Maps.Google.com

Check it out: maps.google.com. First impression: it's pretty robust and will rival Yahoo!'s SmartView. I will write about this more extensively later. Here's the public announcement: Today, Google released Google Maps at http://maps.google.com, a dynamic online mapping feature that enables…

Read More

Keynote Says Google’s Lead Shrinking

Yesterday Keynote Systems (formerly Vividence Corporation) released the results of a consumer survey that reported Yahoo!, MSN and Ask Jeeves making gains in search market share and user perceptions. The survey, based on observation and interaction with 2,000 consumers, found…

Read More

ShopLocal Data Confirms “W2S” Trend

Empirical research has a habit of confirming what people already know. In this case, ShopLocal and The Dieringer Group released a study, which tracked consumer shopping during the final three months of 2004. The study found that so-called Web-to-Store shoppers?"those…

Read More

Conferences: A Leading Industry Indicator?

Conferences tend to reflect how the business is right now. When business is struggling, publishers will either put a numerical limit on the total number of employees that can attend an event or institute the more draconian requirement that everyone…

Read More

The Bell No Longer Tolls

I joined the residential marketing group at AT&T in 1978 because my Director convinced me that €œthe Biggest Company on Earth€ was going to become a marketing driven company. I was young and na¯ve then, and I should have paid…

Read More

Wi Fi Goes Camping

The California Department of Parks and Recreation announced that as many as 85 of the state's 278 parks will offer Wi-Fi access this coming summer. Now for $7.95 per day or $19.95 per month, a portion of California's 85 million…

Read More

My Wish for the YP Industry in 2005

My wish for the Yellow Pages industry in the new year is that the leaders of our business do a better job of communicating our value story to the outside world.In Bambi Francisco's article she seems to assume that everyone…

Read More

The Local Search Zeitgeist

Last week, ClickZ wrote an analysis of the state of local search advertising. Using the €œGoogle Zeitgeist,€ the article reported that only 1 in 20 searches on Google Local generated ads from small businesses, as opposed to geotargeted ads from…

Read More