NPR to Take a Stab at Hyperlocal

National Public Radio is going to try anew to rev up hyperlocal on the Web sites of its affiliates, according to a paidContent.org interview with incoming CEO Vivian Schiller, who was recruited from a leadership position at NYTimes.com. Schiller is…

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Zillow Adds a Home Services Directory

With the real estate market in an indefinite doldrums, Zillow is transforming itself from an information provider about home sales to a full-service provider of information for home owners. The ad-supported service announced today that it is launching a Professional…

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Zillow Changes Self-Serve Ad Platform

Since launching self-service EZ Ads in April 2007, Zillow.com has set a new standard for simple-to-buy, one-price ads, and 13,000 (mostly) local advertisers responded. Typical ad spends were about $50. Now as Zillow begins to have its inventory sold to…

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