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Articles in the Classifieds Category

Classifieds, Online/Interactive, Verticals »

[7 Jul 2014 | No Comment | ]

There have been several game changers in local. One is Google search. Another is Yelp reviews. Another has got to be Craigslist.
Craigslist started out as a totally free community site focused on recruitment. In recent years, it has incrementally added paid sections – partly to make them more manageable and it is beginning to make …

Classifieds, E-Commerce, Social »

[22 Apr 2014 | No Comment | ]

image: Crowdsourcing.org
eBay generally focuses on helping things get sold. But it has never had a “wanted” section. Now it has tipped its toes into “wanted” via a new partnership between eBay Classifieds and Rewarder.
Rewarder, a San Francisco-based expert network, was founded two years ago by former Intuit/StepUp executive Kendall Fargo and backed by Granite Ventures. …

Classifieds, Mobile »

[8 Jan 2013 | No Comment | ]

Vertical sites such as AutoTrader, Cars.com, Zillow and Trulia that provide listings, services and features are seeing a large share of their user base move to mobile. But all-in-one classifieds sites in the mode of Craig’s List, Pennysaver, Recycler.com, newspapers and alt weeklies haven’t moved as fast to mobile.
Can a mobile all-in-one …

AT&T, Brand Marketing, City Guides, Classifieds, Conferences, Coupons/Deals, Funding, Google, Hyper-Local, ILM East, Mobile, News, online, Newspapers, Online/Interactive, Paid Search, SEM, SMBs, Social, User-Generated Content, Verticals, Video »

[7 Mar 2012 | No Comment | ]

Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers, which is playing a major role in Google’s vital local strategy, along with Google Places, …

AT&T, City Guides, Classifieds, Conferences, Coupons/Deals, Devices, Digital Out of Home, Google, Hyper-Local, Mobile, Online/Interactive, Social, Verticals, Video »

[19 Jan 2012 | No Comment | ]

ILM East is coming back to Boston March 26-28 with a lineup of doers and innovators who are transforming and redefining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon vice chair/AmEx board member/sports team owner/AOL mastermind), along with keynotes/interviews from Jason Calacanis, Leslie Berland, Jay Herratti, Michael Zimbalist and …

Classifieds, Coupons/Deals, Newspapers, Shopping, online »

[28 Dec 2010 | One Comment | ]

Shopping portals have moved beyond “federated search,” and now combine the best of daily deals, coupons, weekly ads and other promotional information in ways that are more efficient — and drive more shopping.
At the national level, Gannett’s ShopLocal.com has been moving in this direction for some time. At the local level, we’ve recently seen the …

Classifieds, Social »

[17 Nov 2010 | No Comment | ]

Group software seems obsolescent in the social revolution. Or is it?
A few weeks ago, John Battelle’s Federated Media acquired Big Tent, the women’s group enabler with 1.3 million users. It apparently plans to target women with very specific advertising.
Oodle, the mega-classifieds platform, has now followed course, buying Grouply, which is described by TechCrunch as “a …

Classifieds, International Markets »

[10 Nov 2010 | No Comment | ]

Last week I spoke at the annual gathering of the International Classifieds Media Association (ICMA) in Vienna, Austria. My colleague Peter Krasilovsky and I have had the pleasure of attending and speaking at this function in past years.
What I noticed this year is a definite reawakening in the classifieds business, which now sees itself surviving …

Classifieds, Verticals »

[10 Nov 2010 | 2 Comments | ]

India’s auto classifieds marketplace is heating up, as the country’s burgeoning middle class becomes more auto dependent. In August 2009, MotorExchange acquired CarTradeIndia.com, apparently leading to investment in MotorExchange by Canaan Partners.
Now, Axel Springer, the German media company, and the India Today group have acquired 70.4 percent in Carwale.com, a company that previously teamed up …

Classifieds, Verticals »

[26 Oct 2010 | No Comment | ]

AutoTrader.com is paying a reported $500 million to acquire the assets of Kelley Blue Book. The deal is expected to close by the end of 2010.
On the surface, the acquisition of KBB is fairly straightforward. While AutoTrader provides its own research for consumers to value cars and check out reviews, Kelley Blue Book is the …

Classifieds, Mobile, Verticals »

[20 Aug 2010 | No Comment | ]

Classifieds haven’t been especially enhanced by mobile apps — although it is nice to have them on the go when shopping for a car or a house. But Oodle keeps pushing the envelope with its effort to bring the world of social media to classifieds.
The classified site, which also acts as a platform for clients …

Classifieds, Conferences, Verticals »

[22 Jul 2010 | One Comment | ]

We’re taking part in a good webinar next Tuesday at 10 a.m. Pacific dedicated to the acquisition and retention of vertical classified advertisers. The webinar is hosted by ATG, which provides a wide range of commerce tools for SMBs.
I will provide the lay of the land in classified trends followed by a case study …

Classifieds, Conferences »

[13 Jul 2010 | No Comment | ]

Craigslist Founder Craig Newmark made another of his regular visits to Brad Inman’s stage at Real Estate Connect today, which is taking place in San Francisco. Newmark, who humbly refers to himself as working in customer service, noted that Craigslist is now in 70 cities and receives more than 50 million unique visitors a month. …

Ad Sales, Ad Sales, National, Classifieds, Verticals »

[9 Jul 2010 | 4 Comments | ]

Zillow announced today that it will power Yahoo’s “for sale” listings, in much the same way that Cars.com powers Yahoo’s new and used cars listings. Zillow typically carries 4 million-plus listings. The announcement spearheads a slew of online real estate announcements prior to next week’s Inman Real Estate Connect conference (which I am attending).
The enhanced …

Classifieds, Verticals »

[1 Jun 2010 | 10 Comments | ]

EBay’s newly branded “eBay Classifieds” — formerly known as Kijiji — is being repositioned to better leverage eBay’s capabilities, according to U.S. GM Martin Herbst, who spoke to us for a new report that we’ve just issued in BIA/Kelsey’s Marketplaces program.
EBay potentially brings its vaunted user feedback system to the table, as well as its …

Ad Sales, Ad Sales, National, Classifieds, Verticals »

[29 Apr 2010 | No Comment | ]

Cox Enterprises reports that AutoTrader.com’s revenue declined three percent from 2008 to 2009,but increased its total revenue by one percent to $629 million, largely due to the addition of print operations formerly managed by AutoTrader Publishing.
The company considers its results very positively, given overall automotive advertising results that it says were down by 15-20 …

Classifieds, Verticals »

[26 Apr 2010 | One Comment | ]

Craigslist has always been murky about revenues, and remains a free site for most categories. It only charges a commercial rate for recruitment, with listings costing just $25 in 17 markets and $75 in San Francisco. Fees for apartment listings (in New York) and “adult and therapeutic services” ads fit into the nominal fee category, …

Classifieds, Google, Mobile »

[15 Apr 2010 | One Comment | ]

There was a time when it looked like eBay would replace garage sales — or the Goodwill box. But putting things up for sale was probably too much work. In fact, garage sale postings in 2009 were up 80 percent on Craigslist last year.
Craigslist, Oodle and PennySaver have been among the leaders in online listings. …

Classifieds, Mobile, Verticals »

[7 Apr 2010 | No Comment | ]

Trulia, which is ranked a Top 7 real estate site by comScore, has followed the lead of Realtor.com and Zillow and added rentals to its site. The rentals section features all Trulia’s functionality, such as neighborhood information, mapping and ratings information, and filters for relevant searches such as “pets allowed.”
The site also offers “search on …

Classifieds »

[30 Mar 2010 | No Comment | ]

More than a year after it became apparent that it would do so, eBay has finally killed the Kijiji brand in the U.S., and rebranded its efforts as “eBay Classifieds.” The rebranding, which does not affect more established Kijiji-branded sites in several international markets, is accompanied by a cleaner interface and some new features, including …