The Rebound For Radio

The Rebound for Radio

The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this…

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TV And Radio Update: June 2020

TV and Radio Update: June 2020

As we progress thru the pandemic, station sales have been weak, both in terms of the number and value. For example, 34 radio sold for $4 million in May. Station sales as of May 31, 2020 Transaction Values as of…

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Local Strategies For Selling Digital

Local Strategies for Selling Digital

Local advertisers from the small local cleaners to franchisees all have a similar challenge - getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working…

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