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Articles in the AT&T Category

AT&T, Mergers & Acquisitions, Online/Interactive, Yellow Pages »

[10 May 2012 | One Comment | ]

AT&T has finalized the sale of 53 percent of its Yellow Pages operation to the private equity firm Cerberus Capital, which has launched YP Holdings LLC. The new company will be led by newly appointed CEO David Krantz, who had been running AT&T Interactive, the digital arm of AT&T’s directories business.
The remainder of the leadership …

AT&T, Mergers & Acquisitions, Online/Interactive, Yellow Pages »

[8 Mar 2012 | One Comment | ]

Bloomberg News is reporting today that AT&T is close to a deal to sell a majority stake in its Yellow Pages operation (AT&T Advertising Solutions, the world’s largest directory company, in a deal that prices the business at US$1.5 billion. This price works out to a multiple of 1.5X EBITDA. AT&T is expected to hang on …

AT&T, Brand Marketing, City Guides, Classifieds, Conferences, Coupons/Deals, Funding, Google, Hyper-Local, ILM East, Mobile, News, online, Newspapers, Online/Interactive, Paid Search, SEM, SMBs, Social, User-Generated Content, Verticals, Video »

[7 Mar 2012 | No Comment | ]

Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers, which is playing a major role in Google’s vital local strategy, along with Google Places, …

AT&T, City Guides, Classifieds, Conferences, Coupons/Deals, Devices, Digital Out of Home, Google, Hyper-Local, Mobile, Online/Interactive, Social, Verticals, Video »

[19 Jan 2012 | No Comment | ]

ILM East is coming back to Boston March 26-28 with a lineup of doers and innovators who are transforming and redefining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon vice chair/AmEx board member/sports team owner/AOL mastermind), along with keynotes/interviews from Jason Calacanis, Leslie Berland, Jay Herratti, Michael Zimbalist and …

AT&T, Call Monetization, DMS'11 »

[21 Sep 2011 | 3 Comments | ]

Capping off the first day of DMS ’11 and the Performance Media SuperForum was a one-on-one session with David Read, director of Pay for Performance of AT&T Advertising Solutions, and BIA/Kelsey moderator Charles Laughlin. Read talked specifically about how AT&T has integrated pay-per-call into the local sales channel. While it has been successful, Read said …

AT&T, Coupons/Deals »

[20 Sep 2011 | No Comment | ]

AT&Ti Deals are now in Atlanta, Dallas and Los Angeles, and will likely be launching deals offerings in 10 markets by the fourth quarter of 2011, according to AT&Ti VP of Business Development Todd Rose, who was speaking at DMS ’11 in Denver. By “early 2012, there will tentatively be a few dozen. The timetable …

AT&T, Coupons/Deals, SMBs, Yellow Pages, Yellow Pages, Internet »

[18 Jul 2011 | No Comment | ]

David Krantz, president and CEO of AT&T Interactive, announced the launch of AT&T’s “Deal of the Day” program this afternoon at the BIA/Kelsey Deals 3D conference. The program is being offered initially in three markets: Atlanta, Dallas-Ft. Worth and Los Angeles.
Krantz emphasized that deals are a natural extension of local advertising. Ergo, a full-line local …

Advertising Networks, AT&T, Mobile, Online/Interactive, Yellow Pages »

[12 Jul 2011 | No Comment | ]

AT&T Interactive announced this week the launch of in-app ads on its mobile ad network, an extension of YP Local Ad Network. In-app local ads are served within mobile apps based on a user’s location. Earlier this year, AT&T Interactive piloted in-app advertising and reported generating more than 750 million local ad impressions in three months. …

AT&T, Mobile, Online/Interactive »

[19 Jun 2011 | No Comment | ]

I don’t know about you, but I’m not sure my glasses are working anymore. Every morning, I find myself cleaning my glasses as I skim the huge number of news bites about local commerce and media. The nicely drawn lines that used to separate awareness media from directive media aren’t so crisp anymore. The boundaries …

AT&T, Conferences, Coupons/Deals, Microsoft, Shopping, offline, Shopping, online, SMBs »

[9 Jun 2011 | 3 Comments | ]

The Deals space is so hot, yet there are many unanswered questions about it. We know it will be big, but who really knows what it is going to look like 18 months from now?
With that in mind, we have developed a brand-new addition to our regular conference schedule: Deals 3D, a day-and-a-half event taking …

AT&T, SMBs, Verticals »

[21 Mar 2011 | One Comment | ]

Chuck Lee, AT&T’s executive director of Internet Ad Solutions, has a casual yet matter-of-fact way of delivering messages that stick. Based on results from the recent Vertical Shopper Study that AT&T commissioned, his message to the ILM East audience was clear: “You gotta know what people are looking for when you market.” The study highlights that …

AT&T, Coupons/Deals, Social, Yellow Pages »

[6 Mar 2011 | No Comment | ]

The Wall Street Journal reported this week that AT&T Interactive will join the growing list of directory companies to launch a daily deal site. AT&T Interactive CEO David Krantz told The Journal that he believes AT&T could be “fast followers” and that there is still ample opportunity in the daily deals space, initially popularized by …

AT&T, Financial Results, Yellow Pages »

[21 Oct 2010 | One Comment | ]

It’s Yellow Pages earnings season again. AT&T is usually among the first out with its results, and the latest numbers show a worsening picture for its Advertising Solutions business, which includes print Yellow Pages and yp.com. The results are compounded by very modest growth in Internet revenues, an area that AT&T is counting on to stabilize the …

AT&T, Online/Interactive »

[15 Sep 2010 | No Comment | ]

Today at DMS, an executive interview with Ken Ray, VP and CMO of AT&T Advertising Solutions, revealed some of the inner workings of the media giant and its technology roadmap.
“When people ask me to explain AT&T, my answer is what we are doing this week,” he told BIA/Kelsey President Neal Polachek on stage. The dynamic …

AT&T, Online/Interactive, Yellow Pages »

[20 Aug 2010 | No Comment | ]

AT&T Interactive has launched a substantial redesign of its YP.com online directory with the aim of making the site an easier and more compelling user experience, with a clear theme around supporting consumer lifestyles (hence its structure of Eat, Play, Live). AT&T is touting several features of the new design, which they say has been …

AT&T, Online/Interactive, Yellow Pages, Yellow Pages, Internet »

[20 Aug 2010 | 3 Comments | ]

AT&T Interactive has launched a substantial redesign of its YP.com online directory with the aim of making the site an easier and more compelling user experience, with a clear theme around supporting consumer lifestyles (hence its structure of Eat, Play, Live). AT&T is touting several features of the new design, which it says has been vetted extensively in …

AT&T, Financial Results, Yellow Pages »

[23 Jul 2010 | No Comment | ]

Earnings results from global Yellow Pages companies are starting to trickle in, and so far, 2010 looks a lot like 2009, or worse.
AT&T Advertising Solutions posted first-half revenues of US$2,048 million, down 16.7 percent from the same period in 2009. At the same point in 2009, revenues were down 11.5 percent. The company reported …

AT&T »

[9 Jun 2010 | No Comment | ]

AT&T Advertising Solutions had decided to stop publication of five Florida directories: Tampa, Clearwater/St. Petersburg, Polk, West Pasco and Sarasota. In each of these market, AT&T is the competitive publishers, with either DexOne or SuperMedia being the incumbent. AT&T had expanded into these markets several years ago to take advantage of its presence in contiguous …

Ad Sales, AT&T »

[29 Mar 2010 | 4 Comments | ]

The Berry Co., the SMB sales giant with 260,000 SMB clients, has partnered with Yodle for Web site creation and search engine marketing and optimization. The deal gives Yodle access to Berry’s 42-state reach and 885 print publications. Yodle, which is in something of a horse race with SMB resellers such as ReachLocal, …

AT&T, Social, User-Generated Content »

[5 Mar 2010 | No Comment | ]

AT&T Interactive has put up a beta version of its new Buzz.com site dedicated to eliciting positive social recommendations and answers to questions from friends, friends of friends and throughout the Buzz site (which, unfortunately, may get confused with Google Buzz, which was developed after AT&T had announced plans for Buzz.com.)
The site’s main purpose is …