Cox Enterprises has announced that it is putting most of its newspapers on the block, as well as Valpak, its direct mail giant. Newspapers, TV and radio currently now make up just 20 percent of the company’s revenues as it…
Real Cities, the national ad network owned by McClatchy, has been sold to fast rising Centro. Or at least, the Real Cities brand has been sold, along with access to Real Cities’ list of 250 national advertisers. The network’s local…
Freedom Interactive President Michael Mathieu is leaving to be CEO of YuMe Networks, which is sort of positioned as the “DoubleClick of video.” YuMe is a privately held company headquartered in Redwood City, California, and backed to the tune of…
Local.com said during an earnings call today that it now has 3,500 direct advertisers, largely sold by a team of 100 outside sales personnel. It has also reached a plateau of more than 18 million monthly unique visitors from organic…
The 32-company-strong Yahoo Newspaper Consortium, which covers 41 percent of Sunday newspaper circulation, has 700 to 900 reps selling Yahoo inventory, with a couple of the newspapers selling more than $1 million in annual inventory, reports Yahoo's Lem Lloyd, who…
Over the past two months, we have been talking with sales reps in a variety of local media outlets who are selling search engine marketing. While we feel like some sales organizations are making headway in selling a significant volume…
Ad agencies look at a number of factors when they’re placing local media, such as “reach,” “targeted,” “easy,” “CPMs,” “environment,” “contextual,” “behavioral” and “geo-centric,” said Shawn Riegsecker, CEO of Centro, who was speaking at this week’s ShopLocal summit in Chicago.…
As first reported by us on July 3, Gannett has purchased the 52.5 percent of ShopLocal that it didn’t own from Tribune, which owned 42.5 percent, and McClatchy, which owned 15 percent. The company’s valuation of $52.5 million reflects a…
I read with interest a recent blog post on the Utah Web Services site that really hit home with me on how SEM and SEO are being sold and how they should be sold. SEM and SEO are inherently technical…
We have learned that Gannett is acquiring the parts of ShopLocal that it doesn’t already own from partners Tribune and McClatchy. ShopLocal’s stated mission is "connecting advertisers and consumers, online and in-store." ShopLocal's efforts generally center on localized circulars, targeted…
As speculated, Microsoft today announced the acquisition of natural language search technology developer Powerset. The acquisition is hoped to help Microsoft better serve search results, based on a natural language analysis of user queries, and better index of Web content.…
Yahoo! is set to place contextually relevant display ads with its newspaper consortium, which now represents 40 percent of all newspaper circulation. The new AMP program for newspapers begins by the end of 3Q at the San Jose Mercury News…
The New York Times is set to recruit small-business advertisers via a deal with AdReady, the Seattle-based ad agency that provides a choice of 600 free templates for banners, customization tools and usage reports. The Times will recruit its own…
Yellow Pages Group in New Zealand announced two online partnerships geared toward extending visibility for its advertisers. The first partnership is with realestate.co.nz, New Zealand’s largest online listing site, and the second is with shopnewwzealand.co.nz, the leading online store featuring…
Sensis has announced the offering of online auctions on its Trading Post Web site. According to an article in The Sydney Morning Herald: “some two million people already use the www.tradingpost.com.au site to buy and sell goods and services. The company…
Google and Office Depot announced a partnership where Office Depot will offer advice and teach small businesses how to use Google AdWords. Any small business that registers and makes an AdWords purchase on the Office Depot site will receive a…
Since the social networking phenomenon began, I have been an advocate of the Yellow Pages developing a platform for niche social networks. Directories cover such a broad array of content that can be related to highly conversational topics, such as…
Ad network AdBrite has announced it will power a new ad management dashboard for concert promoter Live Nation. The eFan Finder application is an extension of the existing relationship between the companies that placed geotargeted event ads throughout AdBrite's network…
There are a number of new or re-energized hyperlocal efforts out there, trying to crack the code. New efforts are expected shortly from Outside.in and SmallTown. Ongoing efforts are being made with AmericanTowns, which counts Idearc as a lead investor,…
Lawrence, Massachusetts-based Yellow Pages publisher LocalTel has partnered with Google’s AdWords program to sell keywords on Google and Google Maps, and for ads to appear on partner sites within Google’s AdSense network. According to the press release, “ Through a…
