Programmatic TV Is Coming To Local

Programmatic TV is Coming to Local

How soon will programmatic TV come to local? We estimate it will impact buying in a significant way sometime over the next 18-24 months. This is the topic of a new BIA/Kelsey insight paper: Looking Ahead to Programmatic in Local TV in…

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What Do SMBs Want From Sales?

What Do SMBs Want from Sales?

Deliver on Promises It's not surprising that the top characteristic SMBs said they want from their local sales person is that they deliver on what they promise. While sales is not fulfillment, when setting expectations with SMBs there should be a…

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