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Leading in Local: Interactive Local Media, Mobile, Online/Interactive, Social »

[15 Dec 2014 | No Comment | ]

 
Surviving the shift from tradition to digital revenue may not be the most challenging transformation for media companies. Speaking at BIA/Kelsey’s recent Leading in Local: Interactive Local Media conference,Christopher Lee, president of Deseret Digital Media, offered a primer on staying ahead of revenue’s transition from traditional to digital to “mobile ready.”
One of the key’s to …

Conferences, Leading in Local: Interactive Local Media, Mobile »

[11 Dec 2014 | No Comment | ]

Apple Pay won’t have the near term transformative effect on proximity payments that everyone seems to think.  It will get there eventually, as “chicken & egg” hardware compatibility issues work themselves out in 2015. In the meantime, in-app payments will be where Apple Pay shines.
As opposed to in-app payments for virtual goods like app upgrades, …

Leading in Local: Interactive Local Media, Online/Interactive »

[10 Dec 2014 | No Comment | ]

Court Cunningham has as good a handle as anyone on what makes small-business advertisers tick. As CEO of Yodle, Cunningham’s daily challenge is figuring out how to optimally sell digital marketing solution to SMBs. It’s a vexing problem that has challenged some of the best minds in local search.
In his wide ranging keynote presentation last …

Conferences, E-Commerce, Leading in Local: Interactive Local Media, Online/Interactive »

[9 Dec 2014 | One Comment | ]

 
Amazon has been one of the biggest business phenomena of our time. At ILM 2014, Brad Stone, author of The Everything Store: Jeff Bezos and the Age of Amazon, unpacked the company’s unlikely navigation of the dot com boom, all the way up to its current work with mobile, fulfillment and yes, drones.
As a former …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[5 Dec 2014 | No Comment | ]

As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey’s Leading in Local: Interactive Local Media event at San Francisco Airport, SVP Raj Mukherjee noted that the company is delivering on a new vision …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[5 Dec 2014 | No Comment | ]

Marketers have lots of disparate information about the consumers they are targeting, but if they don’t put it together in a consumer friendly way, it quickly becomes an off-putting “Creepy Valley of Local Marketing” that is counter productive, said Salesforce VP Randy Wootton in a keynote address at BIA/Kelsey’s Interactive Local Media event at San …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[5 Dec 2014 | No Comment | ]

 
How is Pinterest working with SMBs? How does programmatic work at the local level? How is Google shifting its proposition to resellers? What is going on behind the scenes at Amazon? Which service model has the most potential — do it with me, do it for me or do it yourself? Just a few of …

Conferences, Google, Leading in Local: Interactive Local Media, SMBs »

[4 Dec 2014 | One Comment | ]

 
Channel Sales (partnerships with local resellers of AdWords) is one of Google’s fastest growing divisions. That’s according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM ’14 today.
James Croom, Google My Business Senior Product Marketing Manager, Google
Max Frause, Global Business Lead, Google Shopping, …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[4 Dec 2014 | No Comment | ]

 
Pinterest has “hundreds of thousands of small business, with thousands signing up every day,” according to Joel Meek, head of partner online sales and operations at Pinterest. Yet the social bookmarking site is still in the early stages of making money off SMBs.
Meek was speaking this morning at Leading in Local: Interactive Local Media, here in San …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[3 Dec 2014 | No Comment | ]

 
Some of the core themes today on Day 1 at Leading in Local: Interactive Local Media in San Francisco were evident in the even’t robust Twitter feed. The sharing economy (and its cousin the “1099 economy”), the growth of video, the emergence of native and programmatic, and the urgency to transform were all front and …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs, Verticals »

[3 Dec 2014 | One Comment | ]

Home improvement services is a wild new frontier that has just scratched the tip of its potential, according to segment leaders at BIA/Kelsey’s Leading in Local: Interactive Local Media event at San Francisco Airport.
“ServiceMagic/Home Advisor is (only) a couple of hundred million dollars. Angie’s has never made a profit. The market is ripe but no …

Conferences, Leading in Local: Interactive Local Media, Mobile, Yellow Pages, Internet, Yellow Pages, Print »

[3 Dec 2014 | No Comment | ]

YP is “not your grandmother’s Yellow Pages company” and is poised for real growth as the second largest mobile search ad company in the U.S. behind Google, said YP CMO Allison Checchi during a keynote address at Leading in Local: Interactive Local Media at San Francisco Airport.
Checchi noted that the company pulled in more than …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[3 Dec 2014 | No Comment | ]

Clark Gilbert is a respected authority on digital transformation — he’s studied it at the Harvard Business School and he’s put his ideas into action at Deseret Digital Media. Today at BIA/Kelsey’s Leading in Local – Interactive Local Media conference in San Francisco, Gilbert offered a checklist of milestones traditional media companies need to hit …

Conferences, Coupons/Deals, Leading in Local: Interactive Local Media »

[23 Nov 2014 | No Comment | ]

Will card-linked offers supplement coupons and advertising for national and local merchants and services? Will financial institutions such as banks and credit card companies take advantage of their access to card data to become major players in ecommerce and media as well? And will cash back remain the primary driver of the card-linked offer space?
These …

Conferences, Leading in Local: Interactive Local Media, Mobile, Online/Interactive, Verticals »

[20 Nov 2014 | No Comment | ]

Angie’s List, which has recently seen a deterioration in its stock as investors have lost confidence in its ability to grow its premium subscription and ad model, has announced that it has gone Mobile First. The changeover is significant because the company, which has nearly three million users, has continued to support a wide variety …

Conference Video, Conferences, Forecasts, Location Targeting, Mobile, SMB Digital Marketing, SMBs, Video Posts »

[19 Nov 2014 | No Comment | ]

32 percent of mobile ad spend in the U.S. is from location targeted campaigns, according to BIA/Kelsey forecast data. But a question that keep coming up is how much of that is from SMBs, as opposed to national companies (brands, agencies, etc.), that do location targeted mobile advertising?
We examined this question at our September SMB …

Conferences, Mobile, SMB Digital Marketing, SMBs, Video Posts »

[17 Nov 2014 | No Comment | ]

Big Data is becoming democratized. That was an underlying theme at our SMB Digital Marketing conference. We discussed this in an on-site analyst roundtable posted last month.
To continue that discussion, we put together a highlight reel of conference Keynoters and their biggest conference takeaways when we were able to tackle them back stage.
“Increasingly, data [for] …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[13 Nov 2014 | One Comment | ]

The end of the year usually means a few things to us: the holidays; our annual predictions; and Leading in Local: Interactive Local Media, the industry’s flagship event.
This year’s event is especially hot — a 2 1/2 day extravaganza taking place Dec. 3-5 in San Francisco. More than 50 speakers have been recruited by the …

Conferences, Leading in Local: Interactive Local Media »

[13 Nov 2014 | No Comment | ]

Marketing automation is a key topic in local advertising these days, as lots of tools previously reserved for large advertisers are becoming “democratized.” This is parallels the down market shift happening with big data, an underlying theme at our September SMB Digital Marketing show.
BIA/Kelsey analyst Abid Chaudhry will continue this discussion at our next conference …

Conferences, Leading in Local: Interactive Local Media »

[29 Oct 2014 | No Comment | ]

Local’s 800 lb. gorilla is always Amazon. It has already had a huge impact on retail via showrooming. Now it has invaded Groceries, and is heading towards Services. Plus it wants to provide a full range of promotional and fulfillment services for SMBs via Amazon Offers, Amazon Web Services and other services.
At Leading in …