Conferences: A Leading Industry Indicator?

Conferences tend to reflect how the business is right now. When business is struggling, publishers will either put a numerical limit on the total number of employees that can attend an event or institute the more draconian requirement that everyone…

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The Bell No Longer Tolls

I joined the residential marketing group at AT&T in 1978 because my Director convinced me that €œthe Biggest Company on Earth€ was going to become a marketing driven company. I was young and na¯ve then, and I should have paid…

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My Wish for the YP Industry in 2005

My wish for the Yellow Pages industry in the new year is that the leaders of our business do a better job of communicating our value story to the outside world.In Bambi Francisco's article she seems to assume that everyone…

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The Local Search Zeitgeist

Last week, ClickZ wrote an analysis of the state of local search advertising. Using the €œGoogle Zeitgeist,€ the article reported that only 1 in 20 searches on Google Local generated ads from small businesses, as opposed to geotargeted ads from…

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Wi Fi Goes Camping

The California Department of Parks and Recreation announced that as many as 85 of the state's 278 parks will offer Wi-Fi access this coming summer. Now for $7.95 per day or $19.95 per month, a portion of California's 85 million…

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