Category: OTT Ad Forecast
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Economic Pulse: BIA’s Monthly Quick Take for October 2023
It is absolutely amazing to me that we are at the end of October already. Things here at BIA have been quite busy the last few weeks as we were feverishly working to publish our latest forecast updates in time to help with the budget prep that we know is going on for 2024 right…
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Local Video Ad Trends: CTV is the Growth Leader, OTA is the Revenue Leader
Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let’s take a look at a few. Relatively new to the local video media mix is CTV/OTT or streaming ads (pre/mid/post…
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Driving Streaming Video Revenue with Premium Weather Inventory: Webinar Discussion
BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations. Held in September, the webinar, The Streaming Forecast for Local Broadcasters, moderated by Weather Company’s Therese Dematteo is available on demand and can be accessed…
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Ad Forecast Estimates for Television in 2024 Bolstered by Political, Auto and Legal: BIA’s CEO Discusses Business Outlook at TVB Forward 2023
Looking ahead to 2024 and our expectations for the television industry, Tom Buono, founder and CEO of BIA, keynotes a business forecast session at the TVB Forward Conference taking place Thu, Sept. 21, 2023. In his presentation, Tom discusses the drivers behind the advertising forecast for television, which include heavy political advertising spending along with…
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Leading Local Insights Podcast: Holiday Retail Advertising Spend 2022
With the holiday shopping season starting earlier than ever, all eyes are on Retail stores and their outlook for ad spending. BIA has been tracking expectations in our U.S. Local Advertising Forecast and have issued our analysis in a two-part report series that looks at larger retail outlets (i.e., Clothing Stores, Department Stores, Home Centers,…
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Political Ad Spending Ballooning in Final Stretch, As OTT Makes Gains on Share
Political advertising for the 2022 cycle has reached $6.15 billion, already eclipsing the 2020 cycle in Non-Presidential spending, and a 56.6% increase over the last mid-term elections in 2018 according to BIA partner, AdImpact. With less than 100 days from the general election AdImpact’s 2022 Political Projections Spending Report forecasts the total political ad spend…
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Programmatic Marketplace Growing Around OTT and Digital – Details in New Report
The value and impact of Over-the-Top (OTT) for audience reach extension are being much better recognized and quantified. BIA forecasts that advertising spending on OTT will reach $2.2B by 2023 and $3.4B by 2026. Simultaneously, there is significant growth in programmatic buying that delivers access to a network of OTT ad inventory from a variety…
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BIA Examines Growth in Local Over-the-Top (OTT) Advertising
BIA’s current U.S. Local Advertising Forecast indicates that local Over-the-Top (OTT) advertising will rise to $2.8B by 2024, making it one of the fastest growing local media channels. BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Rick Ducey, Managing Director, will examine OTT and growth expectations around the channel at TVB Forward 2022 during the…
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OTT is Data-Driven Connected TV
In light of the Media Rating Council recently defining Over-the-Top (OTT) to be Connected TV, I recently spoke with Brian Hunt, head of OTT/CTV advertising sales at Sinclair Broadcast Group. Brian runs Sinclair’s CompulseOTT, an aggregated data-driven platform with a full tech stack in the Connected TV space. We talked about the OTT business model,…
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Leading Local Insights: Targeting Local Viewers in OTT
In the latest episode of BIA’s Leading Local Insights Podcast, Targeting Local Viewers in OTT, Rick Ducey, BIA’s Managing Director, talks with Brian Hunt, Head of Compulse OTT and Sinclair OTT/CTV. The podcast discussion centers on how to navigate the Over-The-Top (OTT) opportunity and solutions that are simplifying how to successfully target local viewers in…
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The New Rules for Streaming TV Local Advertising
BIA Advisory Services and Premion explore pandemic induced changes in the local ad market for streaming TV, as well as look ahead to trends to forecast 2021-2022 ad spending in the report, A Marketer’s Guide: The New Rules Ahead for Streaming TV Advertising, which is now available for download. The goal of the report is…
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Deep Dive into Local OTT Ad Trends
BIA Advisory Services teamed with SalesFuel in our regular digital event series for a webinar analyzing where the OTT local ad market is trending in 2021. Premion’s Peter Jones, Head of Local Sales joined BIA’s managing director Rick Ducey and SalesFuel’s CEO Lee Smith to share data, insights and key trends. Listen to the webinar…
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TVOT Show Features Local Media Panels on OTT/CTV and Cross-Platform
BIA is moderating two local media-oriented sessions at the virtual TV of Tomorrow (TVOT) show on Wednesday, April 28th. Panel 1: Cross-Platform Sales in Local Media examines how buyers and sellers are addressing the fragmentation of audiences across platforms and the challenges in targeting and aggregating audience segments effectively. Frequency capping, unified IDs, attribution, and…
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Connected TV is Growing in Local: BIA Webinar Dives into Outlook for 2021
BIA will explore what’s driving the pace of OTT and CTV in 2021 in the upcoming webinar, All Eyes on OTT – Breakout Media Category in 2021, on Thu, April 1 at 2pm eastern. The webinar will feature an impressive roundtable of industry experts. Speakers from TV groups (Scripps, Sinclair), research firms (Comscore, Advertiser Perceptions),…
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Leading Local Insights: New Podcast from BIA
BIA Advisory Services enters the world of podcasting this week with the introduction of Leading Local Insights, centering on BIA’s current thinking and analysis of the local media marketplace. Each episode will feature a member from our analyst team delivering business insights for broadcast and digital media business professionals. Our goal is to be on-point…
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What Keeps Multi-Location Marketers Up at Night?
Multi-location brands including franchisees, regional businesses and channel partners have moved increasing amounts of their marketing strategies and media activations into digital to derive the benefits of audience targeting and ROI analytics these media platforms offer. The challenges brought on by the COVID-19 pandemic changed media and consumption habits so much that multi-location business, along…
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OTT Ecosystem Players
BIA convened an expert panel of OTT industry thought leaders who shared their insights, recommendations, frustrations and excitement about Connected TV. The session was moderated by Mitch Oscar, BIA advisor and Advanced TV Strategist for USIM. The webinar is available to view on-demand. BIA’s managing director, Rick Ducey, kicked off the session to share highlights…
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NAB Show New York: Local TV Group CFOs Share Views on Pandemic, Future Growth
NAB Show New York brings together three top CFOs from local TV on a main stage panel to share their insights and learnings from a unique year (we hope). The BIA-moderated session, Local TV Industry CFOs Update meets on Thursday, October 22, from 10:30am -11am EDT. See the bottom of this post for a comp…
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TV in the “FAST” Lane. Free Ad-Supported Streaming TV Services Bust Open the OTT Ecosystem.
BIA tracks the OTT space closely, including producing an OTT ad-spending forecast for every local TV market. BIA expects local OTT ad spending to reach a total of about $1 billion in 2020. In a new report out by TV[R]EV’s Alan Wolk and team, they analyze a new class of participants in the OTT ecosystem…