Case Study: Using Data To Drive Sales (video)

Case Study: Using Data to Drive Sales (video)

In the age of big data, customer insights are increasingly applied to optimize selling and boost retention. At BIA/Kelsey ENGAGE, Matrix Solutions CEO Mark Gorman demonstrated how he's applying these principles. The outcome: A Matrix partner used a more informed data position…

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Mobile Video Popular In Brand Building

Mobile Video Popular in Brand Building

According to a study from Teads and eMarketer  more advertisers are turning to mobile video for brand awareness. The Teads study found that advertisers liked that mobile video helped increase brand awareness and enabled them to reach more targeted audiences. The top disadvantages…

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Analyst Workshop: Local Ad Revenues Reach $146 Billion

Analyst Workshop: Local Ad Revenues Reach $146 Billion

This is the latest in BIA/Kelsey's Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover.  _______ Local ad revenues will hit $146.3 billion this year, growing to $172.2 billion by 2020.…

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Local Digital Agencies: What Makes Them Tick? (video)

Local Digital Agencies: What Makes Them Tick? (video)

Digital agencies fill an important gap: high touch digital marketing for local businesses. That also makes them notable competitors to large local media sellers like newspapers, broadcasters and directory publishers. Agencies also come in many forms, including product and vertical-focused shops. This…

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