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Conferences, Leading in Local: Interactive Local Media, Mobile, Mobile Payments, Online/Interactive, Video Posts »

[22 Jan 2015 | No Comment | ]

Mobile payments won’t take over the universe in 2015, as the tech media would have you believe. But it will have a noticeable impact on our favorite new topic: On demand local services (ODLS), a la Uber.
That’s where mobile payments’ physical barriers (i.e. point of sale compatibility) don’t exist. Think of it like in-app payments …

Conferences, Facebook, Leading in Local: The National Impact, SMBs »

[21 Jan 2015 | No Comment | ]

It’s here! We have just announced the agenda for BIA/Kelsey NATIONAL. which takes place March 25-27 in Dallas.
The NATIONAL theme is especially important this year. Local technology and services have reached a level where they have fostered major relationships with national brands and retailers. At IAB’s Annual Leadership Meeting last year, we noted a poll …

Conference Video, Conferences, Leading in Local: Interactive Local Media, Mobile, ODLS, Online/Interactive, Video Posts »

[21 Jan 2015 | No Comment | ]

On demand local services (ODLS) a la Uber will not only bring buyer and seller together with leaner unit economics, but could also transform the way local services are marketed and fulfilled. This was the theme of a session we held at last month’s ILM conference (video below).
In part two of the series, we interviewed …

Conferences, Leading in Local: The National Impact, Mobile, SMBs »

[20 Jan 2015 | No Comment | ]

In local media and advertising, “National” is increasingly where it’s at. Though paradoxical in a semantic sense, it stands to reason if you consider the deeper pockets and more technologically adaptive nature of national brands, compared to SMBs.
This is especially true for multi-location businesses such as chain restaurants or retail. Though they’re national in scale, …

Conferences »

[30 Dec 2014 | One Comment | ]

Advertising expert Gregg Stewart is the CEO of Third Act Marketing and co-chair of BIA/Kelsey’s National event March 25-27 in Dallas. He has specialized in localizing national brands since 1985 and has previously served in leadership capacities at Wahlstrom, TMP and 15 Miles. Some of the brands he has advised include FedEx, GE, Hilton Hotels, …

Leading in Local: Interactive Local Media, Mobile, Online/Interactive, Social »

[15 Dec 2014 | 4 Comments | ]

 
Surviving the shift from tradition to digital revenue may not be the most challenging transformation for media companies. Speaking at BIA/Kelsey’s recent Leading in Local: Interactive Local Media conference,Christopher Lee, president of Deseret Digital Media, offered a primer on staying ahead of revenue’s transition from traditional to digital to “mobile ready.”
One of the key’s to …

Conferences, Leading in Local: Interactive Local Media, Mobile, ODLS »

[11 Dec 2014 | No Comment | ]

Apple Pay won’t have the near term transformative effect on proximity payments that everyone seems to think.  It will get there eventually, as “chicken & egg” hardware compatibility issues work themselves out in 2015. In the meantime, in-app payments will be where Apple Pay shines.
As opposed to in-app payments for virtual goods like app upgrades, …

Leading in Local: Interactive Local Media, Online/Interactive »

[10 Dec 2014 | No Comment | ]

Court Cunningham has as good a handle as anyone on what makes small-business advertisers tick. As CEO of Yodle, Cunningham’s daily challenge is figuring out how to optimally sell digital marketing solution to SMBs. It’s a vexing problem that has challenged some of the best minds in local search.
In his wide ranging keynote presentation last …

Conferences, E-Commerce, Leading in Local: Interactive Local Media, Online/Interactive »

[9 Dec 2014 | One Comment | ]

 
Amazon has been one of the biggest business phenomena of our time. At ILM 2014, Brad Stone, author of The Everything Store: Jeff Bezos and the Age of Amazon, unpacked the company’s unlikely navigation of the dot com boom, all the way up to its current work with mobile, fulfillment and yes, drones.
As a former …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[5 Dec 2014 | No Comment | ]

As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey’s Leading in Local: Interactive Local Media event at San Francisco Airport, SVP Raj Mukherjee noted that the company is delivering on a new vision …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[5 Dec 2014 | No Comment | ]

Marketers have lots of disparate information about the consumers they are targeting, but if they don’t put it together in a consumer friendly way, it quickly becomes an off-putting “Creepy Valley of Local Marketing” that is counter productive, said Salesforce VP Randy Wootton in a keynote address at BIA/Kelsey’s Interactive Local Media event at San …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[5 Dec 2014 | No Comment | ]

 
How is Pinterest working with SMBs? How does programmatic work at the local level? How is Google shifting its proposition to resellers? What is going on behind the scenes at Amazon? Which service model has the most potential — do it with me, do it for me or do it yourself? Just a few of …

Conferences, Google, Leading in Local: Interactive Local Media, SMBs »

[4 Dec 2014 | One Comment | ]

 
Channel Sales (partnerships with local resellers of AdWords) is one of Google’s fastest growing divisions. That’s according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM ’14 today.
James Croom, Google My Business Senior Product Marketing Manager, Google
Max Frause, Global Business Lead, Google Shopping, …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[4 Dec 2014 | No Comment | ]

 
Pinterest has “hundreds of thousands of small business, with thousands signing up every day,” according to Joel Meek, head of partner online sales and operations at Pinterest. Yet the social bookmarking site is still in the early stages of making money off SMBs.
Meek was speaking this morning at Leading in Local: Interactive Local Media, here in San …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[3 Dec 2014 | No Comment | ]

 
Some of the core themes today on Day 1 at Leading in Local: Interactive Local Media in San Francisco were evident in the even’t robust Twitter feed. The sharing economy (and its cousin the “1099 economy”), the growth of video, the emergence of native and programmatic, and the urgency to transform were all front and …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs, Verticals »

[3 Dec 2014 | One Comment | ]

Home improvement services is a wild new frontier that has just scratched the tip of its potential, according to segment leaders at BIA/Kelsey’s Leading in Local: Interactive Local Media event at San Francisco Airport.
“ServiceMagic/Home Advisor is (only) a couple of hundred million dollars. Angie’s has never made a profit. The market is ripe but no …

Conferences, Leading in Local: Interactive Local Media, Mobile, Yellow Pages, Internet, Yellow Pages, Print »

[3 Dec 2014 | No Comment | ]

YP is “not your grandmother’s Yellow Pages company” and is poised for real growth as the second largest mobile search ad company in the U.S. behind Google, said YP CMO Allison Checchi during a keynote address at Leading in Local: Interactive Local Media at San Francisco Airport.
Checchi noted that the company pulled in more than …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[3 Dec 2014 | No Comment | ]

Clark Gilbert is a respected authority on digital transformation — he’s studied it at the Harvard Business School and he’s put his ideas into action at Deseret Digital Media. Today at BIA/Kelsey’s Leading in Local – Interactive Local Media conference in San Francisco, Gilbert offered a checklist of milestones traditional media companies need to hit …

Conferences, Coupons/Deals, Leading in Local: Interactive Local Media »

[23 Nov 2014 | No Comment | ]

Will card-linked offers supplement coupons and advertising for national and local merchants and services? Will financial institutions such as banks and credit card companies take advantage of their access to card data to become major players in ecommerce and media as well? And will cash back remain the primary driver of the card-linked offer space?
These …

Conferences, Leading in Local: Interactive Local Media, Mobile, Online/Interactive, Verticals »

[20 Nov 2014 | No Comment | ]

Angie’s List, which has recently seen a deterioration in its stock as investors have lost confidence in its ability to grow its premium subscription and ad model, has announced that it has gone Mobile First. The changeover is significant because the company, which has nearly three million users, has continued to support a wide variety …