Brand-To-Local: It’s All About Co-op (video)

Brand-To-Local: It’s All About Co-op (video)

The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But making this perennial challenge more complex is the need to establish or track down brand advertising…

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Cracking The Brand-to-Local Code (video)

Cracking the Brand-to-Local Code (video)

The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways from a morning panel at the recent BIA/Kelsey BRANDS. To crack this code -- borrowing from the session's title -- some brands opt for…

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Seattle NOW Video: Localizing Global Logistics

Seattle NOW Video: Localizing Global Logistics

Here's another fascinating session from Seattle NOW important to understanding the on-demand landscape, featuring Uber, HomeAdvisor and MasterCard. The rise of global logistics networks have begun to reshape local marketplaces, providing connections between on-demand customers and workers, as well as…

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The Local, On-Demand Economy In 10 Minutes

The Local, On-Demand Economy in 10 Minutes

BIA/Kelsey NOW | Seattle, our second local, on-demand economy (LODE) conference, kicked off last Thursday with a short explanation of the emerging technical, design, demographic and work arrangements that are reshaping local markets. Senior analyst for LODE Mitch Ratcliffe set…

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Timify And The Rise Of SMB Appointment Booking

Timify and The Rise of SMB Appointment Booking

At BIA/Kelsey SMB in September, we zeroed in on the trend that local isn't just about advertising and marketing... it's also software that helps local businesses operate.  That can include payment processing, inventory, ecommerce and of course appointment scheduling. We…

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