The Rebound For Radio

The Rebound for Radio

The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this…

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TV And Radio Update: June 2020

TV and Radio Update: June 2020

As we progress thru the pandemic, station sales have been weak, both in terms of the number and value. For example, 34 radio sold for $4 million in May. Station sales as of May 31, 2020 Transaction Values as of…

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Piloting The Pandemic Storm

Piloting the Pandemic Storm

Let’s assume that the airlines return to business, and while we are on a flight to a convention in Vegas our plane enters a thunderstorm. What would an experienced pilot do? First, given his or her training and experience, they…

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Precision Matters More For Marketers

Precision Matters More for Marketers

In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech…

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Home Improvement Advertising During Covid-19

When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA's local advertising forecast looks at several key local home improvement categories: maintenance services, home building services, plumbers and HVAC, and home…

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