The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. One of those screens continues to be television. In fact, it's not just one screen: TV itself…
It doesn't get much more "local" than all of the devices that surround us and sit in our pockets. And the continued march of Moore's Law means that more and more items will be connected. This is the promise of the…
Sales transformation is all about people, process and product. That's according to BIA/Kelsey sales transformation guru Stacey Sedbrook. As discussed last week, people is a big one and sometimes requires hard decisions. But product is also critical. "Product is really the issue…
Transforming ad sales from legacy media to digital aint easy. This can be seen in the relatively low success rate among media companies that sell both (i.e. newspaper). Meanwhile the debate rages on: separate or combine digital and traditional ad sales…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But making this perennial challenge more complex is the need to establish or track down brand advertising…
One important trend we've followed closely is the compression of local search. Instead of search queries, results pages, links, listings and reviews, we're seeing an end-run directly to the action. Driven by macro-factors like smartphones, immediacy-oriented millennials, and the on-demand movement,…
Even as messaging apps and chat bots take over the world, people still have a biological urge to communicate by voice. This applies to commerce, especially where there is complexity. And complexity tends to happen in high-consideration, high-value products like…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways from a morning panel at the recent BIA/Kelsey BRANDS. To crack this code -- borrowing from the session's title -- some brands opt for…
Even as messaging apps and chat bots take over the world, people still have a biological urge to communicate by voice. This applies to commerce, especially where there is complexity. And complexity tends to happen in high-consideration, high-value products (i.e.…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways during the kickoff panel of the recent BIA/Kelsey BRANDS. But in this quickly changing world, many longstanding brand goals persist. Reaching the…
Location targeted mobile marketing is growing in adoption and excitement among brands. But... most continue to measure the wrong things. This was one of many takeaways from the mobile marketing session at BIA/Kelsey Brands. Following our coverage of the session…
In the sexy topic of on-demand, business models hinge on a decidedly unsexy feature: logistics. Logistical systems -- like Uber's matching algorithm -- connect buyer & seller and execute fulfillment or delivery of a service. This was the topic of a a…
Why do people opt for on-demand work? Does flexibility make up for the reported lower pay and uncertainty in scheduling? How will on-demand work be regulated, and at what level of government? At BIA/Kelsey NOW | Seattle, we looked closely…
Here's another fascinating session from Seattle NOW important to understanding the on-demand landscape, featuring Uber, HomeAdvisor and MasterCard. The rise of global logistics networks have begun to reshape local marketplaces, providing connections between on-demand customers and workers, as well as…
BIA/Kelsey NOW | Seattle, our second local, on-demand economy (LODE) conference, kicked off last Thursday with a short explanation of the emerging technical, design, demographic and work arrangements that are reshaping local markets. Senior analyst for LODE Mitch Ratcliffe set…
What will "phase II" of the local on-demand economy (LODE) look like, and what were the lessons learned from phase I? Among other things, we're seeing retraction, unicorn valuation adjustments, and an indication of which local service verticals make the…
What will "phase II" of the on-demand economy look like, and what were the lessons learned from phase I? Among other things, we're seeing retraction, unicorn valuation adjustments, and an indication of which local service verticals make the most sense…
Over the past year, Apple has quietly assembled search assets that could threaten to Google. That's a bold statement of course, but it's based on one big factor: Apple's ownership of the user touch point that positions its own apps…
Social media, video, apps, on-demand and millennials. These are just a few emerging trends and themes that will define the coming months and years of the local commerce universe. We kicked off our latest conference by unpacking these themes a…
At BIA/Kelsey SMB in September, we zeroed in on the trend that local isn't just about advertising and marketing... it's also software that helps local businesses operate. That can include payment processing, inventory, ecommerce and of course appointment scheduling. We…
