The Kelsey Take: Newspapers by the Numbers

Summary Earlier this week, the NAA released its Q1 figures for the financial performance of the newspaper industry. The numbers tell the same old story: Print ad revenues are down, while online revenues saw double-digit percentage growth (although still a…

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Oodle Taps Into College Market

Classified aggregator Oodle has partnered with increasingly popular social network Facebook. A post on the Oodle blog last night from CEO Craig Donato goes into detail. This distribution channel for Oodle makes sense, given the classified activity that happens in…

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Oodle and iPoste Team Up

Classified aggregator Oodle has offered to integrate its listings into community site iPoste. The press release doesn't mention if listings will flow in the other direction, but they should based on Oodle's aggregation model. Classified aggregation is all about in/out…

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vFlyer Launches Widgets

vFlyer today announced a new line of "widgets" that companies and individuals can use to display products on their Web sites or blogs. Previously, vFlyer's main product was a multimedia-rich "virtual flier" that let anyone create a professional looking classified…

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AdStar Reaches Into Free Classifieds

Fresh off its partnership with Nokia, which we wrote about here and in this week's Local Media Journal, AdStar has partnered with classified aggregator Edgeio. Edgeio will use AdStar's software to offer print advertising upsells (on behalf of newspapers) to…

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NYT Lands a Monster of a Partner

AP reports (via WSJ Online) that The New York Times Co. and Monster.com are partnering to sell recruitment ads. This will bring the Monster brand to 19 of the publisher's sites (including NYTimes.com and Boston.com). There is little information given,…

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More on the Monster/NYT Deal

Following up on the previous introductory post on Monster Worldwide's partnership with The New York Times, there is a lot more that can be said about the deal and the quickly changing newspaper environment it both represents and contributes to.…

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NAA Day 2: Local Search

The highlight of Day 2 of the NAA show was a local search panel. The length of sessions (90 minutes) results in a lower number of sessions than I'm used to attending, but the quality has in most cases made…

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Newspaper News Bits

There have been lots of newspaper news and announcements in and around the NAA show so far, and I imagine much more to come. Here is a sampling:  LostRemote reports that The San Francisco Chronicle is experimenting with podcasts…

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Yell.com Broadens Brand

Yell.com, which calls itself the United Kingdom's local search engine, is working with Oodle.co.uk, a search engine for local classified advertisements, which will enable people who access Yell.com to post their own free advertisements on the site. While Yell is…

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