Analyst Workshop: Local Ad Revenues Reach $146 Billion

Analyst Workshop: Local Ad Revenues Reach $146 Billion

This is the latest in BIA/Kelsey's Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover.  _______ Local ad revenues will hit $146.3 billion this year, growing to $172.2 billion by 2020.…

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BIA/Kelsey Workshop: Mobile Search

Search strategies continue to shift as more and more activity comes through the mobile front door. Google launched Enhanced Campaigns to tackle that reality, while Google Now is a play at push-based content. In a presentation last week, I went through…

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