Yext IPO: Reviving Local Funding?

Yext IPO: Reviving Local Funding?

Yext, the "knowledge engine" of business listings, has filed to offer stock to the public after 11 years of challenging growth. Between 2015 and 2016, Yext saw net revenues rise 49.5 percent to $89.7 million while net losses increased by…

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Webcast Replay: Mobile Ad Figures Galore

Webcast Replay: Mobile Ad Figures Galore

What does the path to $72 billion in mobile ad revenues look like? That's the projection for 2021 U.S. mobile ad revenues. But more interesting is the segmentation and evolution of mobile ad formats that comprise that total. Following a white paper,…

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GotU Wins Stevie Award For SMB Facebook Ad Technology

GotU Wins Stevie Award For SMB Facebook Ad Technology

GotU, recently on stage at our ENGAGE conference talking about the shift from traditional digital models to results-oriented models, has just won a Gold Stevie® Award. The win recognized their customer-centric local Facebook advertising technology in the New Marketing Solution category. What is driving…

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The New Factors Facing SMBs In The Loyalty Game

The New Factors Facing SMBs in The Loyalty Game

Accenture released a report that declared loyalty points are dead for consumers and there are new factors at play influencing consumers' choices for loyalty. The Accenture Strategy report, ‘Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely’, captures…

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