Social Media Usage – B2B Vs B2C

Social Media Usage – B2B vs B2C

Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as Microsoft's Office and Office 365) and professional networks that connect…

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ENGAGE Sponsored Case Study: GotU

ENGAGE Sponsored Case Study: GotU

Next week at BIA/Kelsey's ENGAGE conference in Austin, Texas, four companies representing different elements of the Local Commerce Universe will present 10-minute sponsored case studies. The following synopsis previews GotU's case study. GotU is a white label digital advertising platform operated by…

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