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Yelp Integrates Event Listings in 10 Cities

Yelp has added events to its listings, maps and user reviews in 10 cities -- San Francisco, New York, Los Angeles, Boston, Seattle, San Jose, Austin, Chicago, Washington D.C., and San Diego. The feature includes a landing page for each…

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Peter Horan’s Grand Canyon of Local

We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…

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Peter Horan's Grand Canyon of Local

We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…

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Citysearch Expands Menu of Features

Citysearch earlier this week announced it will partner with MenuPages to integrate its menu content into local restaurant listings. I finally got the chance to catch up with Rob Angel, Citysearch VP of merchant products, yesterday to ask what this…

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Bill Day: ‘My Role as Marchex’s Chief Media Officer’

Web exec Bill Day, who formerly led WhenU (a behavioral targeting  firm), About.com and Prodigy, was announced yesterday as Marchex’s new chief media officer (an interesting title). The position is a new one for the publicly owned company, which isn’t…

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YP.com Follows Move Away From Yellow Pages Name

YP.com’s shareholders overwhelmingly approved the decision to adopt the LiveDeal name. According to the recent press release, “YP Corp.'s interest in a name change is a reflection of the company's continuing commitment to building a first-of-its-kind hyper-local, Web 2.0 marketing…

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CityVoter Bets on TV Partners for Review Site

With the probable exception of Yelp, standalone review sites haven’t figured out a way to make money. In the past year, Insider Pages was sold off to Citysearch, and Judy’s Book, famously, changed its model to coupons. So why would…

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You Have How Much Traffic? BS!

OK. Here is the truth. As an analyst, you become quite the connoisseur of hockey stick graphs. “I do like the way the chartreuse in the bar chart plays off the light and complements your logo.” I heard that in…

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Paul Levine Has Left the Building

Paul Levine has resigned his position as GM of Yahoo! Local to take the VP of marketing slot at AdBright, a Sequoia Capital backed ad marketplace. Jennifer Dulski will be taking over local responsibilities as group vice president and general manager,…

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Fisher’s Goals for ‘PanLocal’ (and Pegasus)

We’re always looking to identify TV station groups that really get it and are going to push hard to compete for local traffic and advertisers online. Is Fisher Communications the one? Last week, Fisher – a publicly traded, Seattle-based owner…

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Local.com Buys PremierGuide, Adds 350 Sites

Local.com will get wide distribution among small newspapers via its $2 million acquisition of PremierGuide, which provides local search services to 350 sites, including the twin powers of CNHI and Gatehouse. It also gets into The Washington Post and a…

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Localized Social Network for Girls Launches

Jitter Fingers, a social network for teen and “tween” girls looking for a secure and focused environment (i.e., away from the predators who lurk in MySpace), has launched a local beta version in Los Angeles. It expects to eventually launch…

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Potts Does a ‘Final Word’ on Backfence

Backfence cofounder Mark Potts has done a “final word” on Backfence. The post is a good catch-all, but contains no revelations. Don’t look for much second-guessing of the company’s strategy, either – although he clearly wishes he could have ridden…

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Tribune Extends City Guides to L.A. and N.Y.

Tribune Interactive has added Los Angeles to its list of Metromix city guides, which also include Chicago, Orlando and Baltimore. Next week, it will add New York City as well. Eventually, Tribune aims to have the Metromix brand in all…

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Backfence Shuts Down

Backfence announced June 29 that it is shuttering its 13 community sites, which were in the D.C. area, Illinois and Northern California. The ambitious site raised an initial round of $3 million but never had high penetration in its communities…

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Superpages Wins Kudos for Redesign, Ad Policies

Superpages.com is getting good reviews from the ad community for new directions it is taking with its redesign (clean), ad serving formats (based on relevancy, performance and bidding) and its overall effort to update itself for a Google-centric marketplace (where…

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LocalGuides.com: Rethinking ‘Local Social,’ 2007

As my colleague Neal Polachek noted in an earlier post, Local Matters this week launched a new beta version of Localguides.com, the local relocation and travel service originally known as areaguides.com that it purchased a couple of years ago, reportedly…

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Localguides.com Launches

Local Matters today launched its localguides.com beta. The site will focus on delivering a richer local search experience. It was clear when I saw the site earlier this year that CEO Perry Evans and team spent considerable time and energy…

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NBC-U Launches Local City Site

NBC-Universal has unveiled DigPhilly, a city site designed to complement WCAU 10, an owned- and-operated station (and the homebase for the president of NBC O&Os). The site is serving as a template for NBC-U's other O&Os, so the stakes are…

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