmerman, shared his vision at ILM East 2012, and it includes healthy doses of synergy (with the core print product), utility and verticalization.
The website and related digital properties still drive much of their identity …

General Marketing, ILM East, Video, Video, online »

[27 Mar 2012 | 2 Comments | ]

Juan Delgado, Managing Director, Americas, Perform
John McIntyre, CEO, Backyard
Randa Minkarah, Senior VP of Revenue and Business Development, Fisher Communications
David Simon, VP, Advertising Solutions, Local Corp.
Video is everywhere you look, from your smartphone to the back of a cab, and at your gas station. National advertisers understand the power of video as a compelling tool for …

Ad Sales, National, ILM East, Online/Interactive »

[27 Mar 2012 | No Comment | ]

The biggest boom in local is actually national. With geotargeting options, better metrics and better creative national brands and agencies are increasingly going the local route. GroupM research shows that 83 percent of brand advertisers expect their local online spending to be more than their overall projected online growth (25 percent) over the next three …

ILM East, SMBs, Social »

[27 Mar 2012 | No Comment | ]

Geoff Cramer, CEO of SocialMadeSimple
Adam Japko, President of Digital Sherpa
Mark Schmulen, General Manager of Social Media for Constant Contact
Neil Kataria, President of newBrandAnalytics
Catherine Tucker, Associate Professor of Marketing for MIT Sloan School of Management
Social Local Media Program Director Jed Williams kicked off the SuperForum with BIA/Kelsey data that show 40 percent of SMBs have a …

Ad Sales, National, ILM East, Online/Interactive »

[27 Mar 2012 | No Comment | ]

Eight billion dollars. That’s the total estimate of political advertising spend this year given by Andy Slater, vice president of digital agency sales at Katz 360, during our morning session of day 2 at ILM East. Of $8 billion, Slater predicts that online ad spend will be between 3 percent and 5 percent. Slater has …

Conferences, ILM East »

[27 Mar 2012 | No Comment | ]

The New York Times and other news organizations have been hampered by the short cuts of HTML and hyperlinks, but are now reclassifying to provide more structured, fluid data in a major development with massive implications, noted New York Times VP of Research Operations Michael Zimbalist, who keynoted Day 2 at ILM East. The benefits …

Coupons/Deals, ILM East, Shopping, offline, Shopping, online »

[27 Mar 2012 | No Comment | ]

Long before daily deals surged, and now after they’ve peaked and pivoted, loyalty and rewards programs stand as beachheads in the evolving online promotions/commerce ecosystem. At ILM East 2012, three leaders in loyalty discussed how advertising and commerce are quickly colliding, and how “big data” is shaping the new merchant/consumer relationship.
Next Jump CEO Charlie Kim …

ILM East, Online/Interactive, Social »

[26 Mar 2012 | No Comment | ]

Two leading digital executives from the Boston Globe shared some of the innovative ways the newspaper is using social media to connect with Boston consumers and extend the newspaper’s relevance in the community.
Lisa DeSisto, chief advertising officer/GM of Boston.com, described how the Globe has divided is online product approach between the established Boston.com, one of …

ILM East, Online/Interactive, SMBs, Social »

[26 Mar 2012 | No Comment | ]

American Express executive Leslie Berland described how the company is using its unique relationship with merchants to help national brands and local small business leverage social media. Berland delivered the opening keynote address here at ILM East in Boston.
“We want to be where our card-members are and where our merchants are. Merchants are hungry to …

Hyper-Local, ILM East, Online/Interactive »

[26 Mar 2012 | 3 Comments | ]

“AOL has a huge bet on local and Patch in particular,” said Mark Josephson, senior vice president of revenue at AOL Local during our afternoon session at ILM East. Patch hyperlocal sites reach 865 communities that Josephson describes as “under served” by traditional media.  Patch’s business model operates at local, regional and national levels. At …

ILM East, Mobile, Online/Interactive, Social »

[26 Mar 2012 | No Comment | ]

BIA/Kelsey’s top analysts kicked off this week’s ILM East conference in Boston with some data-supported insights into their respective coverage areas.
Some examples:
* Social Local Media program director Jed Williams walked the audience through his recent detailed assessment of Facebook’s IPO (aided by BIA/Kelsey’s valuations team). The bottom line? Facebook will need to produce monster growth to …

ILM East, Online/Interactive »

[26 Mar 2012 | No Comment | ]

“We aren’t [as a culture] wired for long-term investment, and SEO is long term. We’d rather take a statin drug than use diet and exercise to stay healthy.” That’s how Search Influence CEO Will Scott described the SEO dilemma. It’s not a quick fix for driving traffic, but long term it is the best way.
This …

AT&T, Brand Marketing, City Guides, Classifieds, Conferences, Coupons/Deals, Funding, Google, Hyper-Local, ILM East, Mobile, News, online, Newspapers, Online/Interactive, Paid Search, SEM, SMBs, Social, User-Generated Content, Verticals, Video »

[7 Mar 2012 | No Comment | ]

Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers, which is playing a major role in Google’s vital local strategy, along with Google Places, …

ILM East, Mobile, Video »

[2 Mar 2012 | No Comment | ]

Yesterday, we held a webcast to talk about the top 15 trends in local. These are the things we’re paying most attention to on a daily basis, and as we build the content around the upcoming ILM East show. It’s short and sweet by design, with a run time of about 25 minutes.
Spoiler alert: There’s …

ILM East, Mobile, SMBs, Social »

[1 Mar 2012 | No Comment | ]

Fifteen game-changing trends are happening right now in local media, and our analyst team discussed each one in today’s webinar ahead of our ILM East conference. Here’s the rundown:

Curated commerce or the place where social, mobile and video intersect.
Increased vertical shopping and marketplaces niches.
A reconnection of the local search experience so it’s consistent across users.
Emergence …