BIA/Kelsey NEXT Welcomes NAB PILOT

BIA/Kelsey NEXT Welcomes NAB PILOT

John Clark, executive director of NAB's PILOT initiative and BIA/Kelsey's Rick Ducey recently shared views in a video podcast about the kinds of innovative business models and technology solutions broadcasters are pursuing to tap into the growth of digital advertising.…

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Case Study: Using Data To Drive Sales (video)

Case Study: Using Data to Drive Sales (video)

In the age of big data, customer insights are increasingly applied to optimize selling and boost retention. At BIA/Kelsey ENGAGE, Matrix Solutions CEO Mark Gorman demonstrated how he's applying these principles. The outcome: A Matrix partner used a more informed data position…

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SMBs Are All About Results (video)

SMBs are All About Results (video)

Traditional digital advertising models no longer work for SMBs, according to GotU's Amedeo Guffanti. New standards in the local advertising landscape require more tangibile results. Guffanti recently demonstrated these principles at BIA/Kelsey ENGAGE through the lens of a social ad case…

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Local Digital Agencies: What Makes Them Tick? (video)

Local Digital Agencies: What Makes Them Tick? (video)

Digital agencies fill an important gap: high touch digital marketing for local businesses. That also makes them notable competitors to large local media sellers like newspapers, broadcasters and directory publishers. Agencies also come in many forms, including product and vertical-focused shops. This…

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