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Conferences, Leading in Local: The National Impact »

[17 Apr 2014 | No Comment | ]

The Finalists for BIA/Kelsey’s GOLOCAL Awards have been announced. The winner of the final stage will be announced at LEADING IN LOCAL: The National Impact during a special session on May 8 highlighting finalists.(The conference runs May 7-9 and takes place in Atlanta).
The Awards were the result of a brainstorm with our friends at Balihoo, …

Conferences, Leading in Local: The National Impact, Mobile, Video Posts »

[16 Apr 2014 | No Comment | ]

In prepping for our Leading in Local conference in Atlanta in three weeks, I’m revisiting the ways that large national advertisers are localizing their mobile campaigns. As we discussed in our fresh forecast release, large brand advertisers comprise the majority of U.S. mobile ad spend (for now…).
Another preview of Atlanta sessions comes from the “National-Local” …

Conferences, Coupons/Deals, Leading in Local: The National Impact, Mobile, Online/Interactive »

[16 Apr 2014 | No Comment | ]

Many in the advertising world can relate to the infamous quote by John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Advertisers are trying to combat this issue every day but now it appears that Sparkfly may have some answers to this age old struggle.
Sparkfly …

Conferences, Leading in Local: The National Impact, Online/Interactive, Video Posts »

[9 Apr 2014 | No Comment | ]

Longtime industry change agent Chip Perry wrote the playbook for how to use “internal disruption” as a positive force within a traditional media environment. Back in 1997, Atlanta-based Cox Communications tapped Perry as employee No. 1 of a new venture that came to be AutoTrader, easily among the most successful online B2C verticals, with revenues …

Conferences, Leading in Local: The National Impact, Verticals »

[9 Apr 2014 | No Comment | ]

The spanking new program is set for Leading in Local: The National Impact, which is May 7-9 in Atlanta.
We’ve put together a great list of 55 hand-picked speakers – all centered on what’s really happening in local with a special, unprecedented eye on the all important franchise and brand customer — plus a unique tour …

Analyst Roundtables, Conferences, Leading in Local: The National Impact, Online/Interactive, Video Posts »

[8 Apr 2014 | No Comment | ]

Big media brands like Gannett, Living Social, Weather.com and YP will take center stage next month at BIA/Kelsey’s Leading in Local: The National Impact conference in Atlanta.
We asked BIA/Kelsey Managing Director Rick Ducey to talk about the messages big media brands will have for national brands looking to localize their marketing efforts. One element that …

Conferences, Online/Interactive, SEM, SEO, Yellow Pages »

[8 Apr 2014 | No Comment | ]

BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever.
Much has changed in the directory publishing and local search space since then. Through it all, our organizations have continued to work together in a …

Conferences, Leading in Local: The National Impact, Online/Interactive »

[7 Apr 2014 | No Comment | ]

The national component of local media spending is large and fast growing, with national brands and agencies pushing spend down into local markets through local media channels. This overarching trend is what drove BIA/Kelsey, a company known for its local media focus, to make national brands and marketers the emphasis of its next conference.
At Leading …

Conferences, Leading in Local: The National Impact, Mobile, Online/Interactive »

[3 Apr 2014 | No Comment | ]

xAd is on a roll. The company just announced a channel sales deal with Cox Digital Solutions. This essentially puts xAd’s location based mobile ads into the bundle that Cox sells to local advertisers. It now becomes the exclusive reseller of xAd in the areas it operates.
The broad strokes are that Cox arms its local …

Online/Interactive, SEO, SMB Digital Marketing, SMBs »

[2 Apr 2014 | No Comment | ]

ReachLocal today announced the appointment of longtime B2B and information services leader Sharon Rowlands as CEO, replacing interim CEO David Carlick, who remains chairman; and founding CEO Zorik Gordon, who left in December 2013 and is pursuing his vision for ClubLocal, a consumer-facing home service that has been spun off by ReachLocal. Groupon is among …

Conferences, Leading in Local: Interactive Local Media, Leading in Local: The National Impact, Mobile »

[27 Mar 2014 | No Comment | ]

Weather is an inherently localized subject according to The Weather Company’s Denise Chuddy. She and I spent lots of time talking about that on stage at our December Leading in Local conference.
This opens up all kinds of opportunities for the company (formerly The Weather Channel) to do location targeted mobile content delivery. And not only …

Ad Sales, National, Leading in Local: The National Impact, Online/Interactive, SEM »

[25 Mar 2014 | No Comment | ]

National brands, franchises and multi-location outlets often lose business by only providing standard name/address/phone number information, instead of focusing more on discovery search, says Local Market Launch CMO Gideon Rubin. “Name, address, phone information only represents 15 percent of searches. If you know ‘Subway,’ you can look it up,” he says.
But …

Ad Sales, National, Brand Marketing, Conferences, Leading in Local: The National Impact, Mobile, Online/Interactive »

[25 Mar 2014 | No Comment | ]

Consumers today want to feel like they are recognized and known personally by the stores they shop at and by the brands they buy. For national brands, targeting consumers and reaching that personal level can be a challenge. Many brands, however, are beginning to see mobile advertising as an effective avenue to directly reach those …

Brand Marketing, Conferences, Coupons/Deals, Display Advertising, Leading in Local: The National Impact, Mobile, Social, Verticals »

[18 Mar 2014 | No Comment | ]

BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9.
The 2.5 Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, multi-location stores …

Call Monetization, Conferences, Mobile, Online/Interactive »

[17 Mar 2014 | No Comment | ]

On Thursday, we’ll host a live webcast with call monetization provider Ifbyphone. The topic: BIA/Kelsey projects mobile calls to local businesses will reach 65 billion annually by 2016. That’s going to be a lot of calls to manage, track, route, optimize and most of all monetize.
This fits nicely with other trends we’re seeing such as …

Conferences, SMBs »

[5 Mar 2014 | No Comment | ]

Local marketing has increasingly been about non-advertising channels, including Web sites, reputation management, social media, prepaid promotions and big data analytics. In recent months, much of our attention has been on the leveraging of card payment information before, during and after transactions — especially for promotions and analytics.
Card-linked offers and transaction marketing will only get …

Analyst Roundtables, Conferences, Leading in Local: The National Impact, Mobile, Predictions »

[3 Mar 2014 | No Comment | ]

Continuing our progression of weekly video recaps, this week we move from monologue to dialogue. BIA/Kelsey CEO Tom Buono and I had the chance to sit down and talk about some of the notable happenings in the world of mobile and location based advertising.
The mobile predictions mentioned in the conversation are further detailed here, and …

Conferences, Mobile »

[25 Feb 2014 | No Comment | ]

The impact of data on local marketing was Topic #1 during Street Fight’s Local Data Summit today in Denver. Speakers addressed the wide range of data issues that have begun to enhance local marketing and shift local marketing — and even diminish the spending and influence of marketing.
Mobile is the real driver of the new …

Online/Interactive, SMB Digital Marketing, SMBs »

[25 Feb 2014 | No Comment | ]

Small business owners have a love-hate relationship with online reviews. Reviews are a great way to get discovered online, yet anyone who has received a negative review knows how frustrating it can be.
Yodle, a leader in local online marketing, announced results from its first “Small Business and Online Reviews Survey.” The study polled 300 U.S. …

Ad Sales, National, Cable, Leading in Local: The National Impact, Mergers & Acquisitions, Online/Interactive, Television, Local, Traditional Media »

[13 Feb 2014 | No Comment | ]

Yesterday’s announcement of Comcast/NBCU buying Time Warner Cable was a monumental announcement as it consolidates more of the cable portion of the Multiple Video Programming Delivery services (MVPDs) that includes mostly cable and satellite delivery services. Instead of Charter moving up the list of cable MSOs, Comcast will now be clearly number one if the …