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Articles in the Conferences Category

Conferences, lead generation, Mobile, SMB Digital Marketing »

[8 Sep 2014 | No Comment | ]

BIA/Kelsey launched Future Stars several years ago, with the idea of highlighting startup companies in the local space that needed a little boost to hit the big time. Future Stars get to participate in Future Stars Alley at our events; receive reviews from expert judges; and qualify for some stage time.
A great group of Future …

Conferences, SMB Digital Marketing »

[28 Aug 2014 | No Comment | ]

The lineup for our SMB Digital Marketing event in rockin’ New Orleans has got to be considered one of our strongest ever.
We’ve just confirmed our 40th hand picked speakers for the event, which takes place Sept. 22-24 in New Orleans.
In addition to SMB leaders who have previously announced (i.e. from Google, Facebook, Sprint, …

Conferences, Online/Interactive »

[20 Aug 2014 | No Comment | ]

This week in Boston’s seaport district the inaugural “Martech” event (aka “the marketing technology conference”) is taking place bringing together a range of brands, ad tech, martech, analysts, authors and developers into sort of an avant garde cultural exchange. Technology, data science and consumer adoption of new patterns are fundamentally changing the marketplace and they …

Facebook, Online/Interactive, SMB Digital Marketing, Social »

[7 Aug 2014 | No Comment | ]

The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: “Facebook Ads Become Costlier Choice for Small Businesses.” This is a hot topic indeed, given the explosive growth of social media in general, and the dominance of Facebook.
Our own Local Commerce Monitor (Wave 17 from Q3 …

Conferences »

[29 Jul 2014 | 2 Comments | ]

We keep adding and adding to the lineup for our SMB Digital Marketing event, which takes place Sept. 22-24 in Rockin’ New Orleans (yes, we are trying to top last year’s super event in Austin). We’re boasting 32 industry leaders for the event now, and expect to end at 40+. Among our new …

Conferences, SMB Digital Marketing »

[1 Jul 2014 | No Comment | ]

On the heels of last year’s LEADING IN LOCAL: SMB Digital Marketing show in Austin, we’ve just announced our agenda for this year’s big event in “The Big Easy”: New Orleans.
Our initial slate of Keynotes include:
Acxiom CEO Scott Howe;
ReachLocal CEO Sharon Rowlands
Google’s SMB Revenue director Steve Espinosa
Facebook’s Leader of SMB/Product Insights Joe Devoy
Additional Featured …

Conference Video, Conferences, Leading in Local: The National Impact, Mobile, Video Posts »

[27 Jun 2014 | No Comment | ]

The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we’ve grown to love on the desktop and bring them to the offline world (where most commerce happens).
Many of the local data and mobile ad attribution players …

Conference Video, Conferences, Leading in Local: The National Impact, Mobile, SMBs »

[11 Jun 2014 | No Comment | ]

As Instagram finds ways to monetize and expand internationally, some smart players in the local media space are already learning how to use it as a marketing and “presence” tool for SMBs. We discussed with MomentFeed and Ghengis Grill in this week’s conference video (embed below).
Instagram’s use by SMBs is something we’ve covered since our …

Conferences, Facebook, Social »

[3 Jun 2014 | No Comment | ]

Facebook has made huge strides in local the last couple of years, driving significant geotargeted mobile revenue and integrating efforts with hundreds of thousands of SMBs. Speaking at Street Fight Summit West in San Francisco today, Local Product Marketing Manager Ted Zagat said the company is building its local efforts base on six key trends.
The …

Conference Video, Conferences, Leading in Local: The National Impact, Location Targeting, Mobile, SMBs, Video Posts »

[28 May 2014 | No Comment | ]

One of the themes that emerged from BIA/Kelsey’s Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the conference on location targeting strategies.
We set it up as a series of case studies that …

Conferences, Leading in Local: The National Impact, Mobile »

[13 May 2014 | No Comment | ]

Last week’s Leading in Local: The National Impact Conference was a success, with lots of new themes around localization strategies for national brands.
It wasn’t the same old jargon-filled abstractions we too-often see in the conference world — especially when it involves national brand advertising. The case study-driven approach grounded the analysis in concrete and tactical …

Leading in Local: The National Impact, Online/Interactive, SMBs »

[13 May 2014 | No Comment | ]

When it comes to advertising and promotion, franchises prove to be considerably different from non-franchise SMBs, according to findings from BIA/Kelsey‘s most recent wave of our Local Commerce Monitor.
Franchises were much more oriented toward digital and online media. According to the LCM data, they expect to allocate 42 percent of their total ad budget toward digital and …

Conferences, Online/Interactive »

[9 May 2014 | One Comment | ]

The idea that everything is local came through in this morning’s session, “Buy Side, Sell Side: Top Insights from Yelp and U-Haul” featuring two speakers sharing insights from opposite ends of the media purchase.
Elnora Cunningham, Director, Local Search, U-Haul International
Pete Hancock, Senior Director, Head of National Sales, Yelp
The core question they tackled was, What really …

Leading in Local: The National Impact, SEM, SEO, SMBs, Yellow Pages, Internet »

[9 May 2014 | No Comment | ]

The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP‘s EVP & GM of Digital Markets David Lebow during a keynote at Leading in Local: The National Impact in Atlanta. “Traditional media companies are the only ones keeping up that wall.”
YP is …

Conferences, Leading in Local: The National Impact, Online/Interactive »

[8 May 2014 | One Comment | ]

 

Following yesterday’s talk from Living Social’s Mitch Spolan, this morning at Leading in Local: The National Impact, The Weather Co.’s Curt Hecht offered another primer on applying creativity to national to local marketing and advertising.
Hecht is an ad agency veteran who serves as Weather’s global chief revenue officer, driving revenue generation strategy for the Weather …

Leading in Local: The National Impact, Local Marketing, Mobile, Online/Interactive, SMBs, Social, Web 2.0 »

[8 May 2014 | One Comment | ]

UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement.
UBL’s Co-Founder, CEO, and Chairman, Doyal Bryant said “UBL’s partnership with MomentFeed represents a boon for brands worldwide …

Conferences, Leading in Local: The National Impact, Online/Interactive »

[8 May 2014 | No Comment | ]

The convergence of ‘local-local’ and ‘national-local‘ was in full swing on Day 1 of BIA/Kelsey’s Leading in Local: The National Impact conference yesterday in Atlanta.
AAA, Aflac, AutoTrader, Balihoo, Living Social, Fourquare, LocalVox, Two Men and a Truck, Yodle, YP were among the big names crowding the stage on Day 1. A number of key themes …

Conferences, Coupons/Deals, Leading in Local: The National Impact »

[7 May 2014 | One Comment | ]

“Deals are very, very powerful for many brands,” but the deals themselves only represent part of the overall opportunity that brands have in working with deals companies and their millions of local customers, said Living Social EVP of National Retail Mitch Spolan, who keynoted today during Leading in Local: The National Impact in Atlanta.
The operative …

Conferences, Leading in Local: The National Impact, Mobile »

[7 May 2014 | No Comment | ]

During his kickoff keynote today at Leading in Local: The National Impact, Foursquare VP of Sales Rob Wilk asserted that his company sits at the intersection of interest and discovery. This has remained unchanged since its 2008 launch at SXSW he says, despite many product evolutions.
His comments come close in the wake of Foursquare’s controversial …

Ad Sales, Ad Sales, National, Brand Marketing, Conferences, Leading in Local: The National Impact, Mobile, Online/Interactive »

[6 May 2014 | 3 Comments | ]

In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing a bigger role. National advertisers are increasing their spending in these local markets to target consumers in specific geographic areas. While they still spend on nationwide networks (e.g., NBC, ESPN), they are increasing their spending with local media companies such as …