Home » Archive

Articles in the Conferences Category

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile »

[23 Apr 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

The success of companies in the local on-demand economy (LODE) hinges on creating network …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, Verticals »

[22 Apr 2015 | No Comment | ]

The local on-demand economy (LODE) was the largest recipient of VC funding in 2014. And you can’t throw a stone in the tech blogosphere these days without hitting scores of daily posts about milestones or new funding rounds for LODE startups. We’re even doing a full conference on the topic.
As explored in our LODE white …

BIA/Kelsey NATIONAL, BIA/Kelsey Store, Conferences »

[16 Apr 2015 | No Comment | ]

Video is now available for purchase from the third and most evolved edition of BIA/Kelsey NATIONAL, which took place March 25-27 in Dallas. At the show, we saw that industry leaders were in general agreement that major progress has been made among all the stakeholders in “national marketing, local targeting.” Many speed bumps, however, are …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Online/Interactive »

[16 Apr 2015 | No Comment | ]

TaskRabbit, HomeJoy, HomeAdvisor, Handy, ClubLocal, Pro.com, Amazon Home Services and, most recently, Google, to name just a few, have entered the exploding home services market to provide in-home labor and professional workers fast access to their local market. According to a recent The New York Times article, the market is valued between $400 billion and …

BIA/Kelsey NATIONAL, Conference Video, Conferences, Mobile, Video Posts »

[15 Apr 2015 | One Comment | ]

Does my mobile location say that I’m in a Target store? Or am I in the parking lot? Or in the Starbucks within the Target? Or am I driving by at 60 mph? These details matter for contextual relevance in ad targeting. But most mobile ad placements fail to differentiate.
xAd is looking to change that …

BIA/Kelsey NOW, Local On-Demand Economy, Mobile »

[14 Apr 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

All of the excitement and investment in the local on-demand economy (LODE) starts with …

BIA/Kelsey NOW, Local On-Demand Economy, Mobile »

[9 Apr 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

In all of the excitement and investment in the local on-demand economy (LODE), an important question is …

BIA/Kelsey NOW, Conference Video, Conferences, Local On-Demand Economy, Mobile, Video Posts »

[8 Apr 2015 | No Comment | ]

Local On-Demand Economy (LODE) apps were the largest recipient of VC funding in 2014. And it makes sense given the favorable unit economics that LODE services can accomplish, along with several other metrics that VCs tend to like.
This was galvanized during our December Interactive Local Media conference, during which we interviewed two leading VCs with …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, Video Posts »

[7 Apr 2015 | No Comment | ]

The Local On-Demand Economy (LODE) — also known as the “uberfication of everything” — is among the hottest topics in tech & media news. More important, and quantifiable, is that it’s the greatest recipient of VC funding of the past year. We have been covering the space closely here and in recently launched a white …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, Video Posts »

[2 Apr 2015 | One Comment | ]

This post is the first of a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

One of the many attributes of the local on-demand economy (LODE), is it’s potential to flip local …

BIA/Kelsey NATIONAL, Conferences, Mobile, Video Posts »

[31 Mar 2015 | No Comment | ]

Location based mobile advertising accounts for about one third of overall U.S. mobile ad revenues, and quickly growing. In addition to the topic emerging in nearly every session at last week’s BIA/Kelsey NATIONAL, we held two dedicated sessions to drill down on its particulars.
One of those sessions was my portion of our opening analyst presentations …

BIA/Kelsey NATIONAL, Conferences, Online/Interactive »

[31 Mar 2015 | No Comment | ]

BIA/Kelsey announced the winners of the 2015 GOLOCAL Awards on Friday morning, the closing day of BIA/Kelsey NATIONAL. The awards recognize successful local marketing initiatives deployed by national brands. Sightly, PowerChord and G/O Digital captured the wins with their respective projects:

“Lead Generation & Social Audience Engagement” [.mov] — G/O Digital
“PowerChord STIHL Southeast First Watch YouTube” – PowerChord on …

BIA/Kelsey NATIONAL, Conferences »

[30 Mar 2015 | No Comment | ]

The third version of BIA/Kelsey NATIONAL just wrapped last week in Dallas, following our 2014 NATIONAL event in Atlanta and our 2013 event in Boston. Taking twists and turns as it develops, the topic of “national marketing, local targeting” is one that increasingly relies on digital, which represents a significant share of the $67.1 billion …

BIA/Kelsey NATIONAL, Conferences, Online/Interactive »

[26 Mar 2015 | No Comment | ]

Chief Marketing Officers are in “an exclusive club that drinks a lot and makes bad decisions,” Dave Walker, Chairman, BizHive, told BIA/Kelsey NATIONAL.
His tongue-in-cheek opening statement set the stage for a rapid-fire dissection of the disconnect that afflicts the national/local conversation. An accomplished marketer who has led go-to-market strategies for Walmart, Microsoft, Toys R Us, …

BIA/Kelsey NATIONAL, Online/Interactive »

[26 Mar 2015 | No Comment | ]

 
Selling National Accounts for Local Targeting
Travis Arthur, VP of Partner and Strategic Accounts, ReachLocal
Rick Hanna, CEO, Mspark
Corey O’Donnell, VP Marketing, Brand Networks, Yodle

National accounts seem out of reach for many local channels. What are the best ways to reach into them, and sell services? What are they especially looking for from local channels? We’ll discuss …

BIA/Kelsey NATIONAL, BIA/Kelsey NOW, Local Marketing, Local On-Demand Economy, Online/Interactive, SEO »

[26 Mar 2015 | No Comment | ]

If search engine optimization is the primary marketing tool of the Web era, call analysis will be just one tool in the marketing optimization quiver for local conversations. A new category, Conversational Intelligence, will emerge to address the demands for deep personalization in online and physical sales engagements.
As the Local On-Demand Economy (LODE) evolves, more …

BIA/Kelsey NATIONAL, Conferences, Online/Interactive »

[26 Mar 2015 | No Comment | ]

One the first day of the BIA/Kelsey NATIONAL conference, the women attendees wrapped up their day at BIA/Kelsey’s special networking session “Women Leading in Local.” Our speakers for this session were Tina Paparone and Angela Giovine, founders of Happenings Media. Angela and Tina shared their story and discussed techniques for successfully striking authentic chords within …

BIA/Kelsey NATIONAL, Conferences, Content marketing, Online/Interactive, Social, Video »

[26 Mar 2015 | No Comment | ]

Karen Traversi Kovalesi, President & CEO, Geary LSF, a San Francisco integrated digital marketing agency, told BIA/Kelsey NATIONAL that marketers and brands must think across media and organizational boundaries to bring customers to a transaction decision.
“You get business results, not just business tactics,” she said. “Omni-Channel is a mindset, not just a business practice.” Geary …

BIA/Kelsey NATIONAL, Conferences, Mobile, SMBs »

[25 Mar 2015 | No Comment | ]

Today at BIA/Kelsey NATIONAL, real life national brands stressed the importance of social media and local reviews in any location-based ad strategy. This is an always-welcome perspective, given that the BIA/Kelsey stage is usually filled with media companies (sellers) rather than buyers.
Mark Hardison, VP Marketing, El Pollo Loco
Elnora Cunningham, Director, Local Search, Uhaul International
As always …

BIA/Kelsey NATIONAL, Conferences, Online/Interactive, Traditional Media, Verticals »

[25 Mar 2015 | No Comment | ]

Brand advertisers find that striking a balance between traditional and digital media advertising is key to their success at the local level.
During a panel at BIA/Kelsey NATIONAL in Dallas today, brand marketers from across different business categories described on how they manage their localized marketing and advertising activities. The conversation focused on the unique challenges …