Healthcare Advertising Spend To Reach $10.85 Billion In 2017

Healthcare Advertising Spend to Reach $10.85 Billion in 2017

BIA/Kelsey’s newest report "Insights into Local Advertising — Healthcare Vertical" examines local media spending trends and consumer media usage habits in the healthcare category. You can read an excerpt from the report’s executive summary below. A complimentary full executive summary is available for download from our estore.…

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Programmatic TV Is Coming To Local

Programmatic TV is Coming to Local

How soon will programmatic TV come to local? We estimate it will impact buying in a significant way sometime over the next 18-24 months. This is the topic of a new BIA/Kelsey insight paper: Looking Ahead to Programmatic in Local TV in…

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