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Articles in the Television, Local Category

Online/Interactive, Television, Local »

[15 Mar 2012 | No Comment | ]

Time Warner Cable‘s ad division recently launched Enhanced iTV, which lets advertisers target interactive television ads to viewers in different local markets based on the time of day.
The idea behind interactive television is combining the power of Internet ads with television content. Advertisers are consistently looking for ways to transform advertising from a passive consumer …

Mobile, Online/Interactive, Television, Local, Traditional Media, Video »

[21 Feb 2012 | 3 Comments | ]

Headlines in the media world have been full of analysis about Barry Diller’s eight-figure investment in Aereo. 
Aereo plans to offer MDU (multiple dwelling unit) residents in New York City the chance to view their local, over-the-air TV stations over the Internet and on their IP-connected TV sets, tablets and mobile devices.  Aereo follows along on …

Ad Sales, Coupons/Deals, Television, Local »

[13 Oct 2011 | No Comment | ]

We’ve long known that coupons provide real traction for SMB advertising. Nothing beats a customer walking through the door with a coupon in hand. But a lot of SMB website publishers haven’t really focused on them.
DataSphere, on the other hand, has had a coupons product for some time. But it only recently has really …

Ad Sales, Ad Sales, National, Advertising Networks, Television, Local, Video, Video, online »

[22 Aug 2011 | No Comment | ]

While this news has been out for a little while, we thought it was interesting that a company with powerful TV assets would initiate a deal with a company that provides high-quality, affordable video commercial content for local advertisers. After all, isn’t this what TV has been doing since the ’40s. What gives?
Anyone who’s ever …

Online/Interactive, Social, Television, Local, Verticals »

[2 Jun 2011 | No Comment | ]

NBC’s local websites for its 10 owned and operated stations have effectively lowered the average age of users from 44 to 33, boosted the average time spent on site to 12 minutes, and grown its user base to 10 million unique visitors, according to NBC San Diego Director of Integrated Media Sean Monzet, who was …

Television, Local, Traditional Media, Video »

[18 Apr 2011 | No Comment | ]

The session Spectrum: The Air We Breathe at the NAB Convention last week examined the issue of the proposed incentive auction for some of the spectrum now used by local TV stations. The question-and-answer format between the audience and my fellow panelists — Bill Lake (FCC), Alan Frank (Post-Newsweek), John Hane (Pillsbury Winthrop) and Jane …

Facebook, Online/Interactive, Radio, Social, Television, Local, Video, Yellow Pages »

[16 Feb 2011 | One Comment | ]

As Social Local Media — BIA/Kelsey’s newest advisory service — marches toward its Feb. 23 launch and Feb. 24 free webinar, we’re using social media channels to present data to our audience and learn more about your challenges, successes and needs in social strategy.
Now, we thought we’d change it up by breaking out the social …

News, online, Online/Interactive, Television, Local, Traditional Media, Video »

[7 Dec 2010 | One Comment | ]

If the first two decades of the local Internet were primarily about on-boarding traffic, then CBS Local Digital Media President Ezra Kucharz foresees that the next decade will be about “opening doors to consumers, getting them the information they want, and getting them to transact.”
This philosophy drives CBS Local’s digital philosophy across its 28 owned-and-operated …

Advertising Networks, Blogging, Hyper-Local, Online/Interactive, Television, Local »

[2 Dec 2010 | 3 Comments | ]

TBD.com, the Washington, D.C., hyperlocal news site branding the online operations of Allbritton Communication’ WJLA-TV and Newschannel 8 under the TBD umbrella, is tabling its local ad network, citing limited advertiser interest.
The site currently has agreements with more than 200 blogs and local sites (up from 120 at launch in August) to link to their work …

IPTV, Television, Local, Video, Video, online »

[30 Nov 2010 | No Comment | ]

With cable subscriptions declining and a host of nonlinear, IP-connected devices emerging to offer new, incremental revenue possibilities, the time has come for local TV to get serious about an OTT strategy. To capitalize on this opportunity at a market level, local operators should be asking, “what does an effective OTT strategy entail?” and “what …

Social, Television, Local, Traditional Media, User-Generated Content »

[30 Nov 2010 | No Comment | ]

Local media brands continue to look for ways to populate their sites with local bloggers and Twitterers. In return, they provide them with a bigger platform.
The latest to jump into the game is NBC Universal, which paidContent reports has developed “The 20” to highlight selected Twitterers in all 10 of the markets where it has …

Coupons/Deals, Online/Interactive, SMBs, Social, Television, Local »

[12 Nov 2010 | No Comment | ]

Group buying platform LivingSocial has taken another important step in differentiating itself as more than just another deal a day, building on its recent acquisition of social adventures company UrbanEscapes to unveil LivingSocial Espcapes. The new travel-focused offering segments getaways into three distinct categories: urban (in town), nearby and destination.
Escapes works much like LivingSocial’s standard daily deals, …

SMBs, Television, Local »

[28 Oct 2010 | No Comment | ]

CityVoter, the provider of a “best of” platform for broadcasters, is now in 25 cities, working with key TV station groups such as Belo, McGraw-Hill and Tribune. The five-year-old, 12-person service, which is backed by Allen & Co., has gone through a few incarnations along the way. Most significant, while it has an ongoing …

Television, Local, Video, Video, online »

[5 Oct 2010 | 2 Comments | ]

In July, BIA/Kelsey projected that OTT homes — or those services providing linear and nonlinear video services over third-party bandwidth to the TV — will exceed cable homes by 2013. A February IMS Research report on “Internet Video to the TV” pegged 78 percent global growth in OTT devices, with 25 percent of American households …

Radio, Television, Local, Verticals, Video »

[24 Sep 2010 | No Comment | ]

At BIA/Kelsey’s DSB ’10 conference, Fisher Communications CEO Colleen Brown emphasized that local broadcasters can utilize the “long tail” of content to create richer offerings and open new advertising channels. The Seattle-based media group already does this through clusters of hyperlocal community Web sites housed by its Seattle and Portland TV properties. 
Now, Fisher is unlocking a new multi-platform opportunity for …

Coupons/Deals, Newspapers, Social, Television, Local »

[8 Sep 2010 | 2 Comments | ]

The deal-a-day model thrives on the power of its e-mail list, sales channels, promotion, clever copywriting and vendor selection. Newspapers and TV stations should be especially well positioned to leverage these strengths, right? Many, in fact, are diving in to deal a day via partner relationships with Groupon and LivingSocial, or vendor relationships with the …

IPTV, Television, Local, Video, Video, online »

[31 Aug 2010 | No Comment | ]

Two freshly released viewer surveys underscore the fragmentation of the TV marketplace, the surging demand for online video and time shifting, and the changing consumer attitudes toward traditional, live television. 
The most recent Morpace Omnibus study reveals that while 52 percent of viewing is live (linear broadcasting, whether prerecorded such as a TV series or movies, or actual live programming like …

News, online, Newspapers, Television, Local, Traditional Media, Verticals »

[19 Aug 2010 | No Comment | ]

High school sports have been the centerpiece of many hyperlocal efforts. They bring to the table highly passionate fans, families and players in the hard-to-reach 12- to 17-year-old demo.
But the economics of school-by-school efforts don’t always work, whether for branding, region-wide advertisers and advertising sales, production needs, data and content acquisition, or site infrastructure. Just …

IPTV, Television, Local, Video, Video, online »

[17 Aug 2010 | No Comment | ]

Even though Hulu CEO Jason Kilar calls his service “incremental and complementary” to cable, the online video hub’s potential fall IPO is a testimony to the transition of TV across screens and the rapid growth of OTT (over-the-top) services.
OTT delivers IP video to end-users over third-party broadband using gaming consoles, set-top boxes, and other devices to connect the Internet …

City Guides, Hyper-Local, News, online, Television, Local, Traditional Media, User-Generated Content »

[9 Aug 2010 | No Comment | ]

The latest attempt to make hyperlocal a sustainable reality came today with Allbritton Communications’ launch of TBD.com, a hyper metro site for the Washington, D.C., area. Allbritton, which has sunk “under $5 million” into the project to date, hopes it will grab hold of the D.C. audience in the same way that its Politico has …