The innovation we've seen with Uber, Airbnb and a few other standouts of the "sharing economy" are about to take over every local vertical. This was according to Urgent.ly CEO and local media veteran Chris Spanos at BIA/Kelsey's ILM conference…
The innovation we've seen with Uber, Airbnb and a few other standouts of the "sharing economy" are about to take over every local vertical. This was according to Urgent.ly CEO and local media veteran Chris Spanos at BIA/Kelsey's ILM conference…
32 percent of mobile ad spend in the U.S. is from location targeted campaigns, according to BIA/Kelsey forecast data. But a question that keep coming up is how much of that is from SMBs, as opposed to national companies (brands,…
Casting a wide net: that's one good way to get over mobile payments' famous "chicken and egg" adoption hump. This comes down to platform ubiquity and compatibility, according to PayPal head of Retail Operations Raja Chakravorti, whom we interviewed at…
Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP's VP of Digital Jeff Federman during our SMB Digital Marketing show last month (video…
Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP's VP of Digital Jeff Federman during our SMB Digital Marketing show last month (video…
Local marketing has gone beyond advertising, but the industry's success is still measured in ad dollars. This relates to our "operating system for the SMB" analysis, and was defined further at the SMB Digital Marketing Conference (video below) In reality,…
Local marketing has gone beyond advertising, but the industry's success is still measured in ad dollars. This relates to our "operating system for the SMB" analysis, and was defined further at the SMB Digital Marketing Conference (video below) In reality,…
Yelp's SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about "what works" in mobile for SMBs (video below). The…
Yelp's SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about "what works" in mobile for SMBs (video below). The…
The players may change but the game remains the same. That was one underlying theme the closing panel at our SMB digital marketing conference in New Orleans two weeks ago. "This is my first SMB-focused Kelsey show in five years,"…
Data, social media and simplicity: These are the things driving SMB digital marketing, according to the mid-conference takeaways of this week's Analyst roundtable. While in New Orleans last week for the SMB Digital Marketing conference, Charles Laughlin and I grabbed…
After an action packed week in New Orleans for our SMB Digital Marketing conference, the video footage is starting to roll in. The first item -- embedded below -- builds on an announcement made at the show from Agendize: It has…
The latest in our series of video presentations covers the basics of location-based mobile advertising. This takes a 40K foot view of the trends impacting this opportune area. For example, what's driving the $4.5 billion spent annually on location targeted…
Autos has traditionally been a leading category in mobile -- for consumer usage, ad dollars, and auto shopping apps. Cars.com (just acquired by Gannett) has been a leader, shifting focus largely to mobile in real life and in its iconic…
The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we've grown to love on the desktop and bring them to the…
The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we've grown to love on the desktop and bring them to the…
As Instagram finds ways to monetize and expand internationally, some smart players in the local media space are already learning how to use it as a marketing and "presence" tool for SMBs. We discussed with MomentFeed and Ghengis Grill in…
One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the…
One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the…
