SMB Data Point Of The Week: Ad Spending Drops

SMB Data Point of the Week: Ad Spending Drops

Ad spending is dropping for Core* SMBs according to BIA/Kelsey's Local Commerce Monitor™ (LCM) survey. BIA/Kelsey research director, Steve Marshall attributes the drop to two main causes: Increased use of digital media Increased use of social media Though we've tracked steady growth in SMB digital…

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BIA/Kelsey Insight Paper: Social Sharing Goes Local

BIA/Kelsey Insight Paper: Social Sharing Goes Local

One of the emerging mobile use cases is sharing multimedia through social graphs. We're talking pictures over Instagram, location check-ins over Facebook, and video snaps over Snapchat. It's especially prevalent among increasingly buying-empowered millennials. The technology macro-environment is also driving…

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