This is the latest in BIA/Kelsey's Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover. _______ Local ad revenues will hit $146.3 billion this year, growing to $172.2 billion by 2020.…
Call commerce continues to be one of the most under-recognized areas of the smartphone era. As we keep saying, calls are the new click -- influencing more than $1 trillion in U.S. consumer spending. Besides the macro drivers (usage patterns, advertiser…
What will "phase II" of the local on-demand economy (LODE) look like, and what were the lessons learned from phase I? Among other things, we're seeing retraction, unicorn valuation adjustments, and an indication of which local service verticals make the…
Location based mobile advertising is a hot topic these days. But what is it exactly? More importantly, what's its dollar value? These are key considerations at a time when figures are being thrown around the blogosphere haphazardly. What is meant…
Social sharing, messaging apps, and buy buttons: these are a few emerging trends replacing longstanding forms of local marketing such as search and websites. These have been core topics in BIA/Kelsey coverage lately, and were synthesized in a recent presentation I…
What happens to search when the browser is no longer the front door? As engagement migrates to mobile, users’ front door is predominantly apps instead of the search-centric web. This is the topic of a recent BIA/Kelsey report, Mobile Local…
Search strategies continue to shift as more and more activity comes through the mobile front door. Google launched Enhanced Campaigns to tackle that reality, while Google Now is a play at push-based content. In a presentation last week, I went through…
We continue to see a shift from active search to passive discovery as smartphone usage itself grows. That's especially true with local search, given that portability, location awareness and use case are more conducive to push-based content. The ways in…
Apple Pay won't have the near term transformative effect on proximity payments that everyone seems to think. It will get there eventually, as "chicken & egg" hardware compatibility issues work themselves out in 2015. In the meantime, in-app payments will…
What are the top trends in location based mobile content and ads? I tackled this question last week during a presentation at Mobile Marketer's Mobile Research Summit in New York. You can see a recorded version of the presentation below (slides…
Push alerts are becoming an increasingly important flavor of mobile marketing. This has culminated from lots of mobile macro factors like the sheer size of app marketplaces, and the competition for active engagement from increasingly fleeting users. This has caused…
