More and more, people are looking at what Google can’t (or won’t) do. One thing Google isn’t doing is selling a lot of ads on a hyperlocal basis. If you look for a plumber in Tribeca, you are likely to…
The CBS-TV owned and operated stations are making a pitch to local bloggers and hyperlocal sites to add value to their sites with various news headline and video widgets, and take a share of ad revenues. The CBS effort to…
Spot Runner has gone into the local reseller channel in a major way by acquiring Weblistic, a company headed by Ketan Shah (and whose president is Yellow Pages Commando Dick Larkin). The company has 50 employees and is headquartered in…
Google’s Print Ads program, which sells contextual display space in print newspapers, is now working with 750 newspapers, according to Stephanie Davis, Print Ads head of publisher development. Davis was speaking on a panel at this week’s NAA Marketing conference…
Local.com, which has previously relied on third-party sales, is going direct in a big way. The company has outsourced contracts for 50 salespeople, up from 10. “We plan to ramp sales staff to several hundred this year,” says CEO Heath…
A new national newspaper network has been set up by Gannett, Tribune, New York Times Co. and Hearst Newspapers, representing 37 of the top 40 U.S. markets. The network, Quadrant One, will compete (or extend) McClatchy’s RealCities; the NAA’s National…
AOL and Citysearch announced a deal today wherein Citysearch content will be distributed throughout the AOL network. According to what AOL told us, this will play out in a few different ways. AOL will infuse Citysearch editorial reviews, user reviews,…
Newspapers increasingly see an opportunity to sell SEO/SEM solutions to local advertisers. Such efforts probably began in earnest last year with members of the Yahoo! consortium using Yahoo!’s platforms. Others have been working with WebVisible and other resellers on a…
After writing about the cautious progress of publishers adopting Web 2.0 tools and approaches, I came across the introduction of a "wiki" approach to directories recently launched in the U.K. called Brownbook. Officially launched this week, Brownbook describes itself as…
Today’s big news is Microsoft's unsolicited takeover bid for Yahoo!. The $44.6 billion bid represents a 62 percent premium on Yahoo!'s closing stock price yesterday, which was affected by Yahoo!’s depressing earnings announcement, in which Yahoo! said it would lay…
In a significant development, AT&T’s Yellowpages.com is replacing Yahoo! Local Search for AT&T’s broadband and Internet customers. It is a move that will greatly enhance Yellowpages.com’s position in the space. The company recently told analysts it expects to attract 2 billion…
When it comes to small businesses on the Web, is it really only about video? AdReady, a new Seattle-based company started by Classmates.com alum and backed by Madrona and Bain Capital, thinks banners are really where the impact is. Local…
Idearc Media announced today that Superpages will feed ads into the Marchex advertising network, Enhance Interactive. This clearly increases distribution for Superpages, thus strengthening the value it can provide its advertisers. For Marchex it's also a win, in that…
Yellow Pages Group Canada has signed an agreement with Copernic, owners of Mamma.com, to supply local Canadian advertiser listings to the mamma.com search engine. According to the press release from Copernic, "The agreement means local search queries will be served…
Microsoft Canada Co. and Yellow Pages Group Canada announced that Microsoft Virtual Earth mapping software is now available on YellowPages.ca. The software licensing deal allows YPG to provide a more robust map experience for users. It will also enable the…
Linkedin has become a valuable resource for connecting business professionals. Recently Linkedin has added a professional services feature that allows members to share their business contacts in specific service categories. The new “Services” tab allows users to find people via…
Small-town newspapers and radio stations sometimes get into businesses that media companies in larger markets rarely do. They publish directories, develop Web sites, provide Internet access -- you name it. Thousands of newspapers are still family-owned. Increasingly, though, more are controlled…
Local small-business advertising has been largely synonymous with Yellow Pages. But a compelling case for the rise of classified-and-vertical marketplaces is made by Oodle CEO Craig Donato. (It is a position that we obviously admire, having just launched our Marketplaces…
CBS Radio will begin selling inventory for audio and video ads across all its stations in a three-year deal it has signed with New York City-based TargetSpot, an 18-person specialized agency run by Kanoodle vet Doug Perlson. Union Square Ventures’…
CBS Radio will begin selling inventory for audio and video ads across all its stations in a three-year deal it has signed with New York City-based TargetSpot, an 18-person specialized agency run by Kanoodle vet Doug Perlson. Union Square Ventures’…
