In prepping for our Leading in Local conference in Atlanta in three weeks, I'm revisiting the ways that large national advertisers are localizing their mobile campaigns. As we discussed in our fresh forecast release, large brand advertisers comprise the majority…
Weather is an inherently localized subject according to The Weather Company's Denise Chuddy. She and I spent lots of time talking about that on stage at our December Leading in Local conference. This opens up all kinds of opportunities for…
At our March Leading in Local conference, one session that everyone went home talking about was the keynote presentation from David S. Kidder. Serial Entrepreneur, angel investor and author of The Startup Playbook, he gave a stirring address on the…
Last month I presented to the International Franchise Association "Fran Camp" conference in Atlanta. To capture and prepare for the presentation, I recorded some of the slides and audio which you can see in the video embedded below. The point…
“This year is about social media, video and partnerships,” said Jay Herratti, president of Citysearch, during his keynote address today at the ILM:07 conference here in Los Angeles. In his first major presentation/interview since taking the helm at Citysearch eight…
