Global Yellow Pages Blog
Tele Directories, a Yellow Pages ad solutions provider, is set to launch its new local search directory for Brunei Yellow Pages, www.yp.com.bn, next week. The new site is based on the ImmersiFind 2.0 platform, an online directory search application that…
Global Yellow Pages Ltd. announced its expansion into New Zealand this week. As part of the move, the company will incorporate a new, wholly owned subsidiary in New Zealand, known as Global YP Ltd. It subscribes 100 ordinary shares for…
Yellow Pages publisher The Berry Co., announced today that John S. Fischer, currently the company's general counsel and secretary, will be appointed as the company's interim president and CEO. The news comes on the heels of the company's energence from…
TargusInfo, a major direct marketing tools provider and the parent company of Localeze, a "Big 3" provider of business listings, will be acquired by NeuStar for $650 million in cash. The deal enhances NeuStar's positioning as a leader in authentication…
BIA/Kelsey will offer a view into two of our key forecasts at the upcoming ILM Asia conference, Oct. 25-26 at The Regent Singapore. The first will be the freshly updated global Yellow Pages forecast, which will be summarized in…
ILM Asia has added two exciting speakers to its lineup. Adrian Tan, COO of Groupon Singapore, will join our special Deals Forum on day 2 of ILM Asia. Meanwhile, Michelle Sherwood, exec VP of strategic marketing at the Australian directory giant Sensis,…
The Berkeley City Council passed a two-part bill this week to expand a phone-book opt-out program in California. The bill passed in two parts. The first segment of the bill, which asked the city manager to write to AT&T for…
Anuncios en Directorios (ADSA), the directory publishing subsidiary of America Movil, selected Amdocs software, consulting and systems-integration services as part of its strategic systems and business transformation initiative. ADSA will use the Amdocs Integrated Advertiser Management system to modernize and…
Today as DMS ’11 wrapped up, Mike Centorani, VP of sales training at MatchCraft, and Paul Plant, founder and principal, Radicle Consulting, dissected the art of local advertiser acquisition. Riffing on the title of the session, Plant said he prefers…
Yellowbook CEO Joe Walsh made a very direct case this morning for massive consolidation in the core U.S. Yellow Pages business sometime over the next couple of years. Ultimately, Walsh believes there will be a single national print Yellow…
YPG of Canada has greatly boosted traffic and repositioned itself as a center for local applications by opening up its data via an open API (Application Program Interface). YPG Director of Business Development Darby Sieben, speaking at DMS ’11 in…
James Sanders, head of Channel Partnerships, Google Asia Pacific, will keynote the first day of ILM Asia, a conference that BIA/Kelsey and ADPAI are jointly producing Oct. 25-26 in Singapore. The event will attract directory publishers, as well as new…
Two signficant leadership changes have occurred in the global Yellow Pages industry over the past few days. In Canada, Yellow Media CFO Christian Paupe has resigned to "pursue other interests." His departure is effective immediately. Yellow Media, a leading print…
The Yellow Pages industry is taking an aggressive stance in its fight against the San Francisco opt-in ordinance. The industry, led by the Local Search Association, has filed a motion for preliminary injunction to prevent the ordinance from taking effect.…
BIA/Kelsey is expanding the geographic focus of its conference business with the addition of ILM Asia 2011, which takes place Oct. 25-26 Singapore. The event is a joint production of BIA/Kelsey and the Asian Directory Publishers Association. ILM Asia will…
Yelp is heading down under to Australia via a partnership with the directory company Sensis where it will integrate Sensis' local business listing data into its site. In turn, Sensis' local sales force will sell Yelp.com.au to Australian SMBs. Neither…
Internet Yellow Pages sites saw a modest 5.1 percent boost in usage over the past year, according to new data from comScore and the Local Search Association, detailed in a press release and webinar today. That's the good news for…
The Yellow Pages industry is moving rapidly down a path toward selling bundles of services designed to help its small-business customers acquire, retain and manage their clientele. ERPM (email marketing, reputation and presence management) is arguably a key element of…
David Krantz, president and CEO of AT&T Interactive, announced the launch of AT&T's "Deal of the Day" program this afternoon at the BIA/Kelsey Deals 3D conference. The program is being offered initially in three markets: Atlanta, Dallas-Ft. Worth and Los…
BIA/Kelsey's DMS ’11 event is shaping up nicely as a summit of leading innovators in small-business marketing and advertising solutions. Anyone selling directly to SMBs or building solutions for those that do should attend this event. The premise of DMS…
