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Examining TV Spot Sales Automation Initiatives

BIA's Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate…

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Local as a Service (LaaS) Firms Making Their Marks

National brands want to both look good at the local level and drive engagement. Balancing brand policies with local autonomy is boosted with automated platforms. The "Local as a Service" (LaaS) space is dynamic and innovative, comprising a landscape of companies…

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Hyperlocal Lives: Local Yokel Raises $2.15 Million

With the exception of efforts like AOL’s Patch and New England’s GoLocal24, “Hyperlocal” has really moved away from its initial focus on neighborhood journalism to more of a focus on geo-targeted advertising and commerce. Redefined this way, there’s a lot…

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Local Display vs. Search: Display Often Wins

Local display doesn’t get as much attention as search for SMBs, but we know that in many situations, it can complement search campaigns, or even produce better results. No one pushes harder on this than PaperG, which has developed a…

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CityGrid Partners With CBS Local

CityGrid, the local content and advertising network announced today its plans to team up with CBS Local Digital Media. The new partnership gives local businesses the opportunity to be featured across CBS' television and radio websites in major markets, thus…

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Centro, Morris Team to Extend Geo Beyond Local Sites

In the first of many possible partnerships with local media companies, Centro has teamed up with Morris Digital Works to create a network that allows advertisers to place geo- and vertical- based ads across a broad spectrum of local and…

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Eniro Rolls Out Nordics PPC Ad Network

The Scandinavian directory and local search player Eniro has unveiled a pay-per-click advertising network, which it calls Scandinavian Ad Networks. The product leverages traffic from Eniro's own properties (including eniro.se, gulesider.no, krak.dk, and kvasir.no) as well as third-party partner sites…

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