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Articles in the Blogging Category

Blogging, SMBs, Social »

[31 Jan 2011 | One Comment | ]

Today I am excited to announce that BIA/Kelsey has greatly enhanced its focus on social media to include dedicated coverage on our Local Media Watch blog and a new Continuous Advisory Service called Social Local Media.
BIA/Kelsey Analyst Jed Williams and BIA/Kelsey Associate Andrew Shotland, a.k.a. the Local SEO Guy, are teaming up to lead our …

Blogging, News, online, Online/Interactive »

[7 Dec 2010 | No Comment | ]

At ILM:10, SB Nation CEO Jim Bankoff revealed that his fleet of brand-based online sports communities is now experimenting with high school sports through the launch of a Washington, D.C., trial site (part of DC.SBNation.com) that will “test if the model scales to that level.”
The competition in the digital sports space — with CBS, Comcast, FOX, Yahoo and …

Advertising Networks, Blogging, Hyper-Local, Online/Interactive, Television, Local »

[2 Dec 2010 | 3 Comments | ]

TBD.com, the Washington, D.C., hyperlocal news site branding the online operations of Allbritton Communication’ WJLA-TV and Newschannel 8 under the TBD umbrella, is tabling its local ad network, citing limited advertiser interest.
The site currently has agreements with more than 200 blogs and local sites (up from 120 at launch in August) to link to their work …

Blogging, Hyper-Local, Online/Interactive, SMBs »

[9 Nov 2010 | No Comment | ]

Since its origin as an exclusively online newspaper drawing together the work of dozens of community blogs and contributors, The Sacramento Press has since diversified well beyond its pure publisher roots, complementing its core with a local advertising network, a daily deals platform and an emerging social media consulting practice. As a result, cofounders Ben Ilfeld …

Blogging, Verticals »

[8 Nov 2010 | No Comment | ]

SB Nation (Sports Blog Nation) presents a fan-centric, highly verticalized (i.e., local) view of sports from dozens of bloggers. The site has completed a new $10.5 million “C” round of funding, pushing it past the $23.5 million mark.
The new round is led by Khosla Ventures, and includes Accel Partners and Comcast Interactive Capital, which …

Advertising Networks, Blogging, Coupons/Deals, Hyper-Local, Listings Providers, Local, News, online, Online/Interactive, Verticals »

[28 Sep 2010 | 2 Comments | ]

As “the media capital of the world,” New York is rife with daily newspapers, high-culture magazines and lifestyle publications, yet Trevor Sumner says he had “no idea what was going on in my neighborhood. I couldn’t even keep up with restaurants in the East Village.” That lack of district-level information inspired NearSay, a start-up site …

Ad Sales, Advertising Networks, Blogging, City Guides, Hyper-Local, News, online, Newspapers »

[2 Aug 2010 | One Comment | ]

The Sacramento area is fast becoming Ground Zero for local blog networks. McClatchy’s Sacramento Connect, a project carved from The Sacramento Bee, is a content connector for 70+ area blogs and Web sites. It started incubating last summer and was fully in place by March.
Connect, which is subtitled “best of the local Web,” can …

Blogging, Contextual Advertising, User-Generated Content »

[1 Jul 2010 | One Comment | ]

Praized Media, recognizing that social-based media has largely moved from the blogosphere to social media sites during the past two years, has now rolled out “Needium,” a new semantic search site that crawls Facebook and Twitter for specific leads.
“A lot of the conversation in blogs now occurs on Twitter and Facebook,” says cofounder Sebastian …

Ad Sales, Blogging, Hyper-Local, Television, Local, Video »

[15 Jun 2010 | One Comment | ]

DataSphere, which creates hyperlocal blogs and sells advertising packages to small businesses on behalf of local broadcasters, will now do the same for Gannett Broadcasting,
The deal initially covers ten of Gannett Broadcasting’s 19 markets, including Atlanta, Washington D.C., Tampa, Buffalo, Sacramento, Grand Rapids, Little Rock, Portland, ME and Macon, GA. Gannett is keeping the …

Ad Sales, Blogging, General Marketing, Online/Interactive, SMBs, Social, User-Generated Content, Web 2.0, Yellow Pages, European, Yellow Pages, Independent, Yellow Pages, Internet »

[11 May 2010 | 2 Comments | ]

I recently attended a webinar hosted by SalesBlogcast that featured social media company BizBrag. My reason for attending was to learn how small and medium sized-businesses can take advantage of social media. Based on our Local Commerce Monitor research, 32 percent of SMBs said they plan to use a social site, while 31 percent indicated …

Blogging, News, online, Newspapers, Online/Interactive, User-Generated Content »

[27 Apr 2010 | 5 Comments | ]

The local and community news “aggregator” space is poised to become increasingly important. Local news staffs, obviously, are being whittled away with the declining economics of local news. But there is more local content than ever, via blogs, pro/amateur content, reviews and other sources.
Already, the aggregator space is well populated by sites such as Topix.net, …

Blogging, Hyper-Local, News, online, Newspapers, User-Generated Content »

[26 Apr 2010 | No Comment | ]

Outside.in, a major aggregator of local blogs, has begun the integration with CNN that was announced last December at our Interactive Local Media conference in L.A. First up is integration with CNN’s home page, weather page and profile page. On the home page, users can click on Local Weather & News in the right sidebar, …

Ad Sales, Blogging, Google, Paid Search, SEM, SMBs, Social, User-Generated Content »

[16 Feb 2010 | No Comment | ]

Yodle, the third-party SMB reseller, has now divided its business into “Yodle Sponsored” and “Yodle Organic.” The formation of the latter division, which has been live for a month with 150 clients, is a recognition that SMBs are increasingly relying on organic search as much as paid search — and they need help driving exposure …

Blogging, Conferences, Online/Interactive »

[15 Dec 2009 | No Comment | ]

Special thanks to the 60 speakers and 515 attendees who made the ILM:09 conference such a great learning and socializing experience. Among the 85 conferences produced by John and Pam Kelsey and their team (including myself), we think it might have been one of the best.
In addition to the excellent, on-the-spot coverage of the event …

Blogging, Mapping, Newspapers, Online/Interactive »

[19 Feb 2009 | No Comment | ]

The Los Angeles Times today debuted “Mapping L.A.,” an online effort to map 87 distinctive neighborhoods in the sprawling Southland. For the paper, the designation of neighborhoods goes beyond civic duties. Not only does it intend to base news stories around them, but also hyperlocal marketing, advertising and blogging effortsl.
The initial cut of Mapping L.A.’s …

Blogging, Newspapers, Online/Interactive »

[22 Jan 2009 | No Comment | ]

The New York Times covers a new daily news provider called The Printed Blog that’s building a new model based on what it hopes to be the best of online and offline distribution. As its name implies, this will involve the production of daily print publications with content taken from blogs.
Many questions come to mind, …

Blogging, Funding, Hyper-Local, Online/Interactive »

[20 Jan 2009 | No Comment | ]

Placeblogger, a 2007 recipient of $220k from the Knight News Challenge, has recently been revamped by its founders to encourage more personal interaction. Why? Location-based blogging without the context of a person is just kind of stale, says founder Lisa Williams, a longtime blogger of hometown Watertown, Massachusetts, and previously an analyst at The Yankee …

Blogging, Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print »

[8 Jan 2009 | No Comment | ]

The Yellow Pages Association has launched its own blog, apparently to add its voice to the ongoing blogosphere debate on the future of Yellow Pages.
The blog’s first post from YPA President Neg Norton explains the rationale for the blog this way, “We’re seeing so much interest in the Yellow Pages industry and where we’re headed …

Blogging, Online/Interactive »

[5 Jan 2009 | No Comment | ]

A new online source for local search news and viewpoints launched today. Known as Local Search News, it was started by local SEO guru Steve Espinosa.
Espinosa will supply most of the content on a daily basis and tap outside perspectives for guest columns. We supplied one for the site’s launch, as did CitySquares CEO Ben Saren …

Blogging, Online/Interactive »

[29 Oct 2008 | One Comment | ]

Buzz tracking software firm BuzzLogic released a report yesterday, administered by Jupiter Research, which affirms the role of blogs in influencing purchasing behavior. These data come at a key time for BuzzLogic’s story, when Madison Avenue remains somewhat wary about advertising on blogs.
The survey “Harnessing the Power of Blogs” (n=2000) reported an overall 300 percent …