Entertainment Value: SMBs Have it Too

SMBs in the entertainment vertical love video advertising. We're talking movie theaters, event venues, catering, on-demand performers*, etc.. As is conducive to their craft, they're big fans of online video, particularly website and YouTube videos. They're also big on cable…

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Vantage Points: “Legacy” Shouldn’t Be A Bad Word

Vantage Points: “Legacy” Shouldn’t be a Bad Word

This is the first post in our new series, Vantage Points. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. Though the format, frequency and distribution will develop, please contact mbolandATbiakelsey if you have insights to share. The views expressed within do not necessarily reflect those of BIA/Kelsey.

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Broadcasters Moving Digitally

Local radio and television stations are trying to understand their roles in the new digital media marketplace. Last week at the Texas Association of Broadcasters annual conference, we presented BIA/Kelsey's latest information on the local media market and drilled into…

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Comcast Poised to Acquire Time Warner Cable

  Yesterday's announcement of Comcast/NBCU buying Time Warner Cable was a monumental announcement as it consolidates more of the cable portion of the Multiple Video Programming Delivery services (MVPDs) that includes mostly cable and satellite delivery services. Instead of Charter…

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“TV Everywhere” . . . Except Local TV?

As I argued in a recent TV Technology article, "It's inescapable that today's video consumer expects cross-platform access to content. If that's where the audience and advertisers are, then broadcasters need to be there, as well. What broadcasters need to…

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Happy Days in MSO Land…

Nielsen reported yesterday that ad spending on national cable networks has caught up to where their broadcast network brethren now stand. That's a big acknowledgement that the investments in programming and promotion that have been made by the content providers…

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