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What Do SMBs Want from Sales?

Deliver on Promises It's not surprising that the top characteristic SMBs said they want from their local sales person is that they deliver on what they promise. While sales is not fulfillment, when setting expectations with SMBs there should be a…

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SMB Data Point of the Week: Ad Spending Drops

Ad spending is dropping for Core* SMBs according to BIA/Kelsey's Local Commerce Monitor™ (LCM) survey. BIA/Kelsey research director, Steve Marshall attributes the drop to two main causes: Increased use of digital media Increased use of social media Though we've tracked steady growth in SMB digital…

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BIA/Kelsey Insight Paper: Social Sharing Goes Local

One of the emerging mobile use cases is sharing multimedia through social graphs. We're talking pictures over Instagram, location check-ins over Facebook, and video snaps over Snapchat. It's especially prevalent among increasingly buying-empowered millennials. The technology macro-environment is also driving…

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