Businesses are using an average of 8 different media channels for their advertising, according to results from BIA's Survey of Advertising & Marketing (SAM). While 8 is the average, some businesses depending on the type of advertiser or industry it can be…
It’s budgeting season and many of our clients have expressed their concern about next year and beyond. Both certain and uncertain dynamics are at play involving recurrent influences (i.e., politics, Olympic games) and the continuous changes (i.e., digital, consumer content…
Los Angeles may be the second largest market in terms of population, but BIA's advertising forecast puts it firmly in 1st place in terms of local advertising spend -with BIA projecting $9.1 Billion in 2018. That's almost half of the $18.8 Billion…
At NAB Headquarters in DC today, BIA is welcoming traditional and digital media executives to discuss the robust DC/VA/MD ad market at our first regional event of this year, LOCAL IMPACT DC. We are also officially announcing our name change.…
Start-up small businesses reported that as they are getting established in their local markets they use a lot of free and low cost media. No surprise that they are focused on visibility and are heavy users of giveaways and community…
Transaction Volume High and Top Billing Radio Stations Remain the Same Our first edition of Investing In Radio® Market Report reports that the radio industry reported a 9.7% percent increase in online revenues, compared with a slight decline in over-the-air…
In terms of radio and television station transactions, the past year was strong but not overwhelming. As shown in the year end totals, BIA/Kelsey reports that the total number of television stations sold in 2017 were 107 for a total…
