What are the biggest forces in location-based technology and media? And where are they moving next? Given that this was the underlying theme of BIA/Kelsey NEXT, we decided to end the show with an analyst lightning round to summarize key takeaways. And…
The oldest millennials are 35, meaning they fully occupy the all-important 18-34 demographic. That makes examining their buying behavior more important than ever. But what makes them tick? Their unique attitudes compel fresh thinking for building local apps and business…
Since BIA/Kelsey SMB in September, we've been talking about the Local Commerce Universe (LCU). It's a new concept and construct that will define how we view "local," and how we package and deliver it to you. BIA/Kelsey CEO Tom Buono…
Facebook Pages are now the most prevalent form of SMB marketing according to BIA/Kelsey's LCM data. And Facebook itself has announced there are 50 million SMBs with active Pages, two million of which pay for it. Meanwhile Facebook continues to…
What's the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way "down market" to SMBs? And how will Google fare in a world increasingly dominated by apps? These are just a…
As engagement migrates to mobile, users' front door is predominantly apps instead of the search-centric web. This was the topic of a recent BIA/Kelsey report, as well as a conference session we recently held (video below). The trend has led to…
We're happy to announce that we've confirmed tech guru Robert Scoble to keynote BIA/Kelsey NEXT. In a career spanning videographer, writer, tech evangelist and thought leader, he'll be a perfect complement to the subject of what's NEXT? In fact, much of…
After all the talk about mobile device capacity, a small share of it is actually utilized. Lots of "signals" emanate from our smartphones, and a growing set of chips and sensors capture and process all that data. It's everything from…
GoDaddy has transformed itself over the past few years. Part of that transformation -- besides image -- was to go from a consumer internet powerhouse, to also being known for its SMB tools. We got to ask GoDaddy about the…
After all of the attention paid to eCommerce over the past decade, it only accounts for seven percent of U.S. retail spending (see our recent breakdown). Beyond retail, if you look at just services, close to 100 percent of the…
An old saying goes, the best place to hide a body is page 2 of Google results. There's a big drop off in clicks "below the fold" of page 1, and an even greater drop-off on page 2. And the…
We've been talking a lot lately about the "Local Commerce Universe." But what is that exactly? To kick off last month's BIA/Kelsey SMB, Abid Chaudhry and I introduced the topic for the first time. (full session video below). In short,…
Last week at BIA/Kelsey SMB, we introduced a new construct that will define BIA/Kelsey coverage in the coming weeks, months and years: The Local Commerce Universe (LCU). Because we were so caught up in the conference and its action-packed program,…
One of the innovations I'm predicting for phase II of the local on-demand economy (LODE) is CRM for on-demand workers. As LODE takes over (especially for millennials) individual workers will tie together several "gigs." Think: Instacart shopper by day, Uber…
The art of aggregating and deploying local service providers is defining the local on-demand economy (LODE). We unpacked this during a panel discussion at BIA/Kelsey NOW (video below). Like many two-sided marketplaces, LODE is fundamentally driven by supply and demand.…
How are consumer behavior, consumption and expectations driving the movement known as the local on-demand economy (LODE)? It's a key question, especially for increasingly buying-empowered millennials, which we unpacked at BIA/Kelsey NOW (video below). The on-demand economy, like many two-sided…
What are the burning issues of the local on demand economy (LODE), from the perspective of its funders? At BIA/Kelsey NOW a panel of top-tier VCs zeroed in on the cultural and political issues that will make or break LODE (video…
The local on-demand economy (LODE) is shrouded in question marks and is frothy with early stage experimentation. But one thing we do know is that it's moving really fast. In that spirit, our featured video clip this week is the opening presentation…
Video is a big component of how small businesses market themselves. And it appears that SMBs are beginning to take advantage of the full range of opportunities that video offers, not just to promote their brand but to educate consumers…
HotelTonight is one of the marquee names of the local on-demand economy (LODE), which lets you book a hotel in three taps. We discussed the company's business model and success factors with VP of product Amanda Richardson at BIA/Kelsey NOW (video below). One of…
