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Articles in the Television, Local Category

News, online, Online/Interactive, Television, Local, Traditional Media, Video »

[7 Dec 2010 | One Comment | ]

If the first two decades of the local Internet were primarily about on-boarding traffic, then CBS Local Digital Media President Ezra Kucharz foresees that the next decade will be about “opening doors to consumers, getting them the information they want, and getting them to transact.”
This philosophy drives CBS Local’s digital philosophy across its 28 owned-and-operated …

Advertising Networks, Blogging, Hyper-Local, Online/Interactive, Television, Local »

[2 Dec 2010 | 3 Comments | ]

TBD.com, the Washington, D.C., hyperlocal news site branding the online operations of Allbritton Communication’ WJLA-TV and Newschannel 8 under the TBD umbrella, is tabling its local ad network, citing limited advertiser interest.
The site currently has agreements with more than 200 blogs and local sites (up from 120 at launch in August) to link to their work …

IPTV, Television, Local, Video, Video, online »

[30 Nov 2010 | No Comment | ]

With cable subscriptions declining and a host of nonlinear, IP-connected devices emerging to offer new, incremental revenue possibilities, the time has come for local TV to get serious about an OTT strategy. To capitalize on this opportunity at a market level, local operators should be asking, “what does an effective OTT strategy entail?” and “what …

Social, Television, Local, Traditional Media, User-Generated Content »

[30 Nov 2010 | No Comment | ]

Local media brands continue to look for ways to populate their sites with local bloggers and Twitterers. In return, they provide them with a bigger platform.
The latest to jump into the game is NBC Universal, which paidContent reports has developed “The 20” to highlight selected Twitterers in all 10 of the markets where it has …

Coupons/Deals, Online/Interactive, SMBs, Social, Television, Local »

[12 Nov 2010 | No Comment | ]

Group buying platform LivingSocial has taken another important step in differentiating itself as more than just another deal a day, building on its recent acquisition of social adventures company UrbanEscapes to unveil LivingSocial Espcapes. The new travel-focused offering segments getaways into three distinct categories: urban (in town), nearby and destination.
Escapes works much like LivingSocial’s standard daily deals, …

SMBs, Television, Local »

[28 Oct 2010 | No Comment | ]

CityVoter, the provider of a “best of” platform for broadcasters, is now in 25 cities, working with key TV station groups such as Belo, McGraw-Hill and Tribune. The five-year-old, 12-person service, which is backed by Allen & Co., has gone through a few incarnations along the way. Most significant, while it has an ongoing …

Television, Local, Video, Video, online »

[5 Oct 2010 | One Comment | ]

In July, BIA/Kelsey projected that OTT homes — or those services providing linear and nonlinear video services over third-party bandwidth to the TV — will exceed cable homes by 2013. A February IMS Research report on “Internet Video to the TV” pegged 78 percent global growth in OTT devices, with 25 percent of American households …

Radio, Television, Local, Verticals, Video »

[24 Sep 2010 | No Comment | ]

At BIA/Kelsey’s DSB ’10 conference, Fisher Communications CEO Colleen Brown emphasized that local broadcasters can utilize the “long tail” of content to create richer offerings and open new advertising channels. The Seattle-based media group already does this through clusters of hyperlocal community Web sites housed by its Seattle and Portland TV properties. 
Now, Fisher is unlocking a new multi-platform opportunity for …

Coupons/Deals, Newspapers, Social, Television, Local »

[8 Sep 2010 | 2 Comments | ]

The deal-a-day model thrives on the power of its e-mail list, sales channels, promotion, clever copywriting and vendor selection. Newspapers and TV stations should be especially well positioned to leverage these strengths, right? Many, in fact, are diving in to deal a day via partner relationships with Groupon and LivingSocial, or vendor relationships with the …

IPTV, Television, Local, Video, Video, online »

[31 Aug 2010 | No Comment | ]

Two freshly released viewer surveys underscore the fragmentation of the TV marketplace, the surging demand for online video and time shifting, and the changing consumer attitudes toward traditional, live television. 
The most recent Morpace Omnibus study reveals that while 52 percent of viewing is live (linear broadcasting, whether prerecorded such as a TV series or movies, or actual live programming like …

News, online, Newspapers, Television, Local, Traditional Media, Verticals »

[19 Aug 2010 | No Comment | ]

High school sports have been the centerpiece of many hyperlocal efforts. They bring to the table highly passionate fans, families and players in the hard-to-reach 12- to 17-year-old demo.
But the economics of school-by-school efforts don’t always work, whether for branding, region-wide advertisers and advertising sales, production needs, data and content acquisition, or site infrastructure. Just …

IPTV, Television, Local, Video, Video, online »

[17 Aug 2010 | No Comment | ]

Even though Hulu CEO Jason Kilar calls his service “incremental and complementary” to cable, the online video hub’s potential fall IPO is a testimony to the transition of TV across screens and the rapid growth of OTT (over-the-top) services.
OTT delivers IP video to end-users over third-party broadband using gaming consoles, set-top boxes, and other devices to connect the Internet …

City Guides, Hyper-Local, News, online, Television, Local, Traditional Media, User-Generated Content »

[9 Aug 2010 | No Comment | ]

The latest attempt to make hyperlocal a sustainable reality came today with Allbritton Communications’ launch of TBD.com, a hyper metro site for the Washington, D.C., area. Allbritton, which has sunk “under $5 million” into the project to date, hopes it will grab hold of the D.C. audience in the same way that its Politico has …

Newspapers, Television, Local, Yahoo! »

[19 Jul 2010 | No Comment | ]

Gannett’s local newspapers and TV stations will begin selling Yahoo inventory, considerably boosting the size of Yahoo’s local sales efforts. The deal, which involves 81 newspaper organizations and seven of its 23 TV stations, is similar to the efforts of Yahoo’s 800-member Newspaper Consortium.
But Gannett, notably, is staying separate from the Consortium. In part, Gannett …

Devices, Television, Local, Video, online »

[6 Jul 2010 | No Comment | ]

Some speculation (and new details) about Apple’s pending and well-expected reboot of Apple TV found its way last week into The New York Times just before the holiday break. My guess is that the new and obvious name will be iTV and the functionality will mimic other Apple devices running its OS — iPod Touch, …

Television, Local, Video »

[30 Jun 2010 | No Comment | ]

Today we announced our revised forecast for the television industry. Previously we had been somewhat more conservative in our estimates because it was difficult to read which way the economic winds were blowing. And while the first half of this year showed that the winds were moving in the industry’s favor, we also feel that …

Ad Sales, Blogging, Hyper-Local, Television, Local, Video »

[15 Jun 2010 | One Comment | ]

DataSphere, which creates hyperlocal blogs and sells advertising packages to small businesses on behalf of local broadcasters, will now do the same for Gannett Broadcasting,
The deal initially covers ten of Gannett Broadcasting’s 19 markets, including Atlanta, Washington D.C., Tampa, Buffalo, Sacramento, Grand Rapids, Little Rock, Portland, ME and Macon, GA. Gannett is keeping the …

Ad Sales, Coupons/Deals, Online/Interactive, Television, Local »

[13 Apr 2010 | 4 Comments | ]

Daily deals are one of the hottest new areas for local advertising and promotions, with Groupon, Living Social and more than 150 other players rolling out their own versions. At least two companies, Click-N-Shout and Deal Current, are targeting local media companies as partners. Basically, they’ll provide the technical and logistical know-how, and the media …

Television, Local, Verticals »

[16 Mar 2010 | No Comment | ]

CBS Local has launched an auto shopping guide on the Web site of WCCO-TV Minneapolis, using vertical content and services from High Gear Media, a Palo Alto, California-based auto specialist publisher launched two years ago by Daily Shopper founder Hesky Kutscher.
The CBS Local deal marks the first local effort for High Gear, which has 90 …

Radio, Television, Local, Traditional Media, Video »

[9 Mar 2010 | One Comment | ]

Local radio and television stations are in various stages of extending the broadcasting business model from traditional over-the-air to an array of digital platforms. This allows both new inventory with different attributes to be sold and a critical revenue growth path. How these digital incentives by broadcasting firms get resourced, managed, executed and evaluated …