AT&T Backs Off N.C. White Pages Plan

AT&T Advertising & Publishing's effort to assuage environmental concerns in North Carolina by curtailing print residential White Pages distribution has fizzled out as utility commissioners in that state have balked at the plan. The Raleigh News & Observer reported today…

Read More

AT&T Backs Off N.C. White Pages Plan

AT&T Advertising & Publishing's effort to assuage environmental concerns in North Carolina by curtailing print residential White Pages distribution has fizzled out as utility commissioners in that state have balked at the plan. The Raleigh News & Observer reported today…

Read More

AT&T's Dennis Payne to Retire

After 33 years of working in the directory business, Dennis Payne has been a firsthand witness to the changes and evolution in the industry. Denny began working for Southwestern Bell Telephone Co. as a directory sales rep in Kansas City…

Read More

AT&T’s Dennis Payne to Retire

After 33 years of working in the directory business, Dennis Payne has been a firsthand witness to the changes and evolution in the industry. Denny began working for Southwestern Bell Telephone Co. as a directory sales rep in Kansas City…

Read More

Paul Levine Has Left the Building

Paul Levine has resigned his position as GM of Yahoo! Local to take the VP of marketing slot at AdBright, a Sequoia Capital backed ad marketplace. Jennifer Dulski will be taking over local responsibilities as group vice president and general manager,…

Read More

YPC Unveils New Look

Earlier this week Yellowpages.com officially launched a new and improved site (which had been in beta for some time), expanding further on a look launched late last year. The new version aims to enhance the overall visual appeal and, more…

Read More

Idearc Gets in Free 411 Game

Yesterday, Idearc Media and Jingle Networks announced a partnership that counters AT&T's foray into the free DA business with its 1-800-YellowPages product. According to yesterday's announcement, Idearc's performance-based advertisers will receive additional exposure to buyers via Jingle's 1-800-FREE411 service. It…

Read More

Listing Soup

In the San Diego edition of AT&T’s White Pages, a minor alphabetical error has some business owners seeing red. According to SignOnSanDiego.com, the latest edition of the San Diego business White Pages ran into trouble with listings beginning with the…

Read More

The iPhone and Local Search

Summary The New York Times today continues the ongoing discussion of the iPhone's potential as a game changer and its possible shortcomings. It brings up the challenge that could arise in getting consumers accustomed to a radically different interface that…

Read More