SEO Is Key For Local Businesses In 2019

SEO Is Key For Local Businesses in 2019

We kicked off this week with a webinar covering advertising trends of local businesses along with a great presentation on how businesses need to adjust their SEO and content for voice search.  Local businesses are using multiple channels to keep up with…

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Video = Local Ad Opportunity

Video = Local Ad Opportunity

Thanks to commercials from Apple that show us how easy it is to make videos and pull on our heartstrings, we see how powerful a video can be in selling phones. Consumers driving the popularity of video, and a recent study…

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Online Radio Ads = Local Ad Opportunity

Online Radio Ads = Local Ad Opportunity

Consumers adoption of technology challenges advertisers and marketers to always look ahead for what new technology will capture their attention. With 180 million people listening monthly, streaming audio is becoming more prevalent. According to Edison Research, 64% of the US…

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Innovate Or Die

Innovate or Die

In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech…

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The Convergence Of Everything

The Convergence of Everything

In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and…

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Building Your 2019 Revenue Budget: Part 2

Building Your 2019 Revenue Budget: Part 2

It’s budgeting season and many of our clients have expressed their concern about next year and beyond. Both certain and uncertain dynamics are at play involving recurrent influences (i.e., politics, Olympic games) and the continuous changes (i.e., digital, consumer content…

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