Mobile Influences 50% Of Retail Purchases

Mobile Influences 50% of Retail Purchases

Smartphones are used by just about everyone, and they're being used to make offline buying decisions. In fact, more than 50% of all retail purchases are influenced by mobile, according to the National Retail Federation, and that's not just paid advertising. Retailers, however, are…

Read More
Webcast Replay: Mobile Ad Figures Galore

Webcast Replay: Mobile Ad Figures Galore

What does the path to $72 billion in mobile ad revenues look like? That's the projection for 2021 U.S. mobile ad revenues. But more interesting is the segmentation and evolution of mobile ad formats that comprise that total. Following a white paper,…

Read More
BIA/Kelsey NEXT Welcomes NAB PILOT

BIA/Kelsey NEXT Welcomes NAB PILOT

John Clark, executive director of NAB's PILOT initiative and BIA/Kelsey's Rick Ducey recently shared views in a video podcast about the kinds of innovative business models and technology solutions broadcasters are pursuing to tap into the growth of digital advertising.…

Read More
Case Study: Using Data To Drive Sales (video)

Case Study: Using Data to Drive Sales (video)

In the age of big data, customer insights are increasingly applied to optimize selling and boost retention. At BIA/Kelsey ENGAGE, Matrix Solutions CEO Mark Gorman demonstrated how he's applying these principles. The outcome: A Matrix partner used a more informed data position…

Read More
SMBs Are All About Results (video)

SMBs are All About Results (video)

Traditional digital advertising models no longer work for SMBs, according to GotU's Amedeo Guffanti. New standards in the local advertising landscape require more tangibile results. Guffanti recently demonstrated these principles at BIA/Kelsey ENGAGE through the lens of a social ad case…

Read More