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BIA/Kelsey NATIONAL, Conference Video, Conferences, Mobile, Video Posts »

[27 May 2015 | No Comment | ]

Though localized mobile marketing has been a topic with a certain degree of sex appeal over the past few years, most of it is decidedly unsexy. There’s lots of nuts & bolts tactics for things like multi-location landing page strategies and SEO.
Though “mopocalypse’s” impact didn’t live up to its hype, mobile website optimization remains critical. …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, Video Posts »

[27 May 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

One of the many attributes of the local on-demand economy (LODE), is it’s potential …

BIA/Kelsey NATIONAL, Conference Video, Conferences, Facebook, Mobile, Social, Video Posts »

[21 May 2015 | No Comment | ]

Gone are the days of Page “likes” as a focal point for Facebook. It’s all about building a marketing and commerce platform. This according to Facebook SMB director Jon Czaja, whom we invited to BIA/Kelsey NATIONAL to characterize Facebook’s stance on local (video below).
All eyes are on Facebook when it comes to localized marketing. This was …

BIA/Kelsey NATIONAL, Conference Video, Mobile, Social, Video Posts »

[19 May 2015 | No Comment | ]

Content and intelligence drive results in social media marketing according to SOCi founder and CEO Afif Khoury. He presented findings during a segment on social media at BIA/Kelsey NATIONAL (video below). This takes form in an actionable six-step process.
Social media continues to come in proximity with localized marketing, shown most recently by Facebook’s announcement that …

BIA/Kelsey NATIONAL, Conference Video, Conferences, Mobile, Video Posts »

[13 May 2015 | One Comment | ]

Wearables, smart homes and trying not to be creepy… these were the topics of a fireside chat with PwC’s Daniel Eckert. Stepping back from the day-to-day tactics of local content and ad delivery, we invited the big thinker to BIA/Kelsey NATIONAL to discuss the macro trends driving tech & media (video below).
As PwC’s Emerging Technology …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, SMBs, Video Posts »

[13 May 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

The Local On-Demand Economy (LODE) is dominating tech headlines and VC funding, not to …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, Video Posts »

[11 May 2015 | No Comment | ]

What are the top things you need to know about the exploding local on demand economy (LODE)? We tackled that question on Friday during a live analyst roundtable, and the video replay is embedded below.
We touched on many LODE subtopics including its supply and demand drivers, unit economics, points of entry, and examples of best …

BIA/Kelsey NOW, Local On-Demand Economy, Mergers & Acquisitions, Mobile »

[11 May 2015 | One Comment | ]

Uber’s low fixed costs are a key to its on-demand car services. Why then is the company seeking to acquire Nokia’s HERE Mapping business for $3 billion instead of simply partnering or cutting a deal to use the mapping service? Concurrently, Uber is raising another round of cash, reportedly between $1.5 and $2 billion, that …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, Video Posts »

[7 May 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

What are the macro factors driving our new favorite topic: the local on-demand economy …

BIA/Kelsey NATIONAL, Conferences, Mobile, Video Posts »

[6 May 2015 | One Comment | ]

Stepping back from the day-to-day tactics of content and ad delivery, what are the macro trends driving tech & media worlds? This was a question we sought to answer at BIA/Kelsey NATIONAL by inviting big-thinker Daniel Eckert to Keynote (video below).
As PwC’s Emerging Technology Group CTO, his role is to do just that — spot …

BIA/Kelsey SMB, Conferences, Online/Interactive, SMBs »

[6 May 2015 | No Comment | ]

 
Here we are in the middle of National Small Business Week, which seems like a great time to unveil the agenda and key themes of our upcoming SMB conference, which happens Sept. 29-30 at the Marriott Denver Tech Center. This event helps companies understand what makes SMBs tick so they can more successfully build and …

BIA/Kelsey NOW, Local On-Demand Economy, Mobile, Video Posts »

[5 May 2015 | No Comment | ]

The Local On-Demand Economy (LODE) continues to grow as both consumers and service providers drive it (sometimes literally). These supply and demand sides of LODE marketplaces are equally important and continue to grow in-step.
For consumers, we’re being conditioned to expect everything on demand as the mobile device increasingly becomes the “remote control for the physical …

BIA/Kelsey NOW, Local On-Demand Economy, Mobile »

[4 May 2015 | No Comment | ]

We’re trying something new. To stimulate discussion around our new favorite topic — the local on-demand economy (LODE) — we’re holding a live analyst roundtable this Friday.
BIA/Kelsey NOW co-chair Mitch Ratcliffe and I will discuss all of the factors driving this exploding area of local commerce. That includes lots of demand-side factors like urbanization, generational …

BIA/Kelsey NATIONAL, Conferences, Facebook, SMBs »

[30 Apr 2015 | No Comment | ]

Facebook is felt by some to have the potential to dominate SMB online advertising because of its incredibly high organic usage. But the challenge to drive even more SMB advertisers remains. The company currently reports that it has 40 million SMBs with Facebook pages around the world. Two million SMBs are paid advertisers, or five …

BIA/Kelsey NATIONAL, Conference Video, Conferences, Mobile, Video Posts »

[29 Apr 2015 | No Comment | ]

Despite all of the excitement around location based mobile advertising, the dirty little secret is that it’s tempered by the accuracy of the location signal… which is often wildly inaccurate.
Following our podcast with ThinNear founder and former CEO Eli Portnoy, we had the chance to catch up with Hilary Maitland at BIA/Kelsey NATIONAL last month …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile »

[28 Apr 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

One of the marks of the local on-demand economy (LODE) is compressing the traditional …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile »

[23 Apr 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

The success of companies in the local on-demand economy (LODE) hinges on creating network …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, Verticals »

[22 Apr 2015 | No Comment | ]

The local on-demand economy (LODE) was the largest recipient of VC funding in 2014. And you can’t throw a stone in the tech blogosphere these days without hitting scores of daily posts about milestones or new funding rounds for LODE startups. We’re even doing a full conference on the topic.
As explored in our LODE white …

BIA/Kelsey NATIONAL, BIA/Kelsey Store, Conferences »

[16 Apr 2015 | No Comment | ]

Video is now available for purchase from the third and most evolved edition of BIA/Kelsey NATIONAL, which took place March 25-27 in Dallas. At the show, we saw that industry leaders were in general agreement that major progress has been made among all the stakeholders in “national marketing, local targeting.” Many speed bumps, however, are …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Online/Interactive »

[16 Apr 2015 | No Comment | ]

TaskRabbit, HomeJoy, HomeAdvisor, Handy, ClubLocal, Pro.com, Amazon Home Services and, most recently, Google, to name just a few, have entered the exploding home services market to provide in-home labor and professional workers fast access to their local market. According to a recent The New York Times article, the market is valued between $400 billion and …